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Search Marketing

Search Marketing is a set of marketing methods to increase the visibility of a website in search engine results pages (SERPs). The three main methods of SEM are Search Engine Optimization, Pay Per Click Advertising, and Paid Inclusion
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White Paper Published By: Adobe     Published Date: Nov 07, 2013
A key finding of this research is that most companies have a great opportunity to improve their business performance by taking a more integrated approach to managing their digital media mix.
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adobe, econsultancy, media optimisation report, effective optimisation, media mix
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 07, 2013
Key findings and strategic opportunities for the year ahead
Tags : 
adobe, digital marketing, marketing optimization, optimization budget, marketing budget
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 07, 2013
Think targeting ticks customers off? Actually, itís quite the opposite. Studies show that 41% of consumers would consider ending a brand relationship because of irrelevant messaging.1 Thatís why targeted and personalized content is more important now than ever before.
Tags : 
adobe, testing and targeting, targeted content, personalized content, target segments
    
Adobe
White Paper Published By: Oracle     Published Date: Nov 06, 2013
Social Media: An Emerging or Established Channel.
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social customer service, social media, customer service, customer care, contact center
    
Oracle
White Paper Published By: Oracle     Published Date: Nov 06, 2013
Aligning social data across the enterprise to improve customer satisfaction.
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social customer service, social media, customer service, customer care, contact center
    
Oracle
White Paper Published By: Madison Logic     Published Date: Oct 30, 2013
Learn how the world of B2B marketing has evolved in recent years and why it is important to create a new marketing strategy for customer relationship management in order to keep up.
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b2b, marketing, b2b marketing, marketing strategy, customer relationship management
    
Madison Logic
White Paper Published By: Conductor     Published Date: Oct 21, 2013
Download this paper to learn five vital behaviors that propel SEO within an organizaition. Increase your ability to drive internal SEO knowledge, support, and collaboration - and by extension, success.
Tags : 
seo, search engine optimization, driving search, successful seo, seo initiatives
    
Conductor
White Paper Published By: Conductor     Published Date: Oct 21, 2013
Conductor's research of more than 380 enterprise search marketers and interviews with numerous SEO professionals finally reveals what separates the 'best-in-class' from the 'laggards.' Best-in-class cite early SEO involvement in content, greater maturity in reporting with the use of advanced techniques such as keyword segmentations, data mash-ups and the use of advanced technology in their reporting workflow, and a stronger commitment to organizational evangelism than their laggard colleagues.
Tags : 
seo, search engine optimization, natural search, successful seo, seo initiatives
    
Conductor
White Paper Published By: IBM     Published Date: Oct 15, 2013
Addressing the dramatic inaccuracies associated with last-based campaign attribution in digital analytics
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web analytics demystified, inappropriate attribution models, marketing measurement systems, marketerís dilemma, digital marketing
    
IBM
White Paper Published By: IBM     Published Date: Oct 15, 2013
Using analytics and personalized marketing to increase revenue and customer loyalty
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search engine marketing, multichannel retailers, data science, retail marketing, online channels
    
IBM
White Paper Published By: IBM     Published Date: Oct 15, 2013
Match the Right Message to the Right Customer
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decision process, profitable engagement, enterprise marketing management, emm, marketing process
    
IBM
White Paper Published By: IBM     Published Date: Oct 15, 2013
Marketersí biggest challenges and opportunities reveal the rise of the empowered customer
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customer experience, social media, changing market, digital world, shifting new channels
    
IBM
White Paper Published By: IBM     Published Date: Oct 15, 2013
How behavioral analytics fuels more personalized marketing
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increasing marketing value, improve returns, optimize websites, personalized marketing, web analytics
    
IBM
White Paper Published By: IBM     Published Date: Oct 15, 2013
Three steps toward building stronger customer relationships
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social media, social media hype, social media marketing, customer relationships, building relationships
    
IBM
White Paper Published By: IBM     Published Date: Oct 15, 2013
Engaging customers with personalized recommendations across multiple marketing touchpoints
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personalized product recommendation, product recommendation, relevant shoppers, loyal customers, personalization
    
IBM
White Paper Published By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
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marketo, marketing automation, marketing solutions, social media marketing, marketing roi
    
Marketo
White Paper Published By: GoToWebinar     Published Date: Oct 08, 2013
We've all grown used to ordinary customer experiences, so when something extraordinary happens, we pay attention. No matter whether your business is a one-person show just getting started or a multi-national corporation, whether you are a front-line worker or a top-level executive, you can create awesome. This brief by Scott Stratten, best-selling author and president of UnMarketing, shares stories thatíll inspire you to find your own unique brand of business awesome.
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marketing, scott stratten, good to awesome, citrix, go to meeting
    
GoToWebinar
White Paper Published By: Oracle     Published Date: Oct 02, 2013
Migrating to a new interconnected service culture, powered by smart devices and the Web
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oracle, customer experience, 2013 trends to watch, search marketing
    
Oracle
White Paper Published By: WebiMax     Published Date: Sep 23, 2013
Download this white paper to know when you should redesign your website, the importance of making your design search-friendly and how rethinking your site design can benefit your SEO strategy.
Tags : 
seo, search engine optimization, web design, site redesign, increased roi
    
WebiMax
White Paper Published By: WebiMax     Published Date: Sep 23, 2013
Download this whitepaper to learn the 6 Key Compoents that every SEO company should contain, and to gain the tools you need to make an informed decision when choosing which firm will handle your SEO strategies.
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seo, search engine optimization, seo firm, seo company, seo initiative
    
WebiMax
White Paper Published By: Eloqua     Published Date: Sep 11, 2013
Lead scoring. Itís not voodoo marketing anymore
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oracle, oracle eloqua, lead scoring, grande guide to lead scoring, accurate lead scoring
    
Eloqua
White Paper Published By: Conductor     Published Date: Aug 20, 2013
Often times, in-house or agency SEOs come across a variety of hurdles while trying to improve SEO within the organization. Two of the most common hurdles are difficulty implementing recommendations and lack of enterprise support for the SEO programs. In this white paper, a leading SEO expert shares his tips for overcoming these major obstacles by effectively involving colleagues in the SEO process.
Tags : 
seo, search engine optimization, search engine optimization (seo)
    
Conductor
Case Study Published By: Conductor     Published Date: Aug 20, 2013
Unsure of whether your organization should consider investing in an SEO platform? Curious to see if companies achieve significantly better natural search results from SEO technology? Read this case study to see how Searchlight, an enterprise SEO platform empowered HSN, Inc. a $3 billion multi-channel brand, to experience dramatic natural search results and maintain it's position as one of the top-10 most trafficked e-commerce sites. HSN's successful SEO milestones included: 1) Boost Page One Rankings by 24% 2) Design and create an actionable SEO roadmap 3) Seamlessly share deep natural search insights across 10 departments compared to none before
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seo, -ecommerce, search engine optimization, search engine optimization (seo)
    
Conductor
Free Offer Published By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
Tags : 
marketing automation, lead generation, marketo, email marketing, new marketing
    
Marketo
White Paper Published By: Hanapin Marketing     Published Date: Jun 03, 2013
Whether youíre hiring a new digital marketing agency or looking to improve your current agency relationship, Hanapin Marketingís longstanding expertise and reputation as the agency that other agencies turn to can provide you with invaluable knowledge. In this guide to building a healthy agency relationship, Hanapin provides best practices and long-established wisdom about what your agency relationship should look likeóincluding what your agency should be doing, and just as importantly, what you can do to help your agency.
Tags : 
ppc, agency, ppc agency, search marketing agency, ppc management company
    
Hanapin Marketing
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