White Paper Published By: Adobe
Published Date: Sep 28, 2016
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need.
Download our report to learn more about:
• Search marketing standards across the US and UK in 2015
• The recent shift of consumer transactions on mobile devices
• The next big trend in ad spend
White Paper Published By: Clicktale
Published Date: Sep 26, 2016
In the fourth paper of the Clicktale Psychology and Customer Experience Series, we delve into the rational and emotional processes that impact shopper intent. We show how emotion-based learning can yield business results and provide concrete tips to help you identify emotional processes and respond to them most effectively.
White Paper Published By: Crownpeak
Published Date: Sep 21, 2016
Topics Include:
- IaaS vs. PaaS vs. SaaS
- Addressing concerns around cloud security, integration and customizability
- Availability of cloud solutions in the major DX categories
- The urgency for adopting cloud solutions
White Paper Published By: Adobe
Published Date: Sep 20, 2016
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part of the way both customers and businesses interact. And to deliver experiences that feel personal and intimate, your plan needs to account for a critical building block to any relationship: trust. Read Circles of Trust: Use Mobile to Engage Better, to understand how you can leverage trust to deliver a better customer experience.
Read the white paper to learn:
• The four major circles of trust as a fresh approach to successful customer experience
• The seven steps to effective optimization
• The 3 C’s of mobile marketing
• The steps for developing a mobile optimization plan across your organization
White Paper Published By: Adobe
Published Date: Sep 20, 2016
Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand.
Get the guide to learn how predictive marketing can help you:
• Automate and personalize messages
• Refine and improve campaigns
• Mature your digital marketing
White Paper Published By: Adobe
Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates.
White Paper Published By: AdRoll
Published Date: Sep 19, 2016
In this guide, we cover:
- How to define your target accounts
- Onboarding your CRM data with AdRoll
- Using ABM to attract customers that will grow your business
- How to measure the success of your ABM campaigns
- And more!
White Paper Published By: LeadGenius
Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
White Paper Published By: Limelight Platform
Published Date: Sep 06, 2016
This guide will allow you to prove and improve ROI/ROO, assist in defining KPIs and showcase how to best leverage digital in today’s changing experiential marketing landscape.
White Paper Published By: AdRoll
Published Date: Aug 31, 2016
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, AdRoll has put together The Performance Advertiser’s Guide to Instagram.
White Paper Published By: Marketo
Published Date: Aug 29, 2016
Download this ebook, Jumpstart Your Account-Based Marketing, to learn about:
- How to get started with ABM
- Setting goals and establishing analytics
- What you need to plan ABM campaigns
- How to implement ABM campaigns
White Paper Published By: Marketo
Published Date: Aug 29, 2016
Read this complimentary copy of the Gartner Magic Quadrant for Digital Marketing Hubs, and find out why Marketo was named a leader based on completeness of vision and the ability to execute. The full report includes:
- Market evaluation and analysis of 22 vendors
- Insights for selecting a vendor based on your organization's requirements
- Opportunities and challenges faced when deploying digital marketing hubs
White Paper Published By: Marketo
Published Date: Aug 29, 2016
Download The Definitive Guide To Digital Advertising to learn:
- What makes up digital advertising
- How to create your digital ad strategy
- The different types of ads you have at your disposal
- The pricing structures you can expect
- How to target your digital ads
- How to design your digital ads
- The types of ad technology that are available
- How to test and measure your ads
- Insights from industry experts
White Paper Published By: Marketo
Published Date: Aug 29, 2016
Download this guide to discover what end-users say about Marketo, including:
- Why Marketo is the only Marketing Automation product that is Top Rated across all three company size segments: small businesses, mid-sized companies,and enterprises
- Strengths and areas for improvement with Marketo’s products
- Marketo’s overall user ratings
White Paper Published By: Monotype
Published Date: Aug 24, 2016
The world of digital advertising is changing—HTML5 has replaced Flash as the industry standard for digital ads. Find out how this change benefits your workflow, branding, and—most importantly—your customers. In this eBook, you’ll learn what HTML5 is and how it differs from Flash, how you can use HTML5 to make better ads, and why you need to get on board with HTML5 now.