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White Paper Published By: CMO.com     Published Date: Mar 09, 2016
Major sporting events are great for the advertising industry, however, this years Super Bowl 50 was the tipping point for the ad industry. Download article to see why and by doing so you will subscribe to CMO.com and will have access to more content like this.
Tags : 
cmo, marketing, adobe, subscription, case study
    
CMO.com
White Paper Published By: Adobe     Published Date: Feb 22, 2016
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more focused than ever on creating relevant and contextually targeted customer experiences.
Tags : 
adobe, digital trends, econsultancy, monitization, engagement
    
Adobe
White Paper Published By: Acrolinx     Published Date: Apr 01, 2015
Content marketing is one of the highest priorities for today’s marketers, with growth rates for content development and distribution skyrocketing. According to the Content Marketing Institute, for example, 70 percent of marketers are investing more in content marketing than ever before. A recent research report from global market intelligence firm IDC further underscores the point, noting that “building out content marketing as an organizational competency” is one of CMOs’ most important initiatives, second only to measuring ROI. Read this white paper to learn more about the Global Content Impact Index.
Tags : 
global content impact index, brands, web pages, analysis, content marketing
    
Acrolinx
White Paper Published By: Adobe     Published Date: Nov 04, 2014
Gartner evaluates the leading vendors of strengths and cautions to help you decide the best web content management for your business.
Tags : 
web content management software, adobe web content management, which web content management to choose, emerging marketing, social media
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 04, 2014
Gartner assess the major vendors that enable enterprise IT developers to create mobile applications for customers, partners and employees.
Tags : 
adobe mobile application development, email marketing, social media, content management systems, interactive marketing
    
Adobe
White Paper Published By: Adobe     Published Date: Oct 30, 2014
The Best of the Best Benchmark report compares the overall average versus websites in the top 20% on 6 key performance indicators across six regions — United Kingdom, France, Germany, BeNeLux, Nordics and United States.
Tags : 
measuring your online presence, best of the best benchmark report, evaluating marketing techniques, increasing marketing trending, email marketing
    
Adobe
White Paper Published By: Adobe     Published Date: May 15, 2014
From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them. But that doesn’t mean you have to keep re-inventing your digital assets for every new innovation.
Tags : 
adobe, web design, responsive web design, brand awareness, customer engagement
    
Adobe
White Paper Published By: Vocus     Published Date: Mar 19, 2014
Discover which metrics matter!
Tags : 
marketing software, social media marketing, digital marketing, media list, marketing automation
    
Vocus
White Paper Published By: Adobe     Published Date: Jun 06, 2013
An enterprise's digital properties must be more than one-way broadcasts of information: today's customers desire connection, conversation, and interaction.
Tags : 
customer experiences, web content, content management, web design, website/graphic design
    
Adobe
White Paper Published By: Adobe     Published Date: Jan 31, 2013
Learn how to simplify your mobile strategy and deliver engaging, consistent experiences across devices with the 7 benefits of responsive design.
Tags : 
web development, responsive design, web experiences, adobe, forrester
    
Adobe
White Paper Published By: Bridgeline Digital     Published Date: Jan 25, 2013
Marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover. Download our latest eBook and explor the advantages of taking your web presence into the mobile era.
Tags : 
web design, marketing strategy, mobile marketing, web strategy, advertising agencies
    
Bridgeline Digital
White Paper Published By: MoreVisibility     Published Date: Jun 04, 2012
Want to maximize your PPC advertising efforts? Take a moment to see what best practices we advise to ensure search engine marketing success.
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interactive marketing, web analytics, managed hosting services, website/graphic design
    
MoreVisibility
White Paper Published By: O2 Media Inc.     Published Date: Aug 05, 2011
The TV industry is experiencing a sea change and advertising, as we have known it, is threatened as in no other historical period.
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deferred viewing, branded entertainment, brandutainment, o2 media, inc.
    
O2 Media Inc.
White Paper Published By: Syncapse Corp.     Published Date: Jul 15, 2011
This study will examine the five leading contributors to Facebook fan value: (1) Product Spending, (2) Brand Loyalty, (3) Propensity to Recommend, (4) Brand Affinity and (5) Earned Media Value.
Tags : 
enterprise social media, social media management, social media measurement, interactive/pr agencies, search marketing agencies
    
Syncapse Corp.
White Paper Published By: Eloqua     Published Date: Mar 16, 2011
This whitepaper demonstrates how the fastest-growing companies are using Revenue Performance Management, or RPM, to break down silos between sales and marketing and drive explosive revenue growth.
Tags : 
benchmarking, forecasting, joe payne, lead management, lead scoring
    
Eloqua
White Paper Published By: Integration New Media     Published Date: Jan 04, 2011
This guide is a must-read for organizations considering a website revamp.
Tags : 
website development, web revamp, website design, web design, web development
    
Integration New Media
White Paper Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
Tags : 
social media, measurement, roi, word of mouth, social marketing
    
BzzAgent
White Paper Published By: Brooks Digital Marketing     Published Date: Sep 22, 2010
This white paper brings to light the critical but often hidden issues involved with creating a website that many web designers are not aware of themselves.
Tags : 
website design, website/graphic design
    
Brooks Digital Marketing
White Paper Published By: Integration New Media, Inc.     Published Date: Sep 18, 2008
This new white paper by Integration New Media provides marketing agencies and multimedia developers with a strong foundation of information about Rich Internet Applications (RIAs). From basic definitions through to technology explanations, this white paper is a must-read for those looking to embrace new technologies to satisfy their clients’ growing needs.
Tags : 
multimedia, ria, rich internet applications, web development, inm
    
Integration New Media, Inc.
White Paper Published By: ProjectLocker     Published Date: Nov 19, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
Tags : 
website marketing, search engine, sem, seo, online marketing
    
ProjectLocker
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