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White Paper Published By: Yottaa, Inc.     Published Date: May 09, 2014
Most sites aspire to faster page load times. But in order to improve, you first need goals based on real data. Only robust performance benchmarking will tell you how your user experience stacks up against competitors, and how performance varies in all the regions you sell to. This guide presents 9 key tips to ensure you get actionable insights from benchmarking performance against competitors, including common oversights and best practices. The guide also links to free tools that can help you to accomplish your benchmarking project. Download the eBook here!
Tags : 
benchmarking, performance monitoring, website testing, page load time, web performance
    
Yottaa, Inc.
White Paper Published By: IBM     Published Date: May 06, 2014
Personalization is on the rise as companies strive to meet customer expectations for a more customized and relevant experience. When used effectively, the rewards of personalization can be enormous—increasing sales and revenue, and enhancing online conversion rates.
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ibm, personalization, real time personalization, customer expectations, customer engagement
    
IBM
White Paper Published By: Bronto     Published Date: Mar 28, 2014
For this paper, sponsored by Magento and Bronto Software, over 1,000 online shoppers were surveyed about their awareness of shopping cart technology.
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bronto, magneto, shopping cart adandonment, ecommerce, online shopping
    
Bronto
White Paper Published By: Marketo     Published Date: Mar 11, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
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marketo, lead generation, marketing roi, metrics planning, first touch
    
Marketo
White Paper Published By: Avalara     Published Date: Jan 28, 2014
For years, “tax-free online shopping” has brought customers to the web in droves, all while raising the ire of brick-and-mortar retailers claiming an unfair price advantage to sellers offering prices free of sales tax. At the center of these debates lies the small to medium business, attempting to navigate changing sales tax requirements, and facing increased scrutiny under these new rules. Sales tax compliance is becoming a sticky wicket, as state and local governments revise tax laws to increase revenue, and Congress considers granting states the authority to make remote sellers charge sales tax. This Definitive Guide lays out sales and use tax basics as well as commonly misunderstood elements of sales tax compliance, to provide you a one-stop reference for all things sales and use tax related. The last two sections include a state-by-state summary of sales tax rules and regulations, and a glossary of terms. Download this White Paper for more information.
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sales tax, tax liability, internet sales tax, best practices, audit
    
Avalara
White Paper Published By: IBM     Published Date: Nov 22, 2013
Learn how your e-business can improve its overall online customer experience by understanding why customers behave the way they do.
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ibm, ibm enterprise marketing management, emm, ebusiness, ecommerce
    
IBM
White Paper Published By: Bridgeline Digital     Published Date: Sep 26, 2013
Is your website ready for the mobile revolution? If you haven’t already, marketers everywhere should be considering how to revamp their digital marketing strategy to cope with the mobile takeover.
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website design, responsive design, website/graphic design
    
Bridgeline Digital
White Paper Published By: WebiMax     Published Date: Sep 23, 2013
Download this white paper to know when you should redesign your website, the importance of making your design search-friendly and how rethinking your site design can benefit your SEO strategy.
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seo, search engine optimization, web design, site redesign, increased roi
    
WebiMax
White Paper Published By: GoodData     Published Date: Aug 02, 2013
Explore over 50 critical sales metrics in a live, checkable and drill able environment. View essential metrics for executive overview, pipeline management, product and regional analysis, and team management, as well as vivid visualizations of historical performance trends. Download this White Paper for more information!
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sales metrics, how to forecast sales, sales analysis, sales analytics, crm analytics
    
GoodData
Free Offer Published By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
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marketing automation, lead generation, marketo, email marketing, new marketing
    
Marketo
White Paper Published By: IBM     Published Date: Mar 28, 2013
Find out how organizations can use social approaches to create meaningful business value. This report is based on responses from more than 1,100 individuals and interviews with more than two dozen executives from leading organizations.
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social business, business, organizations, social media, workforce productivity
    
IBM
White Paper Published By: Adobe     Published Date: Nov 06, 2012
Adobe has released the 2012 Digital Marketing Optimisation Survey Results, which focuses on the key areas where digital marketers need to excel in order to ensure success: personalisation, social media, mobile, and customer experience.
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adobe, digital marketing, optimization, optimisation, web content management
    
Adobe
White Paper Published By: Adobe     Published Date: Nov 06, 2012
Read this latest Gartner report to learn key trends in the Web Content Management (WCM) market for 2012, Adobe's core strengths in the WCM space and Why Gartner rates Adobe as a market leader in web content management.
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adobe, gartner, web content management, wcm, digital marketing strategy
    
Adobe
White Paper Published By: Trilibis Mobile     Published Date: Oct 02, 2012
Univision achieves cross-platform content parity and a stellar mobile user experience by utilizing over 100 integration points to deliver its content across 90+ unique mobile sites, making it the most comprehensive Hispanic mobile portal.
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mobile web, mobile strategy, tribilis, tribilis mobile, hybrid apps
    
Trilibis Mobile
White Paper Published By: Epsilon     Published Date: Aug 23, 2012
As competition increases, financial institutions need to enhance the overall mobile banking experience to stay relevant and better meet customers' demands and constantly changing needs.
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mobile banking, mobile sites, text banking, mobile apps, mobile behavior
    
Epsilon
White Paper Published By: Optify     Published Date: Aug 03, 2012
Learn how your agency can thrive by offering high-value inbound marketing services.
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digital marketing, inbound marketing, internet marketing, content creation, social media marketing
    
Optify
Webinar Published By: OpenText     Published Date: Jun 06, 2012
Content is key to the customer experience, yet digital content strategies at many organizations do not maximize the value of their content across online and offline channels.
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web content, marketing, online marketing, digital marketing, opentext
    
OpenText
Webinar Published By: Apple Corporation     Published Date: May 29, 2012
Please join us at this on-demand online seminar. It'll take about an hour and it's absolutely free.
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ipad, ipod, apple, ipad2, tablet
    
Apple Corporation
White Paper Published By: Limelight Networks     Published Date: Apr 03, 2012
Learn how decreasing the time it takes to interact with your website increases engagement, response, and conversion. In this report, learn: *Why slow page-loading sabotages your marketing *Proven ways to improve performance *How to boost speed across mobile devices
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limelight, marketing, webpage, internet, digital marketing
    
Limelight Networks
Case Study Published By: IBM Unica     Published Date: Feb 09, 2012
Our CMO Study is the latest in IBM's series of C-suite Studies, encompassing interviews with more than 15,000 top executives over the past seven years. The study casts light on the challenges public and private sector CMOs confront - and the opportunities they envision - in increasingly complex times. It also illustrates how closely CMOs' perception of the marketplace mirrors previous assessments by CEOs.
Tags : 
cmo, ibm, marketing, chief marketing officer study, c-suite
    
IBM Unica
White Paper Published By: Aprimo     Published Date: Jan 31, 2012
om managing multiple programs across an ever-expanding network of channels to fulfilling constantly evolving objectives-today's marketers have to juggle changing priorities and reduced budgets while remaining bold, creative and responsive.
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aprimo, marketing, integrated marketing, marketing investments, integrated marketing system
    
Aprimo
White Paper Published By: Act-On     Published Date: Jan 20, 2012
Do you wish your email marketing system delivered just a bit more functionality? Are you spending lots of time managing multiple tools and correlating the data they provide? Would it be useful if your CRM and email were tightly integrated? Maybe it's time to consider a marketing automation solution. This new report from Gleanster Research will help you.
Tags : 
email marketing, marketing automation, marketing solutions, automation solutions, managed hosting services
    
Act-On
White Paper Published By: Act-On     Published Date: Jan 20, 2012
This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.
Tags : 
demand generation, marketing, marketing programs, b2b, leads
    
Act-On
White Paper Published By: Tealium     Published Date: Dec 15, 2011
Tags slow down web sites. Tag management systems provide a solution using a number of methodologies ranging from asynchronous tagging, conditional loading and tag killing to improve site performance.
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tag management, tag management system, universal tag, container tag, pixel management
    
Tealium
White Paper Published By: Balihoo     Published Date: Dec 15, 2011
Effective local marketing is the single largest opportunity for national brands. Learn how to best utilize "The Local Web" -- the integrated, growing ecosystem of online media channels.
Tags : 
marketing automation, local marketing automation, local web, branding, channel marketing
    
Balihoo
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