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Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
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White Paper Published By: Salesforce     Published Date: Feb 21, 2013
What can Salesforce do for you? This ebook is a great first step to your answer. Download it now and get a taste of the world's #1 sales, service, and marketing app. Download now.
Tags : 
crm, cloud, salesforce, marketing, app
    
Salesforce
White Paper Published By: Jive Software     Published Date: Feb 19, 2013
Social Business represents a fundamental shift in how businesses communicate. Don’t be the last to adopt the biggest innovation in corporate communication since email.
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social business software, social business, employee collaboration, employee productivity, brand loyalty
    
Jive Software
Webinar Published By: Silverpop     Published Date: Feb 04, 2013
Shazam, the world’s leading mobile discovery service, wanted to leverage email to build on its in-app experience, increase user retention and deliver personalized content that drives revenue.
Tags : 
email marketing, engagement, crm, social, mobile
    
Silverpop
Webinar Published By: Silverpop     Published Date: Feb 04, 2013
Companies are collecting a ton of information about buyers and their behaviors, but too many aren’t using it effectively, and driving revenue.
Tags : 
data, scoring, leads, prospects, sales
    
Silverpop
Webinar Published By: Silverpop     Published Date: Feb 04, 2013
A scoring model that helps both quickly identify who is ready to buy and when can make all the difference when it comes to nurture campaigns and ultimately, ROI.
Tags : 
data, scoring, leads, prospects, sales
    
Silverpop
Webinar Published By: Silverpop     Published Date: Feb 04, 2013
Are you looking for ways to improve the return on your digital marketing campaigns and drive more revenue?
Tags : 
marketing automation, email marketing, best practices, crm, analytics
    
Silverpop
Webinar Published By: Return Path     Published Date: Jan 31, 2013
Email marketing isn’t simple anymore. The “Email Best Practices for Mobile” podcast provides best practices and tips for marketers designing email content for both mobile and desktop viewing.
Tags : 
email reader trends, viewing email trends, best practices for mobile, viewing email mobile, viewing email ipad
    
Return Path
White Paper Published By: Return Path     Published Date: Jan 29, 2013
Internet Service Providers make filtering decisions about what email to block or mark as SPAM based on three main factors. Find out what they are in “Email Sender Reputation Report: Key Factors that Impact Email Effectiveness."
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email filtering factors, sender reputation, email blocking, email marketing, customer experience/engagement
    
Return Path
White Paper Published By: Crimson Hexagon     Published Date: Jan 14, 2013
With several major retail clients, the growing popularity of consumer "show rooming" piqued our interest at Crimson Hexagon. We were curious: how can we leverage online consumer opinion to address this major industry wide challenge?
Tags : 
customers, competition, crimson hexagon, social data, social media
    
Crimson Hexagon
White Paper Published By: Crimson Hexagon     Published Date: Jan 14, 2013
The numbers are staggering. The roar is deafening. The number of us speaking, and the noise we're making on social media, has taken on a scope that escapes accurate projections. Learn how brands are using social media data to make decisions.
Tags : 
leading brands, crimson hexagon, social media, strategic decisions, social media
    
Crimson Hexagon
White Paper Published By: IBM     Published Date: Oct 24, 2012
If you met a valued customer face to face, you'd probably greet the person with a smile and a "hello." You'd want the communication and ongoing discussion to be personal and specific to the individual. Deliver -- Learn to connect with your users.
Tags : 
ibm, analytics, consumer behavior, consumer interaction, communication
    
IBM
White Paper Published By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
Tags : 
google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics
    
SwellPath
White Paper Published By: PulseConnect     Published Date: Sep 04, 2012
To understand the state of email marketing, we examined the sophistication of organizations internal processes for email marketing, and how effectively and efficiently do those programs deliver relevant email.
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email subscribers, email lists, email list management, email marketing, email targeting
    
PulseConnect
White Paper Published By: Act-On     Published Date: Aug 28, 2012
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
Tags : 
customer engagement, segmentation, online marketing, segmenting prospects, dynamic content
    
Act-On
White Paper Published By: Act-On     Published Date: Aug 28, 2012
From deliverability to conversion - the quality of your list underwrites your email marketing success. But it's not easy to build a great list, and it's no snap to maintain it. Five of the foremost experts in the field held a powwow; we share the resu
Tags : 
subcribers, email analytics, email acquisitions, subscriber lists, email marketing services/software
    
Act-On
Webinar Published By: Neustar     Published Date: Aug 20, 2012
Attendees will learn how Arnold Worldwide combined advertising acumen with laser-like analytics to help a big brand build a comprehensive marketing strategy, refine its tactics, and help them understand not only who, within their industry are the best customers but also how to identify growth potential in key segments that are aligned with its business goals.
Tags : 
segmentation, marketing analytics, brand marketing, consumer analtyics, customer analytics
    
Neustar
Webinar Published By: Neustar     Published Date: Aug 20, 2012
Viewers will learn how to utilize customer data combined with next generation marketing analytics to create granular consumer segmentation that can be put to action in real-time on their Websites.
Tags : 
web analytics, site optimization, segmentation, customize messaging, custom offers
    
Neustar
White Paper Published By: Neustar     Published Date: Aug 20, 2012
All Web Leads, a top insurance lead generation company, wanted to learn more about the visitors that did not convert on their Web site and use that intelligence to deliver optimal messaging to each visitor.
Tags : 
web optimization, lead generation, offer customization, website segmentation, marketing analytics
    
Neustar
White Paper Published By: Neustar     Published Date: Aug 20, 2012
Marketers are buzzing about lead scoring - everybody wants it, but . . . will it work in your business? How will it change your processes? How do you get started?
Tags : 
lead scoring, liberty university, marketing analytics, lead qualification, lead routing
    
Neustar
White Paper Published By: Neustar     Published Date: Aug 20, 2012
Learn how a DollarFinancial leverages real-time verification tools to reduce fraud, bad debt and default loans - all from the application process.
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risk management, online verification, risk verification, consumer validation, consumer verification
    
Neustar
White Paper Published By: Neustar     Published Date: Aug 20, 2012
TARGUSinfo introduces you to the buying behaviors and patterns of today's insurance consumer and explores the recent shifts impacting the acquisition and retention of policyholders.
Tags : 
web optimization, visitor experience, website customization, offer customization, website segmentation
    
Neustar
White Paper Published By: Neustar     Published Date: Aug 20, 2012
This case study shows how On Demand Verification plays an important role in increasing business and improving efficiencies for Santander.
Tags : 
auto verification, loan verification, contact verification, consumer verification, real time verification
    
Neustar
White Paper Published By: Neustar     Published Date: Aug 20, 2012
Lead Scoring remains a hot topic in the lead generation industry. Now, online marketers can gain even more insight into their lead scores with Lead Optimization. What's the difference between Scoring and Optimizing?
Tags : 
lead scoring, lead optimization, marketing analytics, lead qualification, lead routing
    
Neustar
White Paper Published By: Marketo     Published Date: Aug 13, 2012
In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
Tags : 
marketo, marketing automation, email marketing, web forms, lead nurturing
    
Marketo
White Paper Published By: Optify     Published Date: Aug 03, 2012
With dozens of metrics out there, it's critical that you cut through the noise and focus on those metrics that prove your inbound programs are driving high-quality leads and growing your sales pipeline.
Tags : 
b2b marketing, seo, search engine optimization, internet marketing, inbound marketing
    
Optify
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Sub-Categories: Email Marketing Services/Software, List Management

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