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Email Marketing

E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fund raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
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White Paper Published By: Act-On     Published Date: Jul 08, 2015
Our Email Idea Lab eBook gives you six ideas to take your email campaigns to the next level.
Tags : 
marketing, strategy, guide, online marketing, email marketing
    
Act-On
Webinar Published By: Marketo     Published Date: Jun 26, 2015
In this on-demand demo, learn how leading enterprise marketing teams are leveraging Marketo’s customer engagement platform to increase lead conversion, improve marketing ROI and integrate social campaigns.
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enterprise management, marketing roi, best practices, integration, lead generation
    
Marketo
White Paper Published By: Constant Contact     Published Date: Jun 18, 2015
Email marketing is a proven and cost-effective way to drive revenue and stay top-of-mind with prospects and customers. But many small business owners struggle to find the time to get started with email marketing or see real results. In this paper, find out how an email marketing consultant can solve this problem, see how one small business quadrupled its return on investment by working with an email marketing consultant, and how to find a local and vetted email marketing consultant within 72 hours.
Tags : 
constant contact, email marketing, email marketing strategy, marketing email, emerging marketing
    
Constant Contact
White Paper Published By: Adobe     Published Date: Jun 03, 2015
Download the 2015 Digital Trends report, created in partnership with Econsultancy, to see the trends and tools you need to provide exceptional customer experiences and to gain a competitive edge.
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adobe, trends, content, experience, mobile
    
Adobe
White Paper Published By: Adobe     Published Date: Jun 03, 2015
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results. You’ll learn why today’s consumers ignore traditional emails — and what you can do to recapture their attention.
Tags : 
adobe, email, marketing, playbook, brands
    
Adobe
White Paper Published By: Adobe     Published Date: Jun 03, 2015
Download a new report from Adobe and the Direct Marketing Association (DMA) to learn how you can free yourself from traditional email constraints to create more effective campaigns. Based on survey results from nearly 300 email marketers, the report explores today’s greatest challenges and winning strategies for email marketing — so you can drive true customer engagement, boost business revenue, and add more value to your organization.
Tags : 
adobe, email, marketing, brands, digital marketing
    
Adobe
White Paper Published By: Insightly     Published Date: May 29, 2015
Today’s Customer Relationship Management (CRM) applications for small and medium sized businesses are easy to use, powerful and affordable and can give your business the same advantages as large organizations.
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crm, crm for business, customer relationship management, mobile crm, mobile sales
    
Insightly
White Paper Published By: Adobe     Published Date: May 19, 2015
Profissionais de marketing que veem seus clientes por um caminho linear de funil não estão em contato com seus clientes. O caminho do cliente possui múltiplos canais, onde eles esperam que os profissionais de marketing lembrem de suas preferências e antecipem suas necessidades. Em Dez Maneiras que Marketing cross-channel Não é Ciência de Foguete, você aprenderá como conectar-se com seu cliente e alcançá-lo de forma personalizada e relevante - tudo com coleta de dados confiavéis.
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cross-channel, você escolhe os canais, objetivos é fácil, ciência inacessível, clientes querem
    
Adobe
White Paper Published By: IBM     Published Date: May 19, 2015
This report focuses on how the 524 CMOs we interviewed are helping their enterprises become more “customer-activated.”
Tags : 
social media, search marketing agencies, content management systems, interactive marketing, web analytics
    
IBM
White Paper Published By: IBM     Published Date: May 19, 2015
Download this report and read how organizations that implement customer analytics initiatives are, increasing customer retention by up to 9x, capturing 2x more wallet share, converting an extra 3x of inbound contacts into a cross-sell event and shifting up to an additional 4x of their sales orders to more cost-effective channels.
Tags : 
customer analytics, customer insights, customer retention, customer-related data, social media analytics
    
IBM
White Paper Published By: gShift Web Presence Analytics     Published Date: May 04, 2015
Download this guide today and discover how to use data-driven insights to elevate your SEO, Social & Content marketing strategies.
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gshift, seo, social marketing strategies, content marketing strategies, keywords
    
gShift Web Presence Analytics
White Paper Published By: Campaigner     Published Date: May 01, 2015
You worked hard creating great products, at least as hard growing a viable business to support them- and perhaps even harder building the interest and trust of all the subscribers who now welcome your marketing emails. With this white paper learn about the importance of A/B testing, which features to look for, how to get started, and how to increase your success rates.
Tags : 
content marketing, email marketing, smart content, data analytics, crm
    
Campaigner
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results.
Tags : 
contextual messaging, email marketing, contextually relevant information, email marketing programs, customer context
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Tags : 
email marketing, real world insights, roi, customer lifecycle, customer relationships
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Learn how you can free yourself from traditional email constraints to create more effective campaigns.
Tags : 
email marketing, consumer engagement, cross-channel analytics, roi, email programs
    
Adobe
White Paper Published By: Campaigner     Published Date: Apr 30, 2015
The purpose of this report is to educate marketers about the challenges presented by the mobile landscape and to present some practical and effective solutions for increasing mobile engagement and email marketing ROI.
Tags : 
mobile marketing, email marketing, mobile design, roi, smartphones
    
Campaigner
White Paper Published By: Campaigner     Published Date: Apr 30, 2015
This report is about working with a Campaigner SMTP Relay to increase message deliverability, improve customer service, enhance your brand and drive more revenue.
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email marketing, message deliverability, smtp relay, brand awareness, customer engagement
    
Campaigner
White Paper Published By: Campaigner     Published Date: Apr 30, 2015
This report is about how to create an effective email drip campaign that will: maximize email campaign's effectiveness, send relevant content, and build relationships to ultimately sell to them forever.
Tags : 
email drip campaign, content marketing, crm, customer engagement, email marketing
    
Campaigner
White Paper Published By: Campaigner     Published Date: Apr 30, 2015
We created this handbook to help you become the world’s greatest email marketer. On these pages, we will introduce some of the same advanced email marketing techniques and tactics used by marketing departments at the largest and most sophisticated companies.
Tags : 
content marketing, email marketing, smart content, data analytics, crm
    
Campaigner
White Paper Published By: Adobe     Published Date: Apr 30, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Tags : 
adobe, econsultancy, digital intelligence, differentiation, cms
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015. Again.
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adobe, forrester wave, web content management, application development, experience
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Descubra neste artigo como os compradores estão usando a tecnologia por meio de diversos canais para coordenar e enriquecer a experiência de compra, combinando o melhor do mundo digital com as lojas físicas, de forma a aproveitar os pontos fortes de cada um e eventualmente combinar as experiências on-line e presenciais. O autor e especialista de varejo digital Michael Klein, mostra através de exemplos práticos como os varejistas estão transformando hoje o panorama do varejo mundial através de 4 áreas importantes: Publicidade, personalização, praticidade e participação.
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lojas, de varejo, do futuro, quatro, áreas principais
    
Adobe
White Paper Published By: Adobe     Published Date: Apr 30, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. This white paper will help you reimagine personalization and get a holistic, 360-degree view of your customers.
Tags : 
touchpoint marketing, personalization, contextual intereactions, customer lifecycle, mobility
    
Adobe
White Paper Published By: Marketo     Published Date: Apr 28, 2015
Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
Tags : 
marketo, mobile strategy, mobile, email, marketing
    
Marketo
White Paper Published By: SmartFocus     Published Date: Apr 22, 2015
With 1.75 billion people worldwide owning a smartphone, your customer will now have constant connectivity. Therefore to be successful in your marketing campaigns, it is vital to understand the mobile user experience and ensure all parts of your campaign are mobile optimized. Don’t do this and you could reduce customer engagement and even worse, loose your best customers to your competitors. Our easy to implement mobile marketing tips can help add value to your campaigns and give you the edge.
Tags : 
mobile marketing, personalization, contextualization, customer journey, customer behavior
    
SmartFocus
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