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Published By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: Gigya     Published Date: Jun 08, 2015
To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.
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data privacy and personalization, modern consumers, social login, consumer concerns, data privacy, customer experience/engagement
    
Gigya
Published By: IBM     Published Date: May 05, 2016
Join this webinar to get a deep dive into the Customer Experience in Retail and to hear how retailers are performing across multiple dimensions. See the results from the Customer Experience Index Survey, assessing more than 550 retailers in 23 countries. The Customer Experience Index Survey findings: - Explore how retailers are creating differentiated brand experiences for their customers across channels - Provide a benchmark for your brand experience in terms of capability, coverage and compliance. - Assess your aptitude for responding with relevance and speed to the priorities that matter most to your customers
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ibm, retail, customer experience, customer experience survey
    
IBM
Published By: Mass Relevance     Published Date: May 08, 2014
Learn the 3 steps to bring together your organization’s paid, owned, and earned media and see how you can excel the reputation of your brand and solidify your business as an industry leader.
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spredfast, mass relevance, media, converging, marketing strategy, emerging marketing, social media, internet marketing, traditional marketing
    
Mass Relevance
Published By: Mass Relevance     Published Date: May 08, 2014
Learn about the 3 steps that must be followed in order to integrate social media into your sponsorship offerings and see how this will help your organization’s branding and improve your return on investment.
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spredfast, mass relevacne, revenue, sponsorships, social media, emerging marketing, internet marketing, traditional marketing
    
Mass Relevance
Published By: Mass Relevance     Published Date: May 08, 2014
Learn about the 5 ways to ensure your brand gets noticed by the people who you are trying to reach and see how you can boost your audience engagement and improve your ROI.
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spredfast, mass relevance, sponsorships, audience targetting, roi, audience engagement, brand recognition, emerging marketing, social media, internet marketing, branding
    
Mass Relevance
Published By: Quest Software     Published Date: Jan 04, 2013
Download this whitepaper to access a constant dialogue with CIOs and other high-level business executives about their top challenges and concerns.
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cio, business executives, technologies, complexities, business relevance, modern applications
    
Quest Software
Published By: Panaya     Published Date: Jun 01, 2018
Hear IDC Research Director for ALM Strategies explain how establishing effective agile approaches to software development, QA and testing, ensures software relevance, streamlines execution and increases release velocity. Join IDC guest speaker and Panaya experts to hear: › IDC Research Director, Melinda-Carol Ballou cover the latest ALM industry practices › Which ALM strategies bring greater agility to your backend system › How to implement these practices to achieve frequent, quality change releases
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Panaya
Published By: SchemaLogic     Published Date: Jun 11, 2008
The Associated Press, like all publishing and digital media companies, must work rapidly to meet the demands of a shifting media landscape. An exploding wave of free content on the web meant that AP not only had to deliver more content online, but needed to create more relevance and niche content in order to update traditional ad revenue models with targeted web-based products and more potential for advertising dollars.
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schemalogic, associated press, content delivery, content management, cms, content management system
    
SchemaLogic
Published By: Adobe     Published Date: Jun 22, 2017
The ability to create high-volume, high-relevance, and high-velocity content is very important for B2B marketers. The Adobe and Econsultancy B2B Digital Trends 2016-2017 report dives into all the latest digital trends and opportunities that are impacting B2B. So that you can set the new standards. Read the report to learn: • The many priorities within CX and the push to improve CX • The importance of data driven marketing within CX • Why integration across all touchpoints is essential
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b2b marketing, content marketing, customer experience, digital trends, mobile optimization
    
Adobe
Published By: SAS     Published Date: Mar 14, 2014
This paper explores the challenges organizations have today in implementing a data governance program via an actual business case. It highlights SAS technology that can help you solve many of those challenges.
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sas, data categorization, retrieval and quality, data visualization, data governance program, data management, data quality, business objectives, quality data, accuracy, lineage, structural consistency, relevant metrics, business relevance, visualization deployment, deployment, institute for analytics
    
SAS
Published By: RedPoint Global     Published Date: May 11, 2017
Practical perspectives on leveraging data to grow sales, cut costs, up-sell more effectively and make better decisions. Marketers overwhelmingly agree they have access to more than enough data. The problem is finding actionable ways to utilize data that is collected across all customer interaction points to better engage with customer and increase lifetime customer value. This white paper explores the relevance of big data for marketers: what they need to know and the steps they should take today to embrace data and analytics to position their organizations for success today.
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customer retention, customer experience, real-time personalization, customer insights
    
RedPoint Global
Published By: Burst Media     Published Date: Mar 23, 2009
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
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burst media, instant networks, adconductor, ad spending, quality content, extended network of publishers, sellable groupings, grow scale, scalability, grow networks, ad exchange, media buying services, publisher network, transparent inventory, adconductor, inventory exchange, add in strategic media buying, crm, interactive marketing
    
Burst Media
Published By: TDi Technologies     Published Date: Aug 16, 2011
Configuration ports on critical and non-critical cyber assets are often misunderstood and overlooked in the overall cyber security strategy.
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TDi Technologies
Published By: Cisco     Published Date: Feb 13, 2015
Get CIO perspectives on the changing roles and relevance of IT teams in this report.
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cloud computing, security, compliance vulnerabilities, visibility, service level agreements, cloud technologies
    
Cisco
Published By: Cisco     Published Date: May 14, 2015
Whitepaper exploring the way that cloud computing is reshaping the roles of IT teams and enabling departments to redefine their partnership with business groups.
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cloud computing, erp, productivity, applications, efficiency, cisco
    
Cisco
Published By: SAS     Published Date: Mar 14, 2014
Managing expectations before, during and after the adoption of visualization software is crucial. Users should know what the rollout process will look like and how it will take place, and have clear goals for using the tool. Make sure that the desired outcome isn’t just look-and-feel. Creating beautiful charts and graphs is not a substitute for practical business decisions.
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sas, data categorization, retrieval and quality, data visualization, data governance program, data management, data quality, business objectives, quality data, accuracy, lineage, structural consistency, relevant metrics, business relevance, visualization deployment, deployment, institute for analytics
    
SAS
Published By: SAS     Published Date: Mar 14, 2014
This report examines how data visualization can help organizations unleash the full value of information, and outlines key considerations to guide the solution evaluation process.
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sas, data categorization, retrieval and quality, data visualization, data governance program, data management, data quality, business objectives, quality data, accuracy, lineage, structural consistency, relevant metrics, business relevance, visualization deployment, deployment, institute for analytics
    
SAS
Published By: CrowdTwist     Published Date: Jan 19, 2016
Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement.
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crowdtwist, millenials, consumer loyalty, brand engagement, consumer trends, emerging marketing, social media, marketing research
    
CrowdTwist
Published By: InsideView     Published Date: Apr 28, 2015
This report is for any B2B marketers who must power up their L2RM processes to achieve new customer acquisition, current customer growth, and overall revenue growth goals. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.
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revenue growth, acceleration strategy, b2b marketers, operation processes, lead-to-revenue management, new customer acquisition, customer growth, customer experience/engagement
    
InsideView
Published By: Campaigner     Published Date: Jan 08, 2007
This informative white paper provides 10 great tactics to get you started trying to make that prediction come true. Read this white paper to learn more on how you can drive your email marketing ROI through email relevance.
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email, roi, relevance, sales & marketing software, email marketing, marketing, ebusiness, customer interaction service, customer experience management, got corporation, got corp
    
Campaigner
Published By: EMC     Published Date: Apr 12, 2011
This paper will review the validity and relevance of these assertions against market needs.
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emc vnxe, storage platform, vnx, esg, unified storage, market applicability, server virtualization usage, automated optimization
    
EMC
Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Jan 30, 2015
As the pace of innovation accelerates, many companies find it challenging for their IT to support the changing needs of the business. To maintain relevance and drive growth, companies must innovate – and need flexible, agile technology to support them. The pressure is on IT to lower cost, and at the same time support growth. This white paper explores the challenges facing IT and how to evolve an IT architecture to support the modern business, and presents new strategies to modernize IT.
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cloud erp, evolving business needs, innovation, it architecture, modernize it
    
Netsuite DWASF Leads Display Q1 2015
Published By: Bronto     Published Date: May 18, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their business and keep shoppers coming back for more. Are you ready to add a few to your tool box? To build or revamp your e-commerce program, you'll need tools to build subscriber lists in healthy ways, manage coupons, maximize transnational messages, and ping shoppers to remind them about whats waiting in their shopping cart. To stay ahead of the competition, you must also capture browse behavior and create triggered messages to nudge shoppers along in their buying journey, predict what a customer wants and recommend the right product. And, depending on your target audience, you may need to explore SMS.
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Bronto
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