The most successful marketers will be those who stand out by infusing their content with a more human feel. Here are five tips and tactics guaranteed to strengthen your messages and delight your subscribers.

Most marketers make some effort to take advantage of the big buying season, but have your initiatives started getting more lukewarm than a neglected cup of hot cocoa? This season, to really maximize your revenue, freshen up your campaigns by adding some new twists to your traditional holiday marketing initiatives.

Once a “consumer-only” problem, Ransomware now has an established business case for profitability, and that’s driving criminals to expand their operations and hunt for more lucrative prey. As a result, commercial enterprises and other large organizations are increasingly in the crosshairs. Consider these facts: ? Ransomware attacks doubled in 2015 ? The number of new ransomware variants increased 17% in Q1 2016 ? The FBI estimates that ransomware will net criminals $1 billion in 2016 This white paper dives into the inner workings of ransomware, its perpetrators and how they are evolving to maximize profits. You’ll also learn how companies are fighting back, and review best practices for protecting your organization from becoming another victim of electronic extortion.

16 key questions for buyers to ask flash storage vendors. Also includes data protection requirements for getting the most out of flash.

Learn why a new approach is needed. Read this whitepaper, “A New Approach to Audit and Control in Enterprise Software”, and discover more about the changing landscape of control and governance. Learn how rethinking technology can be the touchstone to separation of duties, transparent business processes and comprehensive auditing. Understand: •How the changing world of control and governance places new requirements on today’s finance systems •Why legacy systems with bolt-on finance controls fail to deliver complete compliance •How technology innovations help transform the finance function and reinforce control

Learn how to properly assess the security needs for your organization and see what areas your team needs to focus its attention on in order to protect your data.

Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr

Customers now expect the same level of service on social media from financial firms, insurance providers, and other regulated enterprises as they receive from technology and retail companies. But without the right compliance controls in place, your organization could violate customer privacy rules and other regulatory guidelines. Are you taking the right steps to ensure compliance?

When you think enterprise ecommerce in the Right-Now Economy, you need to know that it all starts with a distributed cloud database built for hybrid cloud. From Safeway to eBay to Macy’s to Sony, leading companies across industries use DataStax to power their ecommerce initiatives. Read this ebook for a look into exactly how they use us and the results they’ve achieved.

You can succeed in your digital transfomation and deliver applications and services faster, better, and safely. How? With Enterprise Agile Delivery. Enterprise Agile Delivery brings a wealth of benefits to organizations and can be adopted by any Agile hybrid framework: SAFe, LESS, Nexus as well as Agile/lean frameworks like Scrum and Kanban. Yet to achieve Eneterprise Agile Delivery, enterprises need an easy to use modern ALM tool for quick and successful onboarding. Download this white paper to understand how the right solution will help you: › Strategiaclly align feature releases and backlogs with your overall business strategy › Identify and prioritize dev and test activities with visibility into project waves and portfolios › Make data-based decisons for safe releases with real-time insights and multidimensional views into delivery risks › Sync business, dev, QA and release teams around shared objectives with automated coordination and communication

To gain a better understanding of how today's marketers are using-and plan to use-various mocial mediums to communicate with customers, Silverpop polled more than 500 online marketers regarding their use of social, email, mobile and local forms of communication.

Welcome to “How to put IBM Watson to work for powerful information access and insights,” where we’ll show you how Watson and its Watson Explorer application can get down to business and help your organization be more effective, more productive, and make better-informed decisions.

Powered by IBM i Solution Editions hardware, IBS's ERP applications enable improved efficiencies, scalability and cost savings.

The increase in enterprise WLANs is being driven largely by the rapid growth of mobile devices in the enterprise — what many are calling the "consumerization of IT" — and the resultant increase in enterprise mobility applications.

As legacy ERP data structures and technology begin winding down, they are making way for a whole new generation of technology that brings exponential performance and dramatically new problem-solving capabilities. Download the whitepaper to discover the demands driving this evolution, explore the potential promised by next-gen ERP, and learn why ‘playing it safe’ is no longer an option.

Without a standard and secure environment for social media, your organization remains vulnerable to malware, unauthorized or fraudulent accounts, and data leakage. IT departments are usually the ones who get called in to clean up the mess. Why not take control of the situation now? Download this guide to HootSuite Enterprise for IT departments today.

Not so long ago, if you asked a business executive, “what is the most irreplaceable part of your business?” they might have pointed at their building or their employees. The really forward-thinking execs may have chosen their customers. But the reality is that businesses have insurance to deal with the loss of a building; they can hire new employees; and they can acquire new customers. The one thing that is truly irreplaceable is their data. Lose that and you really are out of business. The potential risks to your data can be as subtle as the malfunction of tiny areas on a disk drive or as enormous as the failure of an entire data center. That means it’s not enough just to protect your data — you must also select the best way to protect it. To deliver that protection in an economical and rapidly recoverable way requires a system that gives you complete control to determine levels of data protection based on the type of data. In this paper, we’ll talk about the science of data protect

Do you want to increase visibility across your global business, reduce risk, and boost sales performance? Find out how a Sales Operations Center of Excellence can help you achieve all this and more: • Lower costs by standardizing processes. • Gain more control over operational performance. • Create standards for collecting, storing, and managing data. • Identify which factors determine harmonization, and how it can benefit your entity. • Ensure global compliance through enterprise standards. • Provide expertise and support to boost sales performance across all business units. Get your free copy now!

Sage provides an enterprise-level business management solution for services operations; these solutions assist Sage customers with core financial and supply chain management functionality. Sage commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study and objectively examine the potential return on investment (ROI) that services organizations may realize by deploying its Enterprise Management solution as part of Sage Business Cloud. The purpose of this study is to provide readers and prospects with a framework to evaluate the potential financial impact of the Enterprise Management solutions on their services organizations. To better understand the benefits, costs, and risks associated with this investment, Forrester conducted in-depth interviews with six Enterprise Management for Services organizations customers, each with at least two to three years of experience using Enterprise Management. For this TEI study, Forrester has created a composite Organization to

Business leaders today face the challenge of moving their enterprises to the next level, that of digital business transformation and revolution — coupling digital technologies with organizational, operationaland business model innovation to create new ways of operating and growing the business. The "4th Industrial Revolution" enables enterprises to drive changes in their business models and ecosystems, leveraging digital competences and facilitating accelerated revenue and profit growth going forward.

In this study, we set to explore, with the help of ISMG, how enterprises view mobile security risks, what capabilities they are currently deploying vis-a`-vis the four pillars of the framework and what their short-to- medium-term plans are to extend these capabilities.

As the number and variety of threats mushroom, an Ovum survey has found that security teams have become physically unable to respond in an appropriate way to the ones that actually matter, with 50% of respondents in India saying they deal with more than 50 alerts each day. Shockingly, for 6% of organizations, that figure rises to between 100 and 1,000 threats a day. The Solution? Ovum believes that security decision-makers should invest in centralized management capabilities, enabling them to control the disparate security tools in their infrastructure, and address the challenge of prioritizing the volumes of daily alerts they receive. Download the Report to find out what else Ovum has discovered about security practices in India.

HPE SimpliVity hyperconverged technology for data protection. IDC believes that IT organizations should take a fresh look at data protection and availability and unbind themselves from the limitations of client/server era technologies.

"Despite deploying multiple security layers to defend against cyberattacks, enterprises continue to be infected by web malware and have credentials stolen via phishing. Why is this? Here’s a 40 minute webinar featuring a representative of a leading insurance company - providing the customer perspective, along with John Pescatore, Director of Emerging Technologies at SANS Institute, and Kowsik Guruswamy, Menlo Security CTO, to answer this. Together, they discuss: * The shortcomings of today’s reactive security philosophy * Why the web continues to present a risk to businesses * The benefits of embracing Isolation * How organizations should rethink their security strategy moving forward"

Linux has long since staked its claim to the cloud. Red Hat Enterprise Linux, with its consistency, stability, scalability, and support, is in a class of its own. Offering an outstanding environment for application deployment and the economy and innovation of open source, Red Hat Enterprise Linux also provides the reliability you need.