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Published By: Acquia     Published Date: Sep 13, 2011
Read this paper from Acquia and learn about the underlying drivers for enterprise social software; key requirements and how Drupal meets those; how open source development outpaces proprietary alternatives; examples of communities built with Drupal and Acquia.
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acquia, technology, social publishing, drupal commons, social communities, business software solution, social web, website development
    
Acquia
Published By: Acquia     Published Date: Sep 13, 2011
More and more, Open Source presents not only a cost alternative, but instead an innovation alternative, to proprietary enterprise software products. This paper compares the total cost of ownership of the Open Source Social Publishing Drupal solution to various proprietary Content Management systems.
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acquia, tco, open source social publishing, business software, drupal, web marketing, content management systems, social media, interactive marketing, marketing software, business intelligence, social media marketing
    
Acquia
Published By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
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social experience, acquia, vitual commerce experience, online shopping, emerging marketing, social media, marketing research
    
Acquia
Published By: Actiance, Inc.     Published Date: Jan 15, 2015
Government and public sector agencies are just beginning to realize how social networks can improve business results. With access to real-time communication, collaboration, and social networking platforms, agencies can improve internal process efficiencies that help them provide better services to their constituents. But first, these agencies have to consider regulatory requirements like the Freedom of Information Act (FOIA) which require compliant use of these networks and the content people create on them. Read this paper to gain an understanding of: What the regulatory landscape of the public sector looks like What concerns you should be aware of from a legal perspective
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electronic communications, public sector, social networking platforms, compliance, real-time communication
    
Actiance, Inc.
Published By: Actiance, Inc.     Published Date: Jan 15, 2015
But what seems like a spoon full of sugar is often a tough pill to swallow when you consider regulatory requirements from agencies like the FDA for use of these networks. Adopting new technologies that allow employees to share information and exchange ideas with each other and with your customers is often the best way to achieve better business results, but doing so can involve considerable risk. That’s because the content people create using these technologies is subject to the scrutiny of regulators, legislators, and litigators. On top of that, increasing litigation has made it a business requirement to consider solutions that help bring down skyrocketing legal costs. Pharmaceuticals companies must be knowledgeable of, and abide by, specific information retention regulations in every country where they do business, including those countries that prohibit data from leaving the countries’ borders. Not having technology in place to help manage these requirements and increasing risks, or
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collaboration, social media risk and reward, retention regulations, data, business requirements
    
Actiance, Inc.
Published By: Actiance, Inc.     Published Date: Jan 15, 2015
Social Media Risks and Benefits for the Pharmaceuticals Industry Drug makers are just beginning to realize how social networks can improve business processes. Social media helps your organization share information and exchange ideas with your customers quickly, but doing so can involve considerable risk. That’s because social media is subject to the scrutiny of regulators, legislators, and litigators. So, what seems like a spoon full of sugar is often a tough pill to swallow when you consider regulatory requirements from agencies like the FDA. On top of that, increasing litigation has made it a business requirement to consider solutions that help bring down skyrocketing legal costs. Not having technology in place to help manage these requirements and increasing risks, or doing so without careful planning, can be a costly mistake. Read this paper to gain an understanding of: What the regulatory landscape of the pharmaceuticals industry looks like What concerns you should be aware of f
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social media, increased risks, business processes, regulatory requirements
    
Actiance, Inc.
Published By: Adobe     Published Date: Aug 22, 2013
Some people want more "likes" because their goal is increased awareness. Others may struggle with losing customers and want improved customer service to reduce churn rates. Whichever challenge your strategy is trying to solve, you will find only a short-term solution if you deal with each challenge in isolation. What you need is an integrated approach that puts social media at the heart of your business as a solid foundation for long-term growth.
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customer experience management, social media data, web trends and analytics, social media, social media marketing
    
Adobe
Published By: Adobe     Published Date: Sep 19, 2013
Social marketers need to reach the right customers with the right message, connect social to business results, and manage customer relationships across all digital experiences. Adobe Social makes social marketing easier and more effective than ever
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social media, marketing, platforms, digital marketing, marketing solutions, analytics, internet marketing
    
Adobe
Published By: Adobe     Published Date: Aug 05, 2014
In this paper, we explore the challenges of quantifying social marketing’s financial and nonfinancial ROI and how businesses are employing strategic measurements that reveal dividends beyond the bottom line.
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roi, investment, sales, social media, social marketing, financial, non-financial, campaigns, measurement, stakeholders, social media marketing
    
Adobe
Published By: Adobe     Published Date: May 15, 2014
Adobe strives to help marketers not only collect and analyze data, but to turn data into relevant actions that reach customers in personal ways. Forrester has gathered the trends of big data and rich data to give you a sense of how they'll be used differently in 2014.
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adobe, forrester, customer insights, big data, social media, mobile marketing, cross channel marketing, multi-touchpoint, mobile marketing, business analytics, emerging marketing, web analytics, customer experience/engagement, business intelligence
    
Adobe
Published By: Adobe     Published Date: Mar 17, 2016
Modern selling requires a deeper skill set than ever before. Facing hyper-educated buyers and stiff competition, sales reps and channel partners alike are still expected to do more, with less, and faster, as annual quotas continue to rise in a mobile, social, uber-connected business landscape.
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adobe, sales friction, sales efficiency, kiss rule, customer experience/engagement, sales
    
Adobe
Published By: Adobe     Published Date: Jun 08, 2015
See how companies like Adobe are using social media to drive huge results. Then discover “the key elements of good social ROI” for B2B—and how you can apply them to your business—in this free whitepaper.
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social, roi, adobe, b2b, marketing, marketer, impact, measurement, measuring, results, whitepaper, jordan enright-schulz, reach, engagement, emerging marketing, social media, marketing research
    
Adobe
Published By: AdRoll     Published Date: Aug 31, 2016
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, AdRoll has put together The Performance Advertiser’s Guide to Instagram.
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instagram marketing, instagram ads, marketing on instagram, social media marketing, instagram for business, advertising on instagram, emerging marketing, social media, internet marketing
    
AdRoll
Published By: AdRoll     Published Date: Dec 20, 2017
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media, cross-device marketing, performance advertising
    
AdRoll
Published By: AdRoll     Published Date: Feb 21, 2018
Reach your customers on one of the world’s most popular social platforms. Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram. Highlights from the guide: Guidelines for Instagram ad formats Essential tips for Instagram advertising success How to track the performance of your campaigns How other companies have used Instagram to grow their business And more!
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instagram, social media, cross-device marketing, performance advertising
    
AdRoll
Published By: Advizex     Published Date: Sep 25, 2013
The challenge of Big Data is more than a question of size; it’s about time to insight and action. With the exponential growth of unstructured data such as social media, video and the raw data generated by smartphones and other “intelligent” machines, businesses are buried under an avalanche of data that renders even best-effort analytics slow and sometimes unreliable. As many businesses are learning in this age of Big Data, it’s not just what you know, but when you know it and how much you trust it. Download this white paper and learn that with SAP HANA, companies can react intelligently at the speed of thought to capture new opportunities.
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sap hana, sap, real time analytics, raw data, generation, analytics, big data, business intelligence, trusting big data, insight, action
    
Advizex
Published By: Amazon Web Services     Published Date: May 18, 2018
We’ve become a world of instant information. We carry mobile devices that answer questions in seconds and we track our morning runs from screens on our wrists. News spreads immediately across our social feeds, and traffic alerts direct us away from road closures. As consumers, we have come to expect answers now, in real time. Until recently, businesses that were seeking information about their customers, products, or applications, in real time, were challenged to do so. Streaming data, such as website clickstreams, application logs, and IoT device telemetry, could be ingested but not analyzed in real time for any kind of immediate action. For years, analytics were understood to be a snapshot of the past, but never a window into the present. Reports could show us yesterday’s sales figures, but not what customers are buying right now. Then, along came the cloud. With the emergence of cloud computing, and new technologies leveraging its inherent scalability and agility, streaming data
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Amazon Web Services
Published By: Avaya     Published Date: Dec 18, 2013
By now, we’re all aware of what a powerful force social media can be for a business — be it positive or negative. But how should your business address what’s happening in social media? Avaya believes you should do it in same way you take on other customer concerns — with your contact center.
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avaya, social media, contact center, customer service, customer concern, cem, customer experience management
    
Avaya
Published By: BatchBlue Software     Published Date: Mar 27, 2009
Even though you may not be familiar with the term “social media”, chances are you’ve heard about it or maybe even are using it to communicate in your personal life. But is social media successfully making the crossover from personal pastime to business tool? This blue paper outlines the different types of tools in the social media toolkit and proposes ways they can be used to promote your brand, communicate with your customers and help grow your business.
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social media, matternow, communications, brand management, media toolkit, marketing communications, myspace, youtube, facebook, social networking, internet advertising, linkedin, twitter, blogs, weblogs, microblogging, pownce, flickr, del.icio.us, dig
    
BatchBlue Software
Published By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
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bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc, user generated content, brand loyalty, rss, customer satisfaction, mobile marketing, online video marketing, social media marketing
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jul 12, 2011
Learn what's next in social from thought leaders like Clay Shirky, Jeremiah Owyang, and Facebook's Dan Rose and brands like P&G and Best Buy.
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bazaarvoice, social commerce trends, social media, customer centricity, digital democracy, consumer insights, input, business impact, thought leaders, customer experience/engagement, business intelligence, market research, social media marketing
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Dec 08, 2011
Leading thinkers in marketing, social, digital, and future business gathered in October with over 500 industry peers at Social Commerce Summit Europe. Discover the predictions and advice they shared in this free report: Social Commerce Trends Report Europe 2012.
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social, social commerce, customer centricity, customer intelligence, social media, customer experience/engagement, market research, social media marketing
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Aug 12, 2013
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
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product insights, consumer engagement, business intelligence, consumer insights
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jan 17, 2014
Thanks to social, consumers are more vocal than ever and their opinions are influencing the purchase decisions of consumers all across the web. Learn how to turn social data into strategic business advantage with nine guiding insights to improve your bottom line today.
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social media, business insights, social media insights, social networks, consumer behavior, social media marketing, branding
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jan 17, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
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social media, business insights, social media insights, social networks, consumer behavior, social media marketing, branding
    
Bazaarvoice
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