Often times hiring a professional to manage your PPC accounts actually saves you money. Check out our free whitepaper to find out why!

Thinking about hiring a PPC Manager? This Whitepaper explores some of the most important questions you can ask.

The use of SSL encryption for all enterprise Internet traffic is growing steadily. Applications that make use of SSL – such as SharePoint, Exchange, WebEx, Salesforce.com and Google Apps – are commonplace. Even email applications like Gmail, Yahoo, and Zimbra are being used in workplace environments as hosted email or BYOD apps. It’s clear that organizations now need complete visibility into the SSL traffic coming across the WAN. They need the ability to preserve complete network and web histories from encrypted network and web traffic for compliance, regulatory and logging requirements. Blue Coat has solutions today to address the SSL dilemma.

A significant paradigm shift occurred in the last few years. Much like other technological shifts of the last decade — when cloud computing changed the way we do business, agile changed the way we develop software and Amazon changed the way we shop — Zero Trust presents us with a new paradigm in how we secure our organizations, our data and our employees. While difficult to identify the precise tipping point, one thing is certain: what were once extraordinarily high-profile, damaging breaches are no longer extraordinary. In just the last 18 months, Yahoo, Accenture, HBO, Verizon, Uber, Equifax, Deloitte, the U.S. SEC, the RNC, the DNC, the OPM, HP, Oracle and a profusion of attacks aimed at the SMB market have all proven that every organization — public or private — is susceptible. The epiphany behind the paradigm shift is clear: Widely-accepted security approaches based on bolstering a trusted network do not work. And they never will. Especially when businesses are dealing with skill

The IT industry has a habit of latching onto buzzwords and applying them everywhere. "Cloud" is no exception.So,to understand cloud computing, let's ground the conversation in some definitions.

Searching for auto-related terms signals that a consumer is interested in a vehicle. And, 96% of people who search for auto-related terms can be found on a Yahoo site within a week of searching. Learn how to leverage these search signals to re-target consumers with native advertising by reading our infographic.

On the road, traffic slows you down— online, it drives sales. When AutoWeb, a leading automotive marketing site, saw success with its search campaigns via Oath’s Yahoo Gemini, it began to test additional Oath ad solutions and found that a layered approach can be a win/win.

Target, reach and engage your audience to drive measurable action and conversions with Yahoo Gemini native advertising solutions. Get more customers Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo native ads e?ectively enhance your search campaigns. Drive better results Achieve results with targeted reach and up to 4x the performance of traditional banners. Engage a mobile audience 650M of our 1B global users are on mobile. Consumers spend nearly 3 hrs. on their mobile devices each day. Cost e?ective ads Native ads deliver up to 3.6X lift in searches for your brand name and services. Yahoo Gemini native ads on Oath owned and operated sites and apps can be purchased on a CPC or CPM basis. Native ads will be served to your customers based on their geo, demo and interest targets.

Take a peek at Yahoo’s proprietary data findings and the solutions available for QSR marketers.

Get it now and see how the usage of social streaming apps is spiking. Explore metrics to help you decide whether to go paid or organic on Facebook. Discover which regions are heating up in search engine marketing. And so much more.

Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.

This report tracked more than 55 billion impressions and more than 1 billion clicks on Google, Yahoo! and MSN/Bing from January 1, 2006 through September 30, 2010.

Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, and Baidu. Read on to learn about paid search trends by search engines and more.

The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.

There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.

As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.

Enabling people to register using an existing identity from Facebook, Twitter, Yahoo, or other provider is one of the most powerful registration tools to emerge in the last few years. Registering people through an established online identity not only streamlines the registration process but also gives your business a head start on building deeper relationships with them.

The paper will show every small business owner the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.

The paper will show every dealership the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.

The paper will show every law firm the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.

The paper will show every doctors office the most common data location problems. It will explain why these problems need to be fixed and then show you the best strategies to fix them.

Insider information pertaining to deliverability changes affecting email sent to Yahoo, Hotmail, AOL and Gmail. Find out how authentication, domain reputation and user engagement metrics will affect your email delivery in 2010. It's not all about your IP's anymore!

TRUSTe works to advance privacy and trust for a networked world. TRUSTe Privacy Seals help consumers click with confidence by guiding them to trustworthy Web sites. Thousands of Web sites rely on TRUSTe industry best practices to help them make the right decisions about privacy and protecting confidential user information. Most of the top fifty Web sites are certified to TRUSTe's leading practices, including Yahoo, Facebook, MSN, eBay, AOL, Disney, New York Times, Comcast and Apple. To learn more about internet privacy visit www.truste.com.

The world of e-business is continuing to evolve as the lines further blur between search engines, portals and content providers. Learn more about the competitive positions of Google, Yahoo!, AOL and more in this report.

Use of instant messaging applications-like AOL Instant Messenger, Yahoo! Messenger, MSN Messenger and ICQ-and peer-to-peer applications has grown significantly. Although the benefits of real-time communication offer a productivity benefit to corporate environments, instant messaging and peer-to-peer applications add significant vulnerabilities and risks to an enterprise's security posture.