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supply side platforms

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Published By: SendBird     Published Date: Nov 14, 2019
Why buyer-to-seller chat for marketplaces? Experts understand marketplace apps as a challenge in scaling both supply- and demand-side at the same time. Once trust and sufficient liquidity are achieved, the value of marketplaces shift to fostering transparent and efficient transactions. There’s no better way to connect buyer and seller than in-app messaging. Real-time messaging connects your marketplace’s buyers and sellers across multiple apps and platforms so they can engage and inform both supply and demand to transact more quickly. This creates more efficient transactions for the marketplace platform. Jeff Jordan, former eBay and current General Partner of Andreessen Horowitz, said that to manage a marketplace well you need to “Maintain complete transparency in the marketplace so that participants (especially buyers but sellers too) have perfect information on products and their pricing [...] Focus heavily on safety so the marketplace is as safe as possible to create the trust requi
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SendBird
Published By: Bluekai     Published Date: Aug 10, 2012
Hewlett-Packard, a leading technology provider with a global footprint, saw an opportunity to significantly improve its digital marketing efforts by creating a universal framework for user-level data collection and usage.
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data management platform, bluekai, supply-side platforms, audience engagement, audience extension, audience analytics, hewlett-packard, omnicom, managing data, emerging marketing, traditional agencies, internet marketing, traditional marketing, data management/analytics
    
Bluekai
Published By: Bluekai     Published Date: Aug 10, 2012
Publishers today live in a data-driven world. It is no longer enough to simply create content, build audiences, and sell ads.
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data management platform, bluekai, supply-side platforms, audience engagement, audience extension, audience analytics, emerging marketing, internet marketing, data management/analytics
    
Bluekai
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