Skip to content
 

social media marketing

Results 126 - 150 of 375Sort Results By: Published Date | Title | Company Name
Published By: Oath     Published Date: Jun 02, 2017
Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.
Tags : 
video advertising, video ads, digital advertising, online advertising, brand advertising
    
Oath
Published By: Rokt     Published Date: Jun 18, 2018
In search of the moment when consumer engagement is at its highest, brands have chosen to focus on search and social media. But – as this study proves – the rush of retail therapy is no myth, with the process of shopping making consumers considerably happier and more receptive than other online activities. This report explores the mindset individuals experience when shopping – the Transaction MomentTM. As uncovered in this research, this mindset presents a much sought after and undiscovered opportunity in digital customer acquisition. It has been well documented that the thrill of making a purchase causes a rush1 of dopamine, resulting in a powerful sense of achievement that leaves consumers open to buy again. This conclusion is supported by Rokt analytics — which reveals consumers are up to 7x more likely to engage with related offers in the Transaction Moment. This report and findings are relevant to many in the marketing and e-commerce industry. Whether the objective is to acquire
Tags : 
transaction marketing, digital marketing, website monetization, consumer engagement, happy, moment, rokt
    
Rokt
Published By: Interactive Intelligence     Published Date: Dec 02, 2010
How a contact center deploys and manages eServices - non-voice interaction channels such as email, chat, SMS and social media - is the key to offering electronic services that attract modern tech-savvy customers. Learn about eServices best practices from Sheila McGee-Smith, founder of McGee-Smith Analytics, and Tim Passios, Director of Solutions Marketing at Interactive Intelligence, and how three diverse companies successfully utilize eServices to their advantage.
Tags : 
interactive intelligence, sms, media channel, short message service, wireless, mobile communications, gsm, social media
    
Interactive Intelligence
Published By: MediaVantage     Published Date: Feb 18, 2012
We have heard it over and over again: social media is a double-edged sword. The thoughtful use of social media can foster relationships but, when mismanaged, it can destroy them! Read to find out more.
Tags : 
social media, marketing, marketing tools, emerging marketing, digital, customer experience/engagement, business intelligence, market research, social media marketing
    
MediaVantage
Published By: Webtrends     Published Date: Aug 05, 2011
Improving annual revenue through organic growth is increasingly a top goal for organizations. This Aberdeen research shows that despite economic pressures, best-in-class companies, including Webtrends customers, are able to demonstrate clear value from their marketing campaigns.
Tags : 
webtrends, multi-channel marketing, website analytics, business intelligence, crm, facebook, social media, mobile measurement, digital marketing, best practices, roi, web analytics, crm solutions/software, mobile marketing, social media marketing
    
Webtrends
Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
Tags : 
paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc, advertising, sponsored content, cognos, text analytics, unica, spss, natural language processing, nlp, internet marketing
    
IBM
Published By: IBM     Published Date: Oct 23, 2012
With widespread use of mobile devices and social media, today's consumers are connected and empowered like never before. This white paper explores the challenges that face retail chief marketing officers (CMOs) and their divisions.
Tags : 
ibm, analytics, personalized marketing, customer loyalty, consumer behavior, customer loyalty, emerging marketing, marketing research
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
Your brand has fans, friends and followers. So what?
Tags : 
ibm, social media, social media marketing, social media hype, decision making, consumer behavior, consumer habits, digital channels, emerging marketing
    
IBM
Published By: IBM     Published Date: Jan 18, 2013
This report offers recommendations for achieving greater return on investment (ROI) from customer analytics processes.
Tags : 
analytics, social media, best practices, crm, marketing, web analytics, customer experience/engagement, business intelligence, reputation monitoring
    
IBM
Published By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how marketers are using IBM technology to learn about their customers’ attitudes, preferences and buying habits from what they say on social media and through a range of interactions that can be measured and analyzed.
Tags : 
analytics, social media, best practices, crm, marketing, web analytics, customer experience/engagement, business intelligence, reputation monitoring, market research, social media marketing
    
IBM
Published By: IBM     Published Date: Jan 18, 2013
This white paper examines the role social media can play in presenting a more strategic view of customer data.
Tags : 
analytics, social media, best practices, crm, marketing, marketing software, web analytics, customer experience/engagement, business intelligence, reputation monitoring
    
IBM
Published By: IBM     Published Date: Jan 18, 2013
In this new white paper by Peppers & Rogers Group and IBM, readers will learn how to harness customer insight from myriad interactions to profitably grow revenue, increase loyalty, and go from good to exceptional.
Tags : 
analytics, social media, best practices, crm, marketing, business intelligence, web analytics, reputation monitoring
    
IBM
Published By: IBM     Published Date: Jan 18, 2013
Erik Qualman of Socialnomics offers a four-phase strategy to help organizations deliver greater insight and value from their efforts in social media.
Tags : 
analytics, social media, best practices, crm, marketing, interactive marketing, web analytics, customer experience/engagement, social media marketing
    
IBM
Published By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
Tags : 
adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing, online advertising, internet marketing, media mix, forecasting, social engagement, customer experience/engagement, online video marketing
    
Adobe
Published By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success.
Tags : 
crimson hexagon, social media, branding, measuring brand impact, brand impact, social media marketing, online opinion monitoring, opinion monitoring, marketing strategy, emerging marketing, internet marketing, customer experience/engagement
    
Crimson Hexagon
Published By: Telligent June 2013     Published Date: Jun 13, 2013
Social Marketing encompasses a slew of activity that takes place in social networks and online communities. The mashup of all this activity is a way for your brand to build better customer relationships, increase awareness of your brand and ultimately drive sales.
Tags : 
social engagement, social marketing, community marketing, social media marketing, online customer experience, social media strategy
    
Telligent June 2013
Published By: Telligent June 2013     Published Date: Jun 13, 2013
Online communities help customers connect with their peers and your brand in a more meaningful and measurable way than is possible with social networks like Facebook, Twitter and Pinterest.
Tags : 
social engagement, social marketing, community marketing, social media marketing, online customer experience, social media strategy
    
Telligent June 2013
Published By: The Economist Group     Published Date: Feb 13, 2019
This paper will highlight our five key findings to achieve more successful content marketing campaigns. Brands can use these insights pre-mid-and post-campaign to maximise marketing ROI.
Tags : 
marketing, digital marketing, marketing roi, content marketing, social media marketing, lead generation, social media, content management systems, market research, mobile marketing, lead generation & automation
    
The Economist Group
Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Tags : 
    
Engagio
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Tags : 
    
Engagio
Published By: Unica     Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
Tags : 
unica, online marketing trends, trends, web analytics, emarketing, social media, mobile, online marketing, web analytics, search engine marketing, social media marketing, website personalization, mobile marketing, on demand marketing solutions
    
Unica
Published By: Unica     Published Date: Sep 08, 2010
Good marketers are going where their customers are - that means social media. According to a recent Unica global survey of marketers, 47% of respondents say they currently use social media marketing tactics; in North America, that number jumps to 58%. Yet, for all the rush, many marketers are wondering, "where's the gold?" Download the white paper, "From Social Media Hype to Social Media Marketing" and learn how to build a stronger customer relationship."
Tags : 
unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, customer relationships, social media, crm, content management systems, customer experience/engagement, mobile marketing, social media marketing
    
Unica
Published By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
Tags : 
digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring, search marketing agencies, interactive marketing, business intelligence, market research, usability, lead generation & automation
    
Eloqua
Start   Previous    1 2 3 4 5 6 7 8 9 10 11 12 13 14 15    Next    End
Search      

Find Research

Add Research

Get your company's research in the hands of targeted business professionals.