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Published By: Spredfast     Published Date: Nov 14, 2018
How Top Brands Automate Social Service Practices Today’s conversational commerce requires brands to provide immediate answers to their customers’ questions. Chatbots and artificial intelligence are fast becoming critical tools for customer service, bringing speed and scale that ensures a superior experience. But what are the best practices that marketers need to know to tackle the challenges of customer service automation? ?Learn from experts from General Motors, Booking.com and Spredfast about how to bring automation into your CX workflows and bolster your social service strategies. You’ll find out: How to think about automation for your business? How chatbots enhance your agent workflows?? ??How Booking.com and GM are using AI to drive inspiration and customer? service efficiencies??
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Spredfast
Published By: HPE     Published Date: Mar 23, 2015
With new technologies, new opportunities often emerge, especially in business. The advent of innovations, such as social media and mobile devices, is changing the ways businesses interact with customers and the ways in which customers desire to be engaged. Opportunities arising from the benefits of salesforce automation, business intelligence (BI), and customer relationship management (CRM) applications are providing new levels of insight, helping businesses acquire customers more efficiently and retain those customers longer. As a direct result, organizations that invest in better understanding potential customers are likely to see higher returns than those organizations that possess a more limited understanding of their customer base. Seeking the competitive advantage resulting from improved customer focus, IT organizations have increased investment in business intelligence and analytics and the underlying infrastructure to support those applications.
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HPE
Published By: Adobe     Published Date: Nov 07, 2013
One of the key objectives of Adobe’s current advertising campaign is to explode the myth that ‘managing websites is hell’. We believe that in this day and age, the idea that website management is a nightmare should be a thing of the past.
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adobe, econsultancy, trends and innovation, content management, customer experience management, driving engagement, brand-building, web content management, wcm, adobe experience manager, adobe marketing cloud, the cloud, cloud computing, social community, econsultancy and adobe, driving sales, multichannel customer experience, digital intelligence, targeting, segmentation
    
Adobe
Published By: Oracle     Published Date: Aug 08, 2013
As social media use has grown, an urgent need has emerged to correlate the information generated through social data with existing consumer information, and integrate it with sophisticated data management systems. This white paper describes how organizations can blend social insights with more-traditional data in an integrated customer data hub to optimize social strategies and create outreach efforts, new products, and campaigns grounded in real-time, repeatable, automated, and scalable analysis.
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social media, business intelligence, customer hub, crm, oracle
    
Oracle
Published By: Adobe     Published Date: Apr 30, 2014
Social media is rising beyond just likes and retweets. Social media continues to shape the digital marketplace with how brands can engage their consumer. Whether its through a sponsored link on Twitter, an inline ad with Facebook, or retail placement on Pinterest, an understanding of the current trends will go a long way to producing a successful social media marketing campaign.
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adobe, abode media optimizer, social intelligence, facebook, twitter, social media marketing, marketing, consumer engagement, marketing campaign, buyer trends, social media, customer experience/engagement
    
Adobe
Published By: IBM     Published Date: Jun 13, 2018
In the digital era, businesses in every industry are becoming technology companies. New business models such as “product as a service” (in which traditional manufacturers and distributors are driving new revenue streams by integrating software-based services into their offerings) and new operational models, such as collaboration, social business, and mobile platforms, mean that nearly every company is deriving at least part of its revenue from cloudbased solutions. So, why are so many of these new cloud solution providers building their businesses on shaky foundations? The truth is, when your business is based in the cloud, you need more than on-demand leased compute and storage capacity. You need a cloud that is enterprise-grade, secure, and resilient. Equally important—and overlooked by too many cloud solution providers—you need a cloud platform that is able to grow your business into the future, supporting next-generation functionality like Artificial Intelligence (AI). No matter wh
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IBM
Published By: Sprinklr     Published Date: Nov 22, 2016
A quick fact sheet that details the reach and audience of major messaging apps to help companies know which platform would be best suited to their audience.
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messaging app research, messaging app data, social media data, social media intelligence, snapchat data, snapchat statistics, wechat data, wechat statistics, whatsapp statistics, whatsapp data, line statistics, line data
    
Sprinklr
Published By: TimeTrade Systems Inc.     Published Date: Apr 21, 2011
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
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b2b marketing, marketing tools, lead generation, marketing technology, website conversion, timetrade, forrester, jeff ernst, david m. cooperstein, matthew dernoga, online content curation, social intelligence, b2b cmos, marketing leadership, interactive marketing, crm solutions/software, customer experience/engagement, email marketing services/software, branding, lead generation & automation
    
TimeTrade Systems Inc.
Published By: Oracle     Published Date: Apr 10, 2014
The very best CFOs are becoming “technology evangelists”, investing in the latest mobile, social, analytical and cloud technologies to modernize their finance organizations and become more strategic partners to the business. Find out more – download the report, “Empowering Modern Finance: The CFO as Technology Evangelist.”
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cloud, finance, saas, big data, social, mobile, analytics, modernization, planning, forecasting, governance, technology, accounting, business intelligence, epm, erp, grc
    
Oracle
Published By: Forrester     Published Date: May 10, 2012
In the never-ending race to stay ahead of the competition, companies are developing advanced capabilities to store, process, and analyze vast amounts of data from social networks, sensors, IT systems, and other sources to improve business intelligence and decisioning capabilities.This report will help security and risk professionals understand how to control and properly protect sensitive information in this era of big data.
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data-centric security, information protection, information management, data protection, security, risk and compliance, data warehousing
    
Forrester
Published By: Sprinklr     Published Date: Feb 28, 2018
"Retail depends on social. Social depends on you. Learn best practices for building a better retail experience through social. To help kick-start your planning, we've gathered our most popular retail content in ""Social Strategies for Retail."""
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social strategies, retail, social media, consumers, digital, social media, social, physical locations, data, social conversations, visual experiences, sprinklr, consumer reviews, consumer ratings, location intelligence, social engagement, marketing strategy
    
Sprinklr
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
The amount of data produced on social media is staggering – and so is the potential business value for enterprises that know what to do with it. Your customers are pulling back the curtains to reveal their desires and dislikes, but can your enterprise transform all of that data into actionable insights for people in every department?
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hootsuite, social relationship platforms, it leadership, social media, social media advice, success stories, actionable insights, emerging marketing
    
uberVU via HootSuite
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