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Published By: Samsung     Published Date: Feb 03, 2016
When Smart Displays Meet Smart Things, The Result Is Smart Content
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samsung, displays, brand, tech, digital, data, devices, customer experience/engagement, branding
    
Samsung
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement, metrics, topics, categories, demand, promotion, data, awareness, sales, retention, content management systems, interactive marketing, marketing software
    
Oracle
Published By: Pega     Published Date: May 25, 2016
The shift to digital business continues to gain momentum with no signs easing anytime soon. Smart organizations realize this and are accelerating investments in projects that put digital technologies at the center of their business models. The new requirements of digital transformation are forcing a major change in how companies evaluate and deploy Business Process Management (BPM) platforms and services. In “The Forrester Wave™: BPM Platforms For Digital Business, Q4 2015” report, the research organization used a 31 criteria evaluation process identifying the 12 most significant software providers in the category. Download this Forrester Wave report and gain insight regarding how well each vendor fulfills the criteria and where they stand in relation to each other to help enterprise architecture (EA) professionals select the right partner to manage their business’ critical content.
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digital business, technology, best practices, forrester, enterprise
    
Pega
Published By: Kaon     Published Date: Feb 01, 2012
As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?As complex product companies look to build sales opps they're using mobile platforms (iPads and Smartphones) to demo products anywhere, anytime. But the question is, who's developing the dynamic content that's exciting prospects and accelerating sales?
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cmo, ipad, 3d products, virtual products, interactive products, mobility, sales, marketing, demonstrations, meeting, tablets, smartphone, products, interactive, trade shows, remote meeting, laptop, touch-screen, iphone, events
    
Kaon
Published By: Adobe     Published Date: Nov 25, 2013
For the past several years, the nature of enterprise productivity has been forever changed by the new breed of mobile devices. Personal smartphones and tablets are everywhere. Gone are the days when every enterprise gave its employees a security-focused BlackBerry. Cloud-based productivity apps can be downloaded in seconds. Compared to even a few years ago, enterprises are operating in a new world. Please download whitepaper to learn more.
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mobile devices, compatibility, cloud-based, enterprise, enterprise productivity, productivity apps, security-focused, smartphones tablets, growing mobile workforce, document productivity, content management, hybrid model
    
Adobe
Published By: Ogilvy - IBM UK     Published Date: Aug 08, 2011
This solution brief introduces the Smart Archive strategy from IBM, which is a comprehensive approach that combines IBM software, systems and service capabilities to help you drive down costs down and help ensure critical content is properly retained and protected.
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ibm uk, ibm smart archive, ibm smart archive strategy, hardware, software, services, optimize, unify content, ingest, infrastructure, integrate, integration, compliance, analytics, ediscovery
    
Ogilvy - IBM UK
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success. Download this guide to discover even more ways to improve lead nurturing and increase revenue.
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Oracle Marketing Cloud
Published By: MarkLogic     Published Date: May 15, 2017
Data is critical to the entertainment industry and not taking advantage of it can keep you from creating great experiences and delivering the right content to partners. And, more than that, it can make it hard for you to optimize operations, get insight into the content’s value and stay ahead of the many changes in how content is created, consumed and monetized. However, even with the new digital tools in production, there are many challenges to making use of this data. The effort involved can take time and resources away from film production, introduce security risks, and leave key data inaccessible to those that need it. In this paper, we review: • The current state of production data • The challenges the entertainment industry is facing in making use of data • A new “Smart Content” approach that is helping industry pioneers to reduce complexity on the set, drive reporting, and enable them to stay ahead of market changes
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MarkLogic
Published By: Cisco     Published Date: Sep 27, 2018
The pace of innovation for collaboration and unified communications (UC) technologies has been nothing short of incredible during the past few years. IT teams are now able to deliver consistent, simple and high- quality experiences with voice, video, messaging and chat from any smartphone, tablet, laptop or conference room system. Users can move seamlessly and securely from one device to the next, escalate from one communication mode to another and share content—all while retaining the context of the meeting or discussion.
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Cisco
Published By: IBM     Published Date: Jul 08, 2016
Big data analytics offer organizations an unprecedented opportunity to derive new business insights and drive smarter decisions. The outcome of any big data analytics project, however, is only as good as the quality of the data being used. Although organizations may have their structured data under fairly good control, this is often not the case with the unstructured content that accounts for the vast majority of enterprise information. Good information governance is essential to the success of big data analytics projects. Good information governance also pays big dividends by reducing the costs and risks associated with the management of unstructured information. This paper explores the link between good information governance and the outcomes of big data analytics projects and takes a look at IBM's StoredIQ solution.
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ibm, idc, big data, data, analytics, information governance
    
IBM
Published By: Sprinklr     Published Date: Feb 28, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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research reports, analyst reports, marketing technology, forrester wave, forrester wave reports, report, marketing trends. trends, marketing, success, sprinklr, analyze this
    
Sprinklr
Published By: IBM     Published Date: Jan 20, 2017
Banks have been using ECM for years, capturing, archiving and discovering documents. Some banks have adopted capture capabilities to digitize content for faster and easier access to content. Today’s leading banks are using content management systems that leverage cloud, mobile and analytics to deliver superior customer interactions. Watch this short video to learn how today’s leading banks are applying new ECM capabilities that help provide consistent customer experiences across all channels.
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ibm, ecm, analytics, smarter content, ecm for banking
    
IBM
Published By: IBM     Published Date: Jan 20, 2017
Government agencies are taking advantage of new capabilities like mobile and cloud to deliver better services to its citizens. Many agencies are going paperless, streamlining how they interact with citizens and providing services more efficiently and faster. This short video will show real examples of how government agencies are applying new capabilities like cognitive and analytics to improve how they ingest, manage, store and interact with content.
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ibm, ecm, analytics, smarter content, ecm for government
    
IBM
Published By: Adobe     Published Date: Nov 02, 2018
Improving the customer experience is a strategic imperative for most organizations today, but delivering an engaging experience across the growing number of digital customer touch points can be a daunting challenge. Organizations must deliver responsive experiences that “play well” on smartphones, PCs, and tablets. They must publish content to installed app experiences on mobile and other connected devices, to social channels, and to email campaigns. They must manage global sites in different languages, localize the experience for different markets, and — increasingly — personalize the experience for different customer personas or segments. A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. IDC interviewed organizations using Adobe Experience Manager Sites (AEM Sites) to understand the impact of the platform on their ability to create, manage, and deliver digital experiences. Study participants
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Adobe
Published By: Sprinklr     Published Date: Mar 13, 2018
"“Analyze This” highlights key points from recent Forrester Wave Reports to help you work smarter. Read on for an overview of what Forrester – and Sprinklr – say about: - Social Advertising Technology - Content Marketing Platform - Social Media Management Solutions"
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Sprinklr
Published By: Citrix Systems     Published Date: Nov 10, 2014
"Is your mobile micro app concealing a complex web property? The mobile web doesn’t just exist in your smartphone or tablet’s browser—there’s also an invisible but critical layer at the back end that powers mobile app services from content delivery to networking and collaboration. A micro app on a mobile device typically serves as the entry point to a web property. The combination of Citrix XenMobile and Citrix NetScaler offers enterprises an ideal solution that not only incorporates a comprehensive set of MDM and MAM features but also complements them with a market-leading, cloud-ready suite of capabilities for optimizing mobile web app performance, availability and security."
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mobile, web properties, applications, infrastructure, network devices, performance, communicate, security, reliability, netscaler
    
Citrix Systems
Published By: Citrix Systems     Published Date: Feb 10, 2016
"Is your mobile micro app concealing a complex web property? The mobile web doesn’t just exist in your smartphone or tablet’s browser—there’s also an invisible but critical layer at the back end that powers mobile app services from content delivery to networking and collaboration. A micro app on a mobile device typically serves as the entry point to a web property. The combination of Citrix XenMobile and Citrix NetScaler offers enterprises an ideal solution that not only incorporates a comprehensive set of MDM and MAM features but also complements them with a market-leading, cloud-ready suite of capabilities for optimizing mobile web app performance, availability and security."
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Citrix Systems
Published By: Thismoment     Published Date: Oct 08, 2014
Content marketing has changed the landscape of brand marketing and digital advertising, so why hasn’t it done the same for rep enablement across your sales and customer support channels? Here are our 4 tips on how to empower your sales reps with better, smarter, real-time, mobile content.
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content marketing, content marketing tactics, best practices, rep enablement, business intelligence, market research, usability, sales
    
Thismoment
Published By: VMware     Published Date: Feb 24, 2017
Mobile device management (MDM) tools allow companies to connect their employees securely to basic corporate network resources. Enterprise mobility management (EMM) goes a step further by enabling secure mobile versions of business-critical applications and data loss prevention to protect corporate information. But in today's workplace, employees and businesses deal with a vast variety of devices with different operating systems and form factors, from PCs and laptops, to tablets and smartphones, and now, increasingly wearables and Internet of Things (IoT) endpoints. The solution is unified endpoint management (UEM), which enables organizations to take a consistent approach to manage and secure every endpoint, any app and content, and across deployment use cases from a single holistic platform. Read this whitepaper to uncover VMware AirWatch®'s leading UEM approach that is benefiting organizations tremendously.
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VMware
Published By: IBM Corporation     Published Date: Apr 26, 2010
Get more out of your information when you need it, and get rid of it when you don't. IBM's Smart Archive strategy will save you time, money and resources with a unified, enterprise-wide approach to archiving and information governance.
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ibm filenet, smart archive strategy, data archiving, unify content, archive
    
IBM Corporation
Published By: IBM Corporation     Published Date: Apr 26, 2010
Register now to access a Smart Archive Strategy Library of assets that will help you make a case for the unified collection and classification of content and data.
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ibm filenet, mail archiving, sharepoint archiving, file share archiving, backup and recovery, smart archive, information management, storage management
    
IBM Corporation
Published By: bigtincan     Published Date: Oct 10, 2014
Enabling the mobile workforce to be productive is the ultimate goal of any mobile business initiative. While the idea that mobile devices like the iPad, Galaxy Tab and today’s leading smartphones can change how users work in the enterprise is well established, the real challenge is how to enable a mobile workforce to have device access to all the different content they need to do their job without having to circumvent security and content governance objective or require users to learn a mix of consumer oriented software tools and work in different user interfaces in order to be productive. Viewing, editing, annotating and sharing content must be available from the same application.
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mobile apps, user enablement, mobile workforce, mobile content, emerging marketing, marketing research, e-commerce
    
bigtincan
Published By: bigtincan     Published Date: Oct 10, 2014
These days, business productivity depends largely on the ability to securely access and interact with a wide range of information over mobile devices, such as tablets and smartphones. From sales executives to field technicians, the demand for accessing corporate content securely on mobile devices is growing exponentially. In the past, implementing security measures to protect corporate content has involved VPNs, intranets, firewalls and passwords. However the increasing uptake of mobile devices in corporate settings means security measures must be implemented over a plethora of networks and devices. bigtincan has created a powerful solution with BigTinCan hub. An application for mobile devices, it allows for the distribution, management and governance of a range of content, including documents and rich media content, with enterprise-grade security.
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mobile apps, mobile content, mobile security, corporate content, emerging marketing, marketing research
    
bigtincan
Published By: Quark Software     Published Date: Mar 19, 2015
For decades technical writers have reaped the benefits of XML to lower the cost and effort associated with creating, managing and reusing content across multiple output formats. Now, with the introduction of Smart Content, business users and subject matter experts can easily adopt XML in order to keep up with consumer demand for high-value communication. Download the free eBook The Beginner’s Guide to Smart Content and discover: • What is Smart Content? • A Brief Primer on Publishing Processes • The Cost of Smart Content • Who Else Is Using XML for Document Production? • What’s Wrong with XML? • Smart Content Details • 12 Reasons to Adopt Smart Content
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xml schema, xml tool, xml authoring, structured authoring, structured content, dynamic publishing, enterprise publishing, automated publishing, publishing automation, xml publishing, publishing platform, xml software, compliance software, xml authoring tools, structured authoring tools, dita, enterprise content management, web based xml authoring, xml for document production, multi-channel publishing
    
Quark Software
Published By: Microsoft Office 365     Published Date: Dec 11, 2017
The cloud isn’t just for large companies with thousand of employees. In fact, some of the richest and most thrilling transformations can be seen in the mom and pop stores, the virtual start-ups. In most cases, it starts with that “moment of truth”-- a realization that something can be done better. The “Moments of Truth” e-Book details four businesses that had an insight, and turned to the cloud for answers. You’ll read about: A Nashville fried chicken company is changing lives through the power of smart technology and transformative employment A virtual social media management business is truly living “the future of work” A content-focused startup is setting a whole new standard for podcasts A digital products studio is building a real community for its employees
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Microsoft Office 365
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