Published By: Silverpop
Published Date: Jun 15, 2012
Want to turn lost shopping carts, incomplete forms, neglected digital tools and interrupted browsing sessions into revenue? Learn how triggered follow-up messages delivered with the right tone, content and offer can recover many of these lost opportunities.
Getting your applications to work properly over a Wide Area Network (WAN) is a complex task, and it is not likely to get easier any time soon. Trends such as data center consolidation, the advent of Web 2.0 applications, and the move to web-based application delivery have only served to increase complexity and slow user response times. Often, the result is sluggish application response and at worst, abandoned applications and shopping carts due to slow or failed web page loads. The good news is that you can do something to improve application performance over slow or congested WAN networks. An Application Delivery Network can accelerate your applications and help make sure they’re secure, fast, and available.
Like all Internet retailers, Dungarees often experienced lost revenue from abandoned carts, when customers load items into their virtual carts but fail to complete the checkout process to purchase their goods. Dungarees searched for a solution that would enable them to customize a compelling response for each of these customers to entice them back to the site to complete their purchases.