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Published By: CloudHealth by VMware     Published Date: Feb 26, 2019
This Forrester Wave report is the result of a rigorous vendor evaluation conducted over several months by the Forrester Research team. In this report, Forrester covers: -Their criteria and scoring method -The top nine vendors in the cloud cost monitoring and optimization space -How vendors are evaluated in current offering, strategy, and market presence To build out your short list, dive into Forrester's detailed analysis and make an informed decision on your future cloud cost monitoring and optimization solution.
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CloudHealth by VMware
Published By: Sitecore     Published Date: Nov 04, 2009
This report highlights the strategic value of a next generation web content management system integrated with lead scoring, email marketing, customer relationship management, and web analytics. The report links the technology and practices of Best-in-Class organizations to engage customers, provide personalized experiences and manage the lead lifecycle.
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sitecore, aberdeen, lifecycle management, web content management, analytics, crm, emarketing, email marketing
    
Sitecore
Published By: Preempt     Published Date: Nov 02, 2018
In our 2018 Trends in Information Security report, we outlined a concept we referred to as the ‘identity-aware perimeter.’ The essential idea is that as new architectures such as cloud, containers, mobility and IoT take hold, controlling access to resources will increasingly need to rely on identity as an alternative to purely network-based approaches focused more on ‘where’ you are than ‘who’ you are. By combining identity with user and entity behavior and risk scoring to gate access, Preempt fits squarely within this trend, which we think could be one of the most interesting and powerful to hit the infosec market in years. Preempt has few direct competitors, and its initial challenge will be finding ways to distinguish itself from vendors in adjacent categories such as adaptive multi-factor authentication (MFA), advanced threat protection, user and entity behavior analytics (UEBA) and cloud access security brokers (CASB), to name a few. Forging a new security category is never easy,
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Preempt
Published By: Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017     Published Date: Nov 22, 2018
Ever lost hot leads simply because they’re on the bottom of the pile of junk leads? Simply handing off huge lists of “leads” and then sitting back and expecting sales to call them is a recipe for disaster. After a few calls, most salespeople give up, deriding the leads as junk. And so the finger pointing begins For sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity. 68%of top marketers report lead scoring as most responsible for improving revenue contribution of marketing. Read this guide for best practices on lead scoring and winning together with sales.
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Oracle APAC ZO OD Prime Volume ERP ABM Leads June 2017
Published By: Oracle Marketing Cloud     Published Date: Oct 05, 2017
In order for a sales department to trust marketing’s leads, lead scoring needs to be a priority. Without it, many hot leads get tossed out with the cold leads. That’s a waste of time, money, and opportunity. According to the Lenskold Group, 68% of top marketers report lead scoring as most responsible for improving the revenue contribution of content marketing. For more information on how you can use lead scoring to provide your sales team with the most qualified leads, read this guide.
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Oracle Marketing Cloud
Published By: Dun & Bradstreet     Published Date: Oct 21, 2016
It is important to understand the different business situations where traditional predictive analytics can be best applied and where anticipatory analytics may be a more appropriate approach to solve the business problem. One is not necessarily superior to the other – it’s about which methodology is best utilized in solving the specific business problem. Conventional response modeling, revenue potential modeling, wallet share analysis, traditional risk scoring and other analytic practices will always be important tools for businesses far-and-wide, but as more companies focus on analytics to inform growth, they’ll have employ the right team and identify the right partners to work with in order to successfully leverage anticipatory analytics to gain a competitive advantage. Looking forward, we anticipate anticipatory analytics playing an important role in your future. Download this white paper to learn more.
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Dun & Bradstreet
Published By: Neustar     Published Date: Aug 20, 2012
Marketers are buzzing about lead scoring - everybody wants it, but . . . will it work in your business? How will it change your processes? How do you get started?
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lead scoring, liberty university, marketing analytics, lead qualification, lead routing, lead quality score, consumer analytics, search marketing
    
Neustar
Published By: Neustar     Published Date: Aug 20, 2012
Lead Scoring remains a hot topic in the lead generation industry. Now, online marketers can gain even more insight into their lead scores with Lead Optimization. What's the difference between Scoring and Optimizing?
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lead scoring, lead optimization, marketing analytics, lead qualification, lead routing, lead quality score, consumer score, consumer analytics
    
Neustar
Published By: Neustar     Published Date: Mar 04, 2013
Learn more about how to get the most out of your marketing budget and improve operational efficiencies by implementing a successful inquiry nurturing program through commitment to consistency and dedication to frequency.
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prospective student, inquiry nurturing program, nurturing program, higher education, lead scoring, segmentation, lead conversion, nurturing strategy
    
Neustar
Published By: TIBCO Software     Published Date: Jul 22, 2019
What if you could use just one platform to detect all types of major financial crimes? One platform to handle the analytical tasks of fraud detection, including: Data processing and aggregation Data visualization Statistical/mathematical/machine learning modeling Batch/real-time scoring One platform that could successfully reduce complex and time-consuming fraud investigations by combining extremely different domains of knowledge including Business, Economics, Finance, and Law. A platform that can cover payments, credit card transactions, and know your customer (KYC) processes, as well as similar use cases like anti-money laundering (AML), trade surveillance, and crimes such as insurance claims fraud. Learn more about TIBCO's comprehensive software capabilities behind tackling all these types of fraud in this in depth whitepaper.
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TIBCO Software
Published By: Oracle OMC     Published Date: Jul 16, 2018
Forming bonds is slow. Arduous. And it must be done step by painstaking step. Cultivate your leads with the right content at the right times to propel demand and mold opinions before your prospects are ready to buy.
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marketers, demand, prospects
    
Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process. The process of defining lead scores improves alignment and collaboration between marketing and sales teams. After all, by jointly establishing an objective definition of a quality lead, sales and marketing can exchange better feedback on the quality of leads being passed to sales. Plus, lead scoring helps ensure that the best leads are followed up on immediately by prioritizing leads according to revenue potential and buyer readiness.
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Oracle OMC
Published By: Pardot     Published Date: Mar 06, 2012
Download our "Automate Lead Scoring and Nurturing in 4 Easy Steps" white paper to learn how to close more qualified leads, faster.
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lead scoring, lead nurturing, automate lead scoring, lead nurturing, crm solutions/software, customer experience/engagement, business intelligence, market research
    
Pardot
Published By: CBRE     Published Date: Aug 02, 2017
Scoring Tech Talent is a comprehensive analysis of labor market conditions, cost and quality for highly skilled tech workers in the U.S. and Canada. The 50 largest markets were ranked according to their competitive advantages and appeal to tech employers and tech talent. The analysis also provides insight into the quality of tech talent, their demographics and how tech talent growth patterns are impacting cities and real estate markets. Download the report to see the full ranking of the top-50 tech talent markets in the U.S. and Canada. Below, explore the markets using our new Tech Talent Analyzer or sign up for our upcoming webinar.
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workforce, recruitment, tech recruitment, labor market
    
CBRE
Published By: Adobe     Published Date: Jul 15, 2019
M arketing automation makes it possible to scale your best marketing practices. And it helps keep your sales and marketing teams aligned through every step of the process. From segmentation, lead generation, and scoring to building relationships across channels, marketing automation simplifies the way businesses reach and connect with their customers. In short, marketing automation means better customer experiences.
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Adobe
Published By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
    
Eloqua
Published By: Eloqua     Published Date: Jan 13, 2012
Lead scoring is an objective ranking of one sales lead against another. This helps align the right follow-up to the corresponding inquiry. Learn how lead scoring can improve alignment and collaboration between marketing and sales teams.
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lead scoring, marketing automation, sales and marketing alignment, qualified leads, what is lead scoring, btob marketing, lead scoring systems, lead qualification
    
Eloqua
Published By: Silverpop     Published Date: Sep 19, 2011
New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.
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silverpop, marketing, behavioral targeting, segmentation, social media, interactive marketing, web analytics, market research
    
Silverpop
Published By: SAP Inc.     Published Date: Jul 28, 2009
Data quality is an elusive subject that can defy measurement and yet be critical enough to derail any single IT project, strategic initiative, or even a company as a whole.
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roi, data quality, sap, return-on-investment, crm, erp, enterprise resource management, customer relationship management
    
SAP Inc.
Published By: Forcepoint     Published Date: May 14, 2019
2018 NSS Labs SD-WAN Group Test In this report, NSS Labs simulated an enterprise network that has branches connected to a data center through two links: an MPLS line and a commercial broadband connection. They reviewed a select number of vendors, testing their throughput performance, video quality and VoIP quality as well as security effectiveness. NSS Labs verified that Forcepoint NGFW handled all of their use cases and offers all the operational capabilities that they recommend as necessary for SD-WAN as well as scoring 100% across all security tests, blocking all evasion techniques. “Forcepoint is one of the few vendors to support all of the use cases and capabilities we tested as well as strong security in their SD-WAN solution. They should be on the short list for any organization that’s looking to connect and protect their distributed enterprise.” - Vikram Phatak, CEO, NSS Labs Read the report and learn how Forcepoint delivers SD-WAN with enterprise scale and security to ma
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Forcepoint
Published By: Forcepoint     Published Date: May 14, 2019
2018 NSS Labs SD-WAN Group Test In this report, NSS Labs simulated an enterprise network that has branches connected to a data center through two links: an MPLS line and a commercial broadband connection. They reviewed a select number of vendors, testing their throughput performance, video quality and VoIP quality as well as security effectiveness. NSS Labs verified that Forcepoint NGFW handled all of their use cases and offers all the operational capabilities that they recommend as necessary for SD-WAN as well as scoring 100% across all security tests, blocking all evasion techniques. “Forcepoint is one of the few vendors to support all of the use cases and capabilities we tested as well as strong security in their SD-WAN solution. They should be on the short list for any organization that’s looking to connect and protect their distributed enterprise.” - Vikram Phatak, CEO, NSS Labs Read the report and learn how Forcepoint delivers SD-WAN with enterprise scale and security to ma
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Forcepoint
Published By: Forcepoint     Published Date: May 14, 2019
2018 NSS Labs SD-WAN Group Test In this report, NSS Labs simulated an enterprise network that has branches connected to a data center through two links: an MPLS line and a commercial broadband connection. They reviewed a select number of vendors, testing their throughput performance, video quality and VoIP quality as well as security effectiveness. NSS Labs verified that Forcepoint NGFW handled all of their use cases and offers all the operational capabilities that they recommend as necessary for SD-WAN as well as scoring 100% across all security tests, blocking all evasion techniques. “Forcepoint is one of the few vendors to support all of the use cases and capabilities we tested as well as strong security in their SD-WAN solution. They should be on the short list for any organization that’s looking to connect and protect their distributed enterprise.” - Vikram Phatak, CEO, NSS Labs Read the report and learn how Forcepoint delivers SD-WAN with enterprise scale and security to ma
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Forcepoint
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
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program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
    
Marketo
Published By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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Marketo
Published By: Marketo     Published Date: Aug 02, 2016
Download this ebook to learn more about sales and marketing alignment, including: What is sales and marketing alignment - The benefits of sales and marketing alignment and why it is important - How the two departments can define common terms, set common goals, and utilize lead scoring to their advantage - How to structure your organization to promote alignment - How to create service-level agreements
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marketo, sales, marketing, revenue growth, sales and marketing alignment, internet marketing, crm & customer care, marketing research
    
Marketo
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