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roi social kpis

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Published By: Oracle Social Cloud     Published Date: May 02, 2014
This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
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oracle, oracle srm, srm, social media, roi social kpis, emerging marketing, internet marketing
    
Oracle Social Cloud
Published By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
Tags : 
social roi, facebook, social listening, social marketing, customer experience, digital, cmo, social business, socially enabled enterprise, marketing cloud, crm, data, social media, internet marketing, customer experience/engagement, mobile marketing, social media marketing
    
Oracle Social Cloud
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