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Published By: SAS     Published Date: Mar 14, 2014
This paper explores the challenges organizations have today in implementing a data governance program via an actual business case. It highlights SAS technology that can help you solve many of those challenges.
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sas, data categorization, retrieval and quality, data visualization, data governance program, data management, data quality, business objectives, quality data, accuracy, lineage, structural consistency, relevant metrics, business relevance, visualization deployment, deployment, institute for analytics
    
SAS
Published By: SAS     Published Date: Mar 14, 2014
There is a continuing disconnect between lT and lines of business with regard to analytics. While IT sees itself contributing to and guiding analytics strategy, LOB is more likely to see it as a roadblock. But the nature of analytics is changing, presenting a new, unique role for the CIO.
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sas, cio, idc, lob, it organization, analytic's value, data integrator, disconnect, analytic strategy
    
SAS
Published By: SAS     Published Date: Mar 14, 2014
In this study, we identified many ways that IT is perceived to be a roadblock to a successful analytics strategy and a number of disconnects between how IT and lines of business view ITís role.
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sas, data strategy, idc, productive collaboration, analytic's strategy, counterparts, support
    
SAS
Published By: SAS     Published Date: Mar 14, 2014
This report examines how data visualization can help organizations unleash the full value of information, and outlines key considerations to guide the solution evaluation process.
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sas, data categorization, retrieval and quality, data visualization, data governance program, data management, data quality, business objectives, quality data, accuracy, lineage, structural consistency, relevant metrics, business relevance, visualization deployment, deployment, institute for analytics
    
SAS
Published By: SAS     Published Date: Mar 14, 2014
Managing expectations before, during and after the adoption of visualization software is crucial. Users should know what the rollout process will look like and how it will take place, and have clear goals for using the tool. Make sure that the desired outcome isnít just look-and-feel. Creating beautiful charts and graphs is not a substitute for practical business decisions.
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sas, data categorization, retrieval and quality, data visualization, data governance program, data management, data quality, business objectives, quality data, accuracy, lineage, structural consistency, relevant metrics, business relevance, visualization deployment, deployment, institute for analytics
    
SAS
Published By: SAS     Published Date: Mar 14, 2014
This paper explores ways to qualify data control and measures to support the governance program. It will examine how data management practitioners can define metrics that are relevant.
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sas, data quality, business objectives, quality data, accuracy, lineage, structural consistency, relevant metrics, business relevance, measured value, emergent patterns, quality metrics, potential classifications, data analyst, scorecard, reporting the scorecard, improve scorecard, business process
    
SAS
Published By: SAS     Published Date: Mar 14, 2014
This paper will consider the relevance of measurement and monitoring Ė defining inspection routines, inserting them into the end-to-end application processing, and reporting the results.
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sas, data quality, business objectives, quality data, accuracy, lineage, structural consistency, relevant metrics, business relevance, measured value, emergent patterns, quality metrics, potential classifications, data analyst, scorecard, reporting the scorecard, improve scorecard, business process
    
SAS
Published By: SAS     Published Date: Mar 14, 2014
Jill Dyche and SpectraDynamo explains the importance of understanding how to manage data and issues regarding data categorization, retrieval and quality.
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sas, data categorization, retrieval and quality, spectradynamo, telemetry data, data governance program, data management, data quality, business objectives, quality data, accuracy, lineage, structural consistency, relevant metrics, business relevance, measured value, emergent patterns, quality metrics
    
SAS
Published By: Cisco     Published Date: Jul 11, 2016
As digital workplace initiatives grow, it is vital to examine their impact through a financial business case to obtain funding, structure stakeholder dialogue and secure commitment. Here, we describe how IT leaders can create a convincing business case with a strong link to business benefits. Key Challenges: ¶ It is difficult for IT leaders to quantify the financial returns associated with digital workplace initiatives, as they often fail to recognize the broad and indirect benefits. ¶ Treating digital workplace initiatives as infrastructure rollouts obscures their business relevance and distances business stakeholders, whose commitment is vital for success. ¶ Business and finance executives are more likely to take seriously a digital workplace initiative with a credible financial impact assessment.
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Cisco
Published By: IBM     Published Date: Apr 20, 2017
There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For today's digital business, this perimeter-based security model is ineffective against malicious insiders and targeted attacks. Security and risk (S&R) pros must eliminate the soft chewy center and make security ubiquitous throughout the digital business ecosystem ó not just at the perimeter. In 2009, we developed a new information security model, called the Zero Trust Model, which has gained widespread acceptance and adoption. This report explains the vision and key concepts of the model. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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resource management, product data, remote services, asset management, cloud management, web applications, application scheduling, internet of things
    
IBM
Published By: ChoiceStream     Published Date: Jan 08, 2009
Assure your online store not only survives but thrives in these challenging economic times.  Download “Increasing Revenue with Micro-Targeted Product Recommendations” by ChoiceStream - the premier personalization service provider.  Learn how personalized product recommendations can increase purchases, revenue and customer loyalty for your online store.
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choicestream, ecommerce, roi, choicestream realrelevance, online shopping, emarketer, e-commerce solutions
    
ChoiceStream
Published By: Burst Media     Published Date: Mar 23, 2009
In the advertising world, marketers need to make sure that their message is heard, seen, and engaged with by as much of their target audience as possible. More reach to the target audience means more visibility. More visibility means more sales. With all of this pressure from the marketing world, how does a publisher continue to provide the relevance and reach needed to appeal to advertisers? Read this whitepaper and find out how building Instant Networks will help you grow your revenue.
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burst media, instant networks, adconductor, ad spending, quality content, extended network of publishers, sellable groupings, grow scale, scalability, grow networks, ad exchange, media buying services, publisher network, transparent inventory, adconductor, inventory exchange, add in strategic media buying, crm, interactive marketing
    
Burst Media
Published By: CrowdTwist     Published Date: Jan 19, 2016
Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must be earned through relevance and brand engagement.
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crowdtwist, millenials, consumer loyalty, brand engagement, consumer trends, emerging marketing, social media, marketing research
    
CrowdTwist
Published By: MobileBits Corporation     Published Date: Oct 15, 2013
General statistics for digital advertising point to relatively modest click through and conversion rates across the board. Its about scale in almost every case in order for any impact to be felt. And in mobile, traditionally it has been even harder to find relevance with a vast consumer base. Until now. There is a mobile app that has been pioneered in Europe and now launching in the US that is literally eclipsing typical performance measures.
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MobileBits Corporation
Published By: Resonate Insights     Published Date: Sep 05, 2014
Direct targeting of consumers based on their motivations increased message relevance.
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direct targeting, purchase motivations, campaign performance, emerging marketing, crm solutions/software, business intelligence, market research
    
Resonate Insights
Published By: InsideView     Published Date: Apr 28, 2015
This report is for any B2B marketers who must power up their L2RM processes to achieve new customer acquisition, current customer growth, and overall revenue growth goals. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new ideas and data.
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revenue growth, acceleration strategy, b2b marketers, operation processes, lead-to-revenue management, new customer acquisition, customer growth, customer experience/engagement
    
InsideView
Published By: Net Atlantic     Published Date: Jun 04, 2010
Register for this live event: Date: Thursday, September 2, 2010 Time: 2:00pm EDT / 11:00am PDT Length: 1 Hour During this one hour session, we'll discuss 5 components of a successful email marketing strategy and how to increase relevance through segmentation and targeting, including: .creating and delivering relevant content; .applying profile and behavior-based targeting; .automating email campaigns to match the customer purchase lifecycle; .achieving the right contact frequency for your audience; and .testing your strategy for effectiveness.
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email marketing, webinar
    
Net Atlantic
Published By: Bronto     Published Date: Sep 09, 2013
To drive revenue, you have to first engage your audience. To engage your audience, you need to communicate in a relevant way with them. Well, in a time when people engage with brands across a wide variety of touchpoints, relevance has been redefined. Marketers who evolve their strategies to an Engaged Commerce approach have much to gain.
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engaged commerce, audience engagement, brand engagement
    
Bronto
Published By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
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business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
Published By: Business.com     Published Date: Jun 03, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
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black box, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle, ignite, sales, product, service, pdf, rational, enquiro, search solutions, target audience, seo, search engine, keyword
    
Business.com
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