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Published By: Here Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
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Here Technologies
Published By: Here Technologies     Published Date: Dec 05, 2018
HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’
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location data, transport & logistics, location services
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
adsquare offers brands insights into customer behaviors and footfall to underpin digital marketing campaigns. Using a detailed brief of the audience the brand wishes to reach, adsquare gathers data from a range of mobile, online and offline sources. This rich data gives a brand a stronger opportunity to create relevant campaigns for their audiences. It is critical to adsquare’s success that its data sources are reliable. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE is building and sharing real-time location intelligence with adsquare which reveals patterns to show how and why customers make transactions in specific places.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Dec 06, 2018
How can brands make the most of the growing opportunities offered by location data? Understanding location and its connection to customer behavior is key to gaining full and reliable insights and making efficient change. HERE is building and sharing real-time location intelligence which reveals why customers make transactions in specific places. HERE’s Open Location Platform contextualizes consumer motivations in the world around them. As the world’s leading location platform in 2018 (Source: Ovum and Counterpoint Research annual indexes) HERE also shares its own insights into the future of reaching customers on their mobile devices as they travel, including in-car advertising.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Gigamon     Published Date: Dec 13, 2018
Despite increasing security budgets, companies find there is too much data for new tools to analyze, not enough skilled IT security professionals and little confidence in current technology investments. Read the “2018 Cyberthreat Defense Report” to learn how your peers are managing increased breaches, vulnerabilities and encrypted traffic. How does your cyberthreat approach compare to other security pros who are protecting their organizations? Learn now.
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Gigamon
Published By: Oracle     Published Date: Jan 02, 2019
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level. Watch the webinar.
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Oracle
Published By: Oracle     Published Date: Jan 09, 2019
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Oracle
Published By: Forcepoint     Published Date: Dec 27, 2018
Innovation thrives when people can collaborate in a trusted manner, leveraging data creatively and freely through technology. This intersection is also the point of greatest vulnerability for your agency and the primary source of security breaches driving cyber risk to all-time highs.
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Forcepoint
Published By: Fujitsu America, Inc.     Published Date: Oct 22, 2018
Crime overall is decreasing, but chaotic events such as extreme weather, domestic terrorist attacks, gun violence, and opioid-related emergencies are increasing, requiring highly coordinated response protocols. From raucous inner cities to sleepy suburbs, the scope and nature of these threats demand a new way of thinking and acting– a new, frictionless collaboration among agencies, departments, and vendor partners. This is the next phase of digital age public safety. As more public safety leaders get introduced to sophisticated surveillance and big data technologies, they realize the benefits are within reach. Find out how by downloading today!
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smart mobility, technology solutions, integrated management
    
Fujitsu America, Inc.
Published By: E.ON     Published Date: Nov 21, 2018
With air quality and climate change dominating headlines and public opinion, the UK is charging ahead into a future of electric motoring. EVs and the installation of charging infrastructure are both new and growing industries, with the popularity of electric cars and vans growing at an incredible pace in the UK. At the end of March 2010, there were only 98 vehicles eligible for the Plug-in Car Grant licensed in the UK. By the end of March 2018 this had reached 132,789. While many organisations want to install EV charge points, some find it challenging to build a business case and worry about the unknowns when it comes to installation and maintenance. It’s time to change that. Download this whitepaper today to find out more.
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E.ON
Published By: Forcepoint     Published Date: Jan 03, 2019
The EU General Data Protection Regulation (GDPR) is now in effect, requiring global organizations to significantly address how they process and protect the personal data of EU citizens. Confused about the requirements and what next steps to take? Read our GDPR eBook to learn about the regulation and its key requirements.
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gdpr, data protection, regulation, data protection regulation, general data protection regulation, data discovery, breach response, compliance, data governance, personal data, european union, breach detection
    
Forcepoint
Published By: Forcepoint     Published Date: Jan 03, 2019
Get a firsthand account of how Forcepoint’s CIO, Meerah Rajavel prepared for the regulation including collaborating with all stakeholders to jointly determine how the regulation applied to each part of the business and implementing a path to compliance.
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gdpr, data protection, regulation, data protection regulation, general data protection regulation, data discovery, breach response, compliance, data governance, personal data, european union, breach detection
    
Forcepoint
Published By: Forcepoint     Published Date: Jan 07, 2019
Security spending is expected to reach $120 billion by 2021, yet the amount of data loss events seems to be increasing. Legacy DLP solutions, which rely on traditional threat blocking policies, have been unable to evolve to address these threats. Watch this webcast to understand how taking a Risk-Adaptive approach enables security to fluctuate based on the threat environment.
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data protection, data loss prevention, data leak prevention, data security, risk-adaptive, critical data, intellectual property protection, cybersecurity, cyber security, analytics, behavior analytics, dlp, data centric security
    
Forcepoint
Published By: Forcepoint     Published Date: Jan 07, 2019
The EU General Data Protection Regulation (GDPR) is now in effect, requiring global organizations to significantly address how they process and protect the personal data of EU citizens. Confused about the requirements and what next steps to take? Read our GDPR eBook to learn about the regulation and its key requirements.
Tags : 
gdpr, data protection, regulation, data protection regulation, general data protection regulation, data discovery, breach response, compliance, data governance, personal data, european union, breach detection
    
Forcepoint
Published By: Forcepoint     Published Date: Jan 07, 2019
Get a firsthand account of how Forcepoint’s CIO, Meerah Rajavel prepared for the regulation including collaborating with all stakeholders to jointly determine how the regulation applied to each part of the business and implementing a path to compliance.
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gdpr, data protection, regulation, data protection regulation, general data protection regulation, data discovery, breach response, compliance, data governance, personal data, european union, breach detection
    
Forcepoint
Published By: Forcepoint     Published Date: Jan 07, 2019
Security spending is expected to reach $120 billion by 2021, yet the amount of data loss events seems to be increasing. Legacy DLP solutions, which rely on traditional threat blocking policies, have been unable to evolve to address these threats. Watch this webcast to understand how taking a Risk-Adaptive approach enables security to fluctuate based on the threat environment.
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data protection, data loss prevention, data leak prevention, data security, risk-adaptive, critical data, intellectual property protection, cybersecurity, cyber security, analytics, behavior analytics, dlp, data centric security
    
Forcepoint
Published By: Pure Storage     Published Date: Dec 05, 2018
"Although interest in machine learning has reached a high point, lofty expectations often scuttle projects before they get very far. How can machine learning—especially deep neural networks—make a real difference in your organization? This hands-on guide not only provides the most practical information available on the subject, but also helps you get started building efficient deep learning networks. Dive into machine learning concepts in general, as well as deep learning in particular Understand how deep networks evolved from neural network fundamentals Explore the major deep network architectures, including Convolutional and Recurrent Learn how to map specific deep networks to the right problem Walk through the fundamentals of tuning general neural networks and specific deep network architectures"
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Pure Storage
Published By: BMC ASEAN     Published Date: Dec 18, 2018
Today’s IT environments are so dynamic and complex that traditional manual administration makes it virtually impossible to keep pace with changing business opportunities and challenges, such as scaling to support new applications and users. Manual administration is not just unsustainable—it’s dangerous. Delays in responding to security threats and compliance issues can have devastating effects: • Security breaches • Failed audits • Financial losses • Loss of customers and reputation • Other serious business consequences To sustain a high level of security and compliance, IT teams must implement a comprehensive, aggressive automation strategy that establishes and tracks key performance indicators. Automation helps to optimize resources, increase efficiencies, lower costs and improve quality of service. This white paper describes principles and best practices for implementing automation as a strategic asset in the ongoing effort to achieve security and compliance excellence in a dynamic
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BMC ASEAN
Published By: BMC ASEAN     Published Date: Jan 02, 2019
Bring security and operations together to protect your organization! Collaborative workflow processes that eliminate friction between security and operations teams sharply lower the risk of data breaches and operational downtime. Enterprises can advance their business agenda by minimizing communications breakdowns that leave the organization vulnerable to cyberattacks. This book shows you how!
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BMC ASEAN
Published By: CrowdStrike     Published Date: Nov 28, 2018
Finding out your organization has been breached can be devastating news — knowing how to deal with an intruder that’s broken through your cyber defenses can be even more challenging. This white paper, “You’ve Been Breached — Now What? How to Respond to a Worst-Case Scenario,” offers practical steps IT and security professionals should take after a cyberattack occurs. You’ll receive guidance for both short-term and long-term strategies to help minimize damage, protect sensitive assets and preserve forensic evidence that can help during the investigation and remediation process. This paper also includes recommendations for strengthening your organization’s defenses against a future breach. They are based on decades of experience from CrowdStrike® incident responders who work on the front lines fighting cyberthreat actors every day. Download this White Paper to learn: How to collect and preserve data after a breach so that critical forensic information can be retrieved What sort of int
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CrowdStrike
Published By: CrowdStrike     Published Date: Nov 28, 2018
Learn how cyber threat intelligence (CTI) helps you bolster defenses, hunt down adversaries, investigate incidents and make better security decisions. While once considered a “nice to have”, Cyber Threat Intelligence (CTI) is now widely considered an essential weapon against breaches. A recent study by Enterprise Strategy Group (ESG) found that 72 percent of organizations plan to increase CTI spending — further validation of its important role in your security strategy. Yet, because threat intelligence comes in many shapes and forms, it is often misunderstood. This white paper, “Threat Intelligence: Cybersecurity’s Best Kept Secret,” offers in-depth coverage of CTI, including the different categories of threat intelligence and use cases that demonstrate CTI’s effectiveness in thwarting today’s most dangerous and sophisticated attackers. You’ll also learn how the right CTI can empower better security and executive decisions, while dramatically improving your organization's security post
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CrowdStrike
Published By: CrowdStrike     Published Date: Nov 28, 2018
Learn how fileless techniques work and why they present such a complex challenge. The arms race between cybersecurity vendors and determined adversaries has never been more heated. As soon as a new security tool is released, threat actors strive to develop a way around it. One advanced threat technique that is experiencing success is the use of fileless attacks, where no executable file is written to disk. The 2017 Verizon Data Breach Investigations Report found that 51 percent of cyberattacks are malware-free, so there’s no indication that these attacks will be subsiding anytime soon. Read this white paper to get the important information you need to successfully defend your company against stealthy fileless attacks. Download this white paper to learn: • The detailed anatomy of a fileless intrusion, including the initial compromise, gaining command and control, escalating privileges and establishing persistence • How fileless attacks exploit trusted systems — the types of processe
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CrowdStrike
Published By: CrowdStrike     Published Date: Nov 28, 2018
Guidance for taking any organization to the highest level of endpoint protection regardless of internal resources Organizations today have a wealth of security tools available to them but many struggle to take full advantage of the technology they have. Too often, this results in a damaging breach that could have been avoided if their solutions had been configured and updated properly or if detections had been noticed and acted on. How well your organization is doing at fully implementing its security solutions, particularly endpoint protection technology, is a reflection of your cybersecurity maturity. This white paper, “CrowdStrike Falcon Complete: How to Achieve Instant Cybersecurity Maturity for Organizations of all Sizes,” explores the challenges organizations face in getting the most out of a security solution. It also offers insights on how CrowdStrike Falcon Complete can raise you to the highest level of endpoint protection with speed and efficiency, regardless of your size an
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CrowdStrike
Published By: CrowdStrike     Published Date: Nov 28, 2018
As damaging breaches continue to occur, more organizations are considering endpoint detection and response (EDR) solutions to address the incidents that aren't being handled adequately by their existing defenses. However, EDR solutions come in a wide variety of implementations and can vary significantly in scope and efficacy — choosing the best solution can be challenging. This white paper, “Endpoint Detection and Response: Automatic Protection Against Advanced Threats,” explains the importance of EDR, and describes how various approaches to EDR differ, providing guidance that can help you choose the product that's right for your organization. Read this white paper to learn: • What makes EDR such a valuable addition to an organization's security arsenal and why finding the right approach is critical • How the “EDR maturity model” can help you accurately evaluate vendor claims and choose the solution that best fits your organization’s needs • How the CrowdStrike® EDR solution empowers
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CrowdStrike
Published By: StrongMail     Published Date: Jul 31, 2009
The rise of social media is intrinsically connected to email, which was itself the first social network. Email marketers must leverage this complementary channel to expand their reach beyond the email list, realizing the power of viral marketing in the social web.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking, twitter, youtube, rich media, email marketing services/software
    
StrongMail
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