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Published By: Oracle     Published Date: Feb 28, 2018
So, while the advertising industry is in the midst of profound change, it’s hard to be certain about the form that it will take in future. There’s good reason to be optimistic, rather than pessimistic. Firstly, as we saw earlier, the proliferation of digital platforms means that there are now more canvases for creativity than ever before. And secondly, recent discoveries in psychology and behavioural science have highlighted how human decision making – in any context – is often unconscious or non-rational. As a result, the range of problems where creative communication can offer a solution is wider than ever previously realised.
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Oracle
Published By: CA Technologies     Published Date: Aug 22, 2017
In his 1966 book “The Psychology of Science,” American psychologist Abraham Maslow tackled the idea that those in the field of psychology needed to approach treatment from multiple perspectives, to take on new ideas, and not just continue using the same theories and techniques created by Freud and his followers so many years ago. Acknowledging that changing your point of view can be difficult, Maslow wrote “[I]t is tempting, if the only tool you have is a hammer, to treat everything like a nail.” We have all had this experience. We get so used to the way things have been done in the past, we sometimes don’t question the reasons for doing them.
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CA Technologies
Published By: CA Technologies     Published Date: Aug 24, 2017
Dans son ouvrage intitulé « The Psychology of Science » publié en 1966, le psychologue américain Abraham Maslow s’est penché sur l’idée selon laquelle la psychologie devait être abordée sous plusieurs angles, faire place à des idées nouvelles et ne pas se limiter aux techniques et théories développées il y a bien longtemps par Freud et ses disciples. Conscient du fait qu’il n’est pas simple de changer de point de vue, Maslow a écrit : « [...]il est tentant, si le seul outil que vous avez est un marteau, de traiter tout problème comme si c’était un clou. » Nous avons tous vécu cette expérience. Nous nous habituons tellement à la manière dont les choses se font que nous ne remettons pas souvent en cause les raisons pour lesquelles nous les faisons.
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CA Technologies
Published By: Vectra Networks     Published Date: Aug 03, 2015
Organizations invest heavily to block advanced attacks, on both endpoints and networks. Despite all this investment, devices continue to be compromised in increasing numbers and high-profile breaches continue unabated. Something doesn’t add up. It comes down to psychology: security practitioners want to believe the latest shiny widget for preventing compromise will finally work and stop the pain.
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data, security, threats, protection, advanced threat, ips, ids, firewall, antivirus
    
Vectra Networks
Published By: MeQuilibrium     Published Date: Jul 25, 2018
Resilience is more than just mindfulness and positivity. It is a set of skills that can be learned, and it helps people adapt and thrive in the midst of change. With meQuilibrium, you can equip each of your employees with the tools to master the skills to overcome any obstacle, increase agility, and gain adaptive capacity, while reducing stress, burnout, and absenteeism. meQ Engage is the engagement and performance solution that harnesses behavioral psychology and neuroscience to create personalized training at scale—at both the individual and team, and enterprise level—transforming your organization.
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MeQuilibrium
Published By: CA Technologies EMEA     Published Date: May 23, 2018
In his 1966 book “The Psychology of Science,” American psychologist Abraham Maslow tackled the idea that those in the field of psychology needed to approach treatment from multiple perspectives, to take on new ideas, and not just continue using the same theories and techniques created by Freud and his followers so many years ago. It may seem curious to refer to psychology in a work on REST and API Design, but it works to illustrate two distinctive points: (1) that all design decisions, regardless of whether they pertain to software or architecture, should be made within the context of functional, behavioral, and social requirements—not random trends; (2) when you only know how to do one thing well, everything tends to look identical. To get started, let’s take a look at REST in some detail by downloading this whitepaper today.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: May 24, 2018
En su libro publicado en 1966, “The Psychology of Science”, el psicólogo norteamericano Abraham Maslow abordó la idea de que los profesionales de la psicología necesitaban acometer sus métodos de tratamiento desde diferentes perspectivas para poder contar con ideas nuevas y no simplemente seguir usando las mismas teorías y técnicas creadas por Freud y sus seguidores tantos años atrás. Consciente de la posible dificultad de cambiar de punto de vista, Maslow escribió: “Si la única herramienta de la que se dispone es un martillo, es tentador abordarlo todo como si de un clavo se tratara”. Todos nosotros hemos vivido esta experiencia. Nos acostumbramos tanto a la manera en la que se han ido haciendo las cosas que a veces no nos cuestionamos las razones para seguir haciéndolo así.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: May 24, 2018
Dans son ouvrage intitulé « The Psychology of Science » publié en 1966, le psychologue américain Abraham Maslow s’est penché sur l’idée selon laquelle la psychologie devait être abordée sous plusieurs angles, faire place à des idées nouvelles et ne pas se limiter aux techniques et théories développées il y a bien longtemps par Freud et ses disciples. Conscient du fait qu’il n’est pas simple de changer de point de vue, Maslow a écrit : « [...]il est tentant, si le seul outil que vous avez est un marteau, de traiter tout problème comme si c’était un clou. » Nous avons tous vécu cette expérience. Nous nous habituons tellement à la manière dont les choses se font que nous ne remettons pas souvent en cause les raisons pour lesquelles nous les faisons.
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CA Technologies EMEA
Published By: IBM US Smarter Buildings     Published Date: Jan 10, 2012
While a business case is all about the numbers, knowing how and when to push the proposal through the approval process requires an understanding of the psychology behind how proposals are selected and funded. Learn the tools and strategies to develop a business case and gain approval.
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ibm, smarter buildings, iwm, business, approval process, softwar
    
IBM US Smarter Buildings
Published By: IBM - Tririga     Published Date: Dec 21, 2011
While a business case is all about the numbers, knowing how and when to push the proposal through the approval process requires an understanding of the psychology behind how proposals are selected and funded. Learn the tools and strategies to develop a business case and gain approval.
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ibm, software, business, iwms, workplace management, finance
    
IBM - Tririga
Published By: The Relational Capital Group     Published Date: Nov 17, 2011
Groundbreaking research in customer behavior has revealed that the way humans respond to brands is simply an extension of the way they instinctively perceive, judge and behave towards one another. That insight could revolutionize your brand strategy.
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brand, loyalty, customer, crm, retention, research, warmth, competence, relationship, purchase intent, fiske, princeton, tylenol, relational capital group, consumer behavior, psychology, product recalls, malone, kervyn, social media
    
The Relational Capital Group
Published By: CDW Symantec     Published Date: Aug 02, 2012
Read the results of Symantec's research on the psychology behind intellectual property theft by corporate insiders. This report addresses the organizational anxiety surrounding potential theft of critical data by employees and describes what is known about the people and conditions that contribute.
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indicators, intellectual, property, theft, symantec, psychology, research, corporate, insiders, anxiety, theft, stealing, steal, data, employees, protection, secure, conditions
    
CDW Symantec
Published By: IBM     Published Date: Apr 24, 2012
While a business case is all about the numbers, knowing how and when to push the proposal through the approval process requires an understanding of the psychology behind how proposals are selected and funded. Learn the tools and strategies to develop a business case and gain approval.
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ibm, workplace management, integrated workplace, iwms software, business software
    
IBM
Published By: Badgeville     Published Date: Feb 13, 2014
Game applications in business result in both long and short-term success. Short-term effects will occur quickly, while proper implementation and use of game psychology will enable business leaders to maintain this success in the long-term. Gain valuable insights into both long and short-term gamification success from these industry visionaries, and learn how to harness the power of games to fundamentally change the nature of work.
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gamfiication, gamify, engagement, bunchball, gigya, big door, loyalty, productivity, learning, salesforce, sales, crm, oracle, sharepoint, support, service, compliance, adoption, game, crm solutions/software
    
Badgeville
Published By: ReadyTalk     Published Date: Jul 07, 2016
Let’s face it, employees in Information Technology have a tough job. You’re the technical experts, responsible for hardware and software as well as business processes and sometimes project management. You’re also charged with being experts in communications, sales, marketing, psychology, counseling, and more just to get your company to adopt new ways of doing things or new technology. This is especially true when trying to deliver everything on time and on budget.
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best practices, business optimization, business management, productivity, information technology, communication
    
ReadyTalk
Published By: Switch Video     Published Date: Jun 05, 2013
In 60 Seconds you will learn why an explainer video is the most effective way to communicate your business or organization's message and the cognitive psychology behind their success. We discuss how to simplify your company’s story, so people know what you do; how to use dual coding theory, so people relate to and remember your story; and how to better connect with your audience, so more people buy your product or service.
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video marketing, video storytelling, online video, online video marketing
    
Switch Video
Published By: Clicktale     Published Date: Sep 26, 2016
In this first paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can leverage personality type to reach visitors more effectively, raise conversions, and keep customers coming back. Learn how you can harness buyer personality insights to grow your online business.
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clicktale, psychology, customer experience, customer reach, conversions, customer retention, website development, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing, sales
    
Clicktale
Published By: Clicktale     Published Date: Sep 26, 2016
In this second paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can put inherent differences between the cognitive styles of men versus women to work for online businesses like yours.
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clicktale, psychology, customer experience, cognitive styles, gender differences, online business, website development, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing, sales
    
Clicktale
Published By: Clicktale     Published Date: Sep 26, 2016
In this third paper of the Clicktale Psychology and Customer Experience Series, we examine how retailers can identify intentionality of shopper behavior and differentiate between goal-oriented buyers and casual browsers. Learn how to increase conversions by building diverse purchase paths for your diverse visitors.
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clicktale, psychology, customer experience, shopper behavior, conversions, purchase paths, website development, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing, sales
    
Clicktale
Published By: Clicktale     Published Date: Sep 26, 2016
In the fourth paper of the Clicktale Psychology and Customer Experience Series, we delve into the rational and emotional processes that impact shopper intent. We show how emotion-based learning can yield business results and provide concrete tips to help you identify emotional processes and respond to them most effectively.
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clicktale, psychology, customer experience, emotion-based learning, shopper intent, business results, website development, emerging marketing, internet marketing, crm & customer care, marketing research, e-commerce, traditional marketing, sales
    
Clicktale
Published By: Microsoft Office 365     Published Date: Sep 26, 2017
When was the last time you went more than a few hours into your workday without interacting with someone at your company? If you’re like the majority of the workforce, limited interactions are a rarity and collaboration is ongoing.
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Microsoft Office 365
Published By: IBM     Published Date: Oct 24, 2013
While a business case is all about the numbers, knowing how and when to push the proposal through the approval process requires an understanding of the psychology behind how proposals are selected and funded. Learn the tools and strategies to develop a business case and gain approval within your company.
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business case, best practices, success tactics, leadership, persuasion, decision making, selling, sales
    
IBM
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