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Published By: Oracle Marketing Cloud     Published Date: Oct 11, 2017
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua. Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
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Oracle Marketing Cloud
Published By: Oracle OMC     Published Date: Nov 30, 2017
Demandbase and Oracle Eloqua introduce the next generation of B2B marketing by delivering Account-Based Marketing(ABM) directly into your MAS. Download this whitepaper now to learn more!
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Oracle OMC
Published By: Oracle     Published Date: Nov 21, 2013
Lead scoring is an objective ranking of one sales lead against another. This not only helps align the right follow-up to the corresponding inquiry, it also helps marketing and sales professionals identify where each prospect is in the buying process.
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grande guide, lead scoring, lead generation, management, big data, marketing, digital marketing, oracle, eloqua, marketing software, web analytics, crm & customer care, business intelligence, data management/analytics, lead generation & automation, sales
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged. Lead nurturing is the process of cultivating leads that are not yet ready to buy. Successful lead nurturing anticipates buyer needs, and keeps prospects engaged.
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grande guide, lead nurturing, nurturing, lead generation, management, big data, marketing, digital marketing, oracle, eloqua, content management systems, crm & customer care, business intelligence, sales
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
If you've neglected the advantages of marketing automation software because you think implementation will be complex, read this.
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zenithoptimedia, oracle, eloqua, software implementation, marketing automation, aligning sales and marketing processes, system integration, crm system, lead management, communication issues, automation software, data quality, intelligent integration, employee training, lead generation & automation
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, internet marketing, crm & customer care, business intelligence, data management/analytics, lead generation & automation
    
Oracle
Published By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
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zenithoptimedia, oracle, eloqua, rules on content, content marketing, grande guide, customer aquisition, lead generation, budget spent on content marketing, business development, conforming new ways, nurturing leads, content marketing fundamentals, identify audience, no spam, useful content, content management systems, customer experience/engagement, business intelligence, search engine optimization (seo)
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, internet marketing, crm solutions/software, customer experience/engagement, sales
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing Automation Simplified Guide offers an introduction to the 5 Tenets of Modern Marketing, and breaks down the tips marketers need to automate and optimize: -Data and targeting -Email marketing -Lead nurturing -Lead scoring -Content marketing -Sales enablement
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marketing automation, crm, customer relationship management, big data, marketing, digital marketing, targeting, segmentation, lead routing, lead management, email marketing, lead scoring, database marketing, oracle, eloqua, internet marketing, crm solutions/software, customer experience/engagement
    
Oracle
Published By: Eloqua     Published Date: Aug 02, 2013
Turn tire kickers into customers (and other lead nurturing cliches that actually work).
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lead nurturing, oracle eloqua, lead, nurturing, customer experience/engagement, business intelligence, market research, lead generation & automation
    
Eloqua
Published By: Eloqua     Published Date: Sep 11, 2013
Turn tire kickers into customers (and other lead nurturing cliché’s that actually work.
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oracle, lead nurturing, oracle eloqua, emerging marketing, list management
    
Eloqua
Published By: Eloqua     Published Date: Sep 11, 2013
Lead scoring. It’s not voodoo marketing anymore
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oracle, oracle eloqua, lead scoring, grande guide to lead scoring, accurate lead scoring, search marketing, emerging marketing, internet marketing
    
Eloqua
Published By: Eloqua     Published Date: Nov 20, 2013
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions.
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oracle, eloqua, marketing automation simplified, email marketing, demand generation, emerging marketing, marketing research, traditional marketing, sales
    
Eloqua
Published By: Eloqua     Published Date: Dec 17, 2013
Nine Steps for Managing Change: Best Practices for Financial Services and Insurance Organizations.
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oracle, managing change, best practice, insurance, oracle eloqua, marketing cloud service, emerging marketing, business intelligence, market research
    
Eloqua
Published By: Eloqua     Published Date: Dec 18, 2013
Defining the Modern Marketer: From Real to Ideal
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oracle, eloqua, marketing, modern marketer, btob, research services, emerging marketing, marketing research, e-commerce
    
Eloqua
Published By: Eloqua     Published Date: Dec 18, 2013
How do you engage with your audience when they are otherwise engaged?
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, crm & customer care, marketing research, e-commerce, traditional marketing
    
Eloqua
Published By: Eloqua     Published Date: Dec 18, 2013
It’s not a secret: Your prospects are learning about your products without your help. Download: “Are you Taking Advantage of the Hidden Sales Cycle?” to find out more.
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oracle, oracle eloqua, sales cycle, hidden sales cycle, email marketing, social media marketing
    
Eloqua
Published By: Eloqua     Published Date: Dec 18, 2013
Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
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oracle, lead delivery, buying behavior, oracle eloqua, marketing, buying patterns, b2b transactions, search marketing, email marketing, social media
    
Eloqua
Published By: Eloqua     Published Date: Apr 07, 2014
A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement.
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oracle, oracle eloqua, lead scoring, marketing, sales, buying process, targeting, lead scoring, nurturing, emerging marketing, internet marketing
    
Eloqua
Published By: Eloqua     Published Date: Apr 07, 2014
Modern enterprise businesses need the right IT tools to engage customers online and keep them engaged until they buy. In short, they need marketing automation software.
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, marketing automation, emerging marketing, internet marketing, marketing research
    
Eloqua
Published By: Eloqua     Published Date: Apr 07, 2014
If you’ve neglected the advantages of marketing automation software because you think implementation will be complex, read this.
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, emerging marketing, marketing research
    
Eloqua
Published By: Eloqua     Published Date: Apr 07, 2014
You know that marketing automation is the greatest thing since sliced bread. After all, what else can help your marketers?
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oracle, oracle eloqua, modern marketing, multi-channel engagement, how-to guide, revenue performance management, emerging marketing, marketing research, sales
    
Eloqua
Published By: Oracle     Published Date: Dec 11, 2014
There are so many social options for businesses these days it can be overwhelming. This guide gives you some helpful tips on choosing what communities – from online forums and content hosting sites to brand communities and Q&A sites – are right for your business goals. How do you plan for participation? How do you ensure the highest value is delivered. And do you need a designated community manager? Find out.
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oracle, eloqua, creative kickstarter, q&a, monitoring
    
Oracle
Published By: Oracle     Published Date: Dec 11, 2014
"Tips and tricks from the experts: How to ensure a smooth marketing automation software implementation. This guide will give you the top seven steps you must take before implementing any marketing automation software solution. From team formation and alignment to system integration and training, this is a must read for the concerned project manager or IT professional. Read: “Managing a Smooth Marketing Automation Software Implementation”"
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oracle, eloqua, marketing automation, crm, intelligent integration, data quality
    
Oracle
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