Optimizely helps companies better understand and serve their customers. Every touchpoint with a customer is an opportunity to win that customer’s heart, make them great, and make them better. By experimenting everywhere, businesses have a powerful strategy for reorienting towards their customer as the true north, striving to iterate quickly, make improvements, and deliver customer experiences that are delightful and fuel growth. Optimizely enables you to experiment everywhere—both across the organization and across every interaction you have with a customer. In a company that experiments everywhere, everyone from Marketing to Product Management, Design, Engineering, and the C-Suite can inform their decisions with experiments that engage customers for their reactions.

Challenge Organizations undergoing digital transformations are dealing with amplified concerns around risk and security, which isn’t surprising. Digital transformation initiatives inevitably result in more points of access to enterprise infrastructure that are outside of existing controls, accessible by a greater number and more diverse set of identities, and proliferated across a distributed and dynamic infrastructure. Opportunity Knowing your privileged users is knowing your risk. Privileged access management tools themselves must be able to support automation in the authorization process and enable scalability through support for both dynamic operations and ephemeral infrastructure. Benefits Better pinpointing attacks exploiting credential theft isn’t simply a question of accumulating more data but involves incorporating better data about privileged user behaviour, which can identify significant changes that represent real risk.

When refreshing legacy servers, Brodart took the opportunity to migrate to a virtualization environment. Dell ™ vStart virtualization-ready infrastructure helps the company improve performance, simplify management, and reduce risk.

Replacing an aging desktop fleet is an important investment in your business. Faster and more reliable systems that offer the latest technology provide your employees an opportunity to be more productive with less waiting while they work. New desktops also benefit your IT staff, with significantly lower power costs and support for out-of-band management to reduce costly desk side visits.

How are you balancing strong security and the customer experience? The European Union’s General Data Protection Regulation (GDPR) requirement is an opportunity to properly balance privacy and the user experience. Those who embrace it will distinguish themselves as a trustworthy and respectful custodian of their users’ data. Personal data plays an increasingly important part in providing the kind of appealing experience that brings users back time and time again. But, there’s a balance to be struck. Strong security is the best tool available for navigating the dichotomy between an appealing user experience and the risk posed by data breach; it allows the collection and management of personal data in line with the user’s expectations, and without jeopardizing the trust that is so important between them and you.

Hotels and resorts with function space may well have an opportunity to boost their overall property revenue, given the escalating demand for function space and the fact that many of them have already maximized the value of their guest rooms through sophisticated revenue management capabilities. Success generally starts with a next-generation technology solution that can empower sales and catering personnel. Success also requires having in place the right organizational resources, business processes and performance metrics.

This programme presents an outstanding management development opportunity for senior leaders. It offers the maximum personal and business benefit from a minimum investment of time at a management school renowned for its practical approach.

Project management relies primarily on past performance to predict future results, however many companies still lack forward-looking capabilities to predict project outcomes and ensure success. Enhancing project management with PLM analytics offers the opportunity to switch from task-based activities to performance-driven ones to improve success rates. Use PLM Analytics to: • Gain actionable insight and valuable intelligence • Dramatically boost business value and improve project management performance • Reduce error-prone behavior like manual data collection • Leverage big-data capabilities and project intelligence Learn how to extend the value of your PLM investment and improve business performance for your company.

Big data analytics offer organizations an unprecedented opportunity to derive new business insights and drive smarter decisions. The outcome of any big data analytics project, however, is only as good as the quality of the data being used. Although organizations may have their structured data under fairly good control, this is often not the case with the unstructured content that accounts for the vast majority of enterprise information. Good information governance is essential to the success of big data analytics projects. Good information governance also pays big dividends by reducing the costs and risks associated with the management of unstructured information. This paper explores the link between good information governance and the outcomes of big data analytics projects and takes a look at IBM's StoredIQ solution.

In areas such as sales force automation and customer relationship management, cloud-based computing services have become the norm—and substantially improved the economics, capabilities, and effciencies customers have realized. Today, organizations can enjoy similarly substantial benefits by migrating their IT service management functions to a Software-as-a-Service model. This paper shows how CA Cloud Service Management enables organizations to make the most of this opportunity by providing a service management solution with a breakthrough in time.

Learn from today's sales leaders who have benefited from building a sales strategy based on a position of deep customer knowledge.

Few network and IT managers look forward to migrating critical systems and solutions from one vendor to another, but it is often an essential step forward when evolving operational requirements are considered. When migration is viewed as an opportunity, the new benefits and broad range of quantifiable advantages realized can make switching vendors the optimal solution. Read this Tech Target whitepaper to learn more and see why now is the best time to migrate from MobileIron to VMware Workspace ONE, powered by VMware AirWatch unified endpoint management (UEM) technology.

Virtualization presents a tremendous opportunity for IT organizations. Yet deployment involves major process and management complexities. This white paper outlines best-practice methodologies that help you tackle challenges brought on by virtualization. We also suggest key questions to ask when evaluating a consolidated management solution.

Download the 2013 Gartner Magic Quadrant Report and find out what Gartner analysts have to say about Salesforce.

If you want to solve for the enterprise sales problem, there are three parts to the equation you need to revisit: • How you manage your deals from the moment they enter pipeline • How you inspect your pipeline • How you forecast In short, the single largest opportunity for sales organizations to transform their effectiveness lies in how they execute the critical OTC process.

The key to successful sales forecasting starts with pipeline measurement — consistent tracking in each stage of the sales cycle will bring consistent results. Careful focus on ?ve areas will strengthen the sales forecast process to drive better capacity planning, smoother operations, and most importantly, more revenue! The five metrics for every sales leader: Accuracy Variance Pipeline Coverage & Mix Compliance & Commitments Linearity Download now to learn more!

Part art, part science, sales forecasting can be daunting for new and experienced sales leaders alike. Your sales forecast is required for successful company planning, and when it goes wrong, the dominoes begin to fall: your executives, investors, and even the public may question your credibility. Download now to find out!

In today's rapidly changing business environment, it's important to be ready to respond to every risk or opportunity. In this white paper, you'll learn how to determine risks, calculate impact, evaluate your current structure’s response and test overall resilience. Then you'll see how IBM can help you combine several risk management strategies into a single integrated one, so you’re better able to respond to the threat of disaster and stay ahead of the competition.

Find out how you can convert your pains into profit. Learn how Microsoft Customer Relationship Management (CRM) can help you develop profitable customer relationships. Microsoft CRM uses lead and opportunity management, incident management and a searchable knowledgebase. CRM also makes use of reporting tools for accurate forecasting, measurement of business activity, and employee performance.

There's a lot of opportunity for companies to drive better business results by improving their customer experience management efforts. How? By charting a course toward Experience-Based Differentiation (EBD).

Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.

Innovation in business mobility is adding up to opportunity for the enterprise— opportunity to accelerate employee productivity, increase collaboration, and streamline business processes through mobile applications. At the same time, IT organizations are keen to control costs and maintain safeguards around their corporate information. With the goal of striking a balance between opportunity and control, increasing numbers of IT decision makers are adopting enterprise mobility management (EMM) solutions. But how do you know your organization is poised to make the move to EMM, or if you should be leveraging more from an existing EMM solution? Here are five cues to consider that the time is right to adopt EMM for your organization.

Download a complimentary copy of the "Time for a CRM tune-up?" e-book, which includes interactive checklists to help you identify opportunities and areas of improvement in your CRM.

This whitepaper chronicles Boston Mutual Life Insurance Company, the first sales organization to embark on CRM 3.0, bypassing CRM 2.0, representing a paradigm shift in strategy, people, and technology management. We outline how this bridged approach was achieved and how your organization can do the same.

This whitepaper discusses the key reasons why traditional CRMs have failed to see 'voluntary' adoption by sales teams and the details of the Sales production System approach that removes this adoption hurdle.