Skip to content
 

mix modeling

Results 1 - 7 of 7Sort Results By: Published Date | Title | Company Name
Published By: WNS     Published Date: Jun 21, 2017
E-commerce which till a few years back was of peripheral significance to the CPG industry is now one of the biggest drivers of change and innovation in the sector. The numbers representing growth are quite staggering with McKinsey1 believing that the online space will account for anywhere from 10 to 30 percent of total industry sales growth in the next five years. This equates to a market opportunity of USD 15 Billion to USD 50 Billion. Given how digital is impacting every part of the CPG value chain, companies need to be awake to the emerging trends as they can potentially have a make or break effect. This article discusses key trends that will define the CPG space in days to come.
Tags : 
ecommerce, cpg companies, personalization, market mix modeling, digital media, integrated it infrastructure, predictive demand, agile supply chain
    
WNS
Published By: iKnowtion     Published Date: Nov 09, 2011
A strong, multi-media advertising plan worked until sales started to decline. Using marketing mix modeling iKnowtion, helped this company understand the changing effectiveness of various media, and the impact these trends had on the customers acquired.
Tags : 
crm strategies, media effectiveness, strategy, development, mix modeling, consumer goods, marketing analytics, multi-media, iknowtion, business intelligence, market research, mobile marketing, online video marketing, social media marketing, sales
    
iKnowtion
Published By: White Horse     Published Date: Oct 07, 2009
One of the biggest dilemmas for marketers today is how to evolve their marketing mix without breaking the bank on testing or sacrificing the predictable results of their established programs. In this Webinar, White Horse provides an overview of cross-channel modeling methods, weighing the pros and cons of each, and presents new tactics for sharpening marketing channel allocation for stronger, more measureable results.
Tags : 
integrated marketing, cross-channel marketing, digital marketing, digital advertising, marketing strategy, media mix, media planning, interactive marketing, interactive/pr agencies
    
White Horse
Published By: ClearSaleing     Published Date: Aug 27, 2010
Read this report to learn how you can benefit from implementing better advertising analytics for your company.
Tags : 
forrester, consulting, conversion rates, tei, advertising analytics, marketing analytics, conversions, attribution, campaigns, channels, advertising, marketing, profit, roi, tracking software, attribution management, paid search, display, shopping engine, seo
    
ClearSaleing
Published By: Mentor Graphics     Published Date: Apr 03, 2009
A powerful signal integrity analysis tool must be flexibility, easy to use and integrated into an existing EDA framework and design flow. In addition, it is important for the tool to be accurate enough. This report reviews a validation study for the Mentor Graphics HyperLynx 8.0 PI tool to establish confidence in using it for power integrity analysis.
Tags : 
mentor graphics, pdn simulation, eda framework, mentor hyperlynx 8.0 pi, integrity analysis, virtual prototypes, esr, capacitor, power distribution network, vrm, voltage regulator module, signal, smas, analog models, backward crosstalk, capacitive crosstalk, controlling crosstalk, correct emc problems, correct emi problems, cross talk
    
Mentor Graphics
Published By: Mentor Graphics     Published Date: Apr 03, 2009
For advanced signaling over high-loss channels, designs today are using equalization and several new measurement methods to evaluate the performance of the link. Both simulation and measurement tools support equalization and the new measurement methods, but correlation of results throughout the design flow is unclear. In this paper a high performance equalizing serial data link is measured and the performance is compared to that predicted by simulation. Then, the differences between simulation and measurements are discussed as well as methods to correlate the two.
Tags : 
mentor graphics, equalized serial data links, design flow, high loss channels, tektronix, pcb, bit error rate, ber, ieee, serdes, simulation, system configuration, mentor graphics hyperlynx, simplified symmetric trapezoidal input, duty cycle distortion, ber contours, electronics, analog models, backward crosstalk, capacitive crosstalk
    
Mentor Graphics
Published By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
Tags : 
polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics, online portal, business intelligence, seo, quality-to-marketing-management-system, qtmms, loyalty, sales, media effectiveness statistic, mes, consumer confidence index, cci, forecasting
    
Polaris Research, Inc
Search      

Find Research

Add Research

Get your company's research in the hands of targeted business professionals.