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Published By: Oracle Corporation     Published Date: May 11, 2012
Oracle Marketing Analytics helps you to develop closer, more valuable customer and prospect relationships and improve marketing effectiveness. Read this data sheet to learn about all of the key features and benefits of this dynamic solution.
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oracle, busines intelligence, business intelligence applications, bi applications, bi apps, 11g, cross-value, decision, analytics, functional, flow, manage, customers
    
Oracle Corporation
Published By: Polycom     Published Date: Jul 24, 2014
Consumers anoint—and abandon—providers with breathtaking speed, causing seismic shifts in the market. This new era of consumers is also increasingly difficult to define, no longer neatly fitting into traditional marketing segments. With the rise of emerging markets and micro-segments, manufacturing is confronting the challenge of mass customization. The question is not if or when but how: Customers are demanding variety, and manufacturing companies must deliver. What’s key to making this work? Big data visibility, flexible processes, and an agile ecosystem that can move swiftly to serve an increasingly fragmenting, but exceptionally demanding consumer base.
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polycom, digital, connectivity, manufacturing, marketing, customization
    
Polycom
Published By: Pluris     Published Date: May 05, 2015
Marketers need to do more with less. You need to maximize the value of every opportunity that presents itself. That is why Pluris offers the Integrated Marketing Solution, or IMSTM. Download this white paper today and learn about IMS’s complete end-to-end customer relationship marketing solution.
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pluris, integrated, marketing, life cycle, engagement, data, media, campaign, operational insights, emerging marketing, internet marketing, crm & customer care
    
Pluris
Published By: Uberflip     Published Date: Jan 20, 2016
The demands on today's marketers are changing. Marketers are now expected to show their value and clearly understand how their efforts are affecting a business' bottom line.
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uberflip, data, marketing, content, content marketing, emerging marketing, internet marketing, marketing research
    
Uberflip
Published By: Uberflip     Published Date: Jun 30, 2017
In this eBook, you will learn how implementing the right processes and tools to gather analytics, implement scoring, prove ROI, and create comprehensive reports on your content marketing efforts will provide the insight you need to make data-driven decisions. In turn, these decisions won’t just improve your content marketing performance, but will also allow you to meet your overarching business objectives.
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content insight, ebook, content marketing, analytics, roi
    
Uberflip
Published By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
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appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
    
AppNexus
Published By: Bizible     Published Date: Jun 09, 2017
How much is marketing contributing to revenue? Learn how to report intelligently to your CEO using marketing attribution.
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marketing attribution, revenue attribution, b2b attribution, marketing anaytics, full-funnel marketing, b2b marketing, multi-touch attribution, omni-channel attribution, omni-channel marketing, marketing data, salesforce attribution
    
Bizible
Published By: Bizible     Published Date: Jun 19, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
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pipeline marketing, full-funnel marketing, revenue marketing, b2b marketing, conversion tactics, growth marketing, growth hacking, demand generation, demand gen, lead gen, lead generation, marketing data
    
Bizible
Published By: UBM Technology     Published Date: Oct 19, 2017
The annual report studies the content consumption habits of technology professionals, identifying the range of content formats that inform IT buyers and measuring the actions that content inspires. Research was conducted in October 2016 by UBM; analysis and report provided by MarketingProfs. Final data is based on an online survey of 235 qualified IT and business respondents in North America from all sized companies.
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UBM Technology
Published By: EverString     Published Date: Jul 10, 2018
Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business. In this ebook we will take you through: - The foundation of Account-Based Marketing - Why ABM has become so popular - How to select your target accounts - How to build a data-backed ABM strategy - How to implement an ABM strategy
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EverString
Published By: Vertica     Published Date: Jan 19, 2010
Pink OTC Market Inc. is the third largest U.S. equity trading marketing place. Learn how Pink OTC built a highly available and highly reliable (no downtime in a year of production use) data warehouse using Vertica's Analytic DBMS that cost-effectively stores billions of records and scales easily by simply adding CPUs without incurring additional licensing fees.
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pink, adr, data warehousing, vertica, dbms, database, analytical applications
    
Vertica
Published By: Hacker Group, Inc.     Published Date: Jan 27, 2012
Finding your specific target has always been the real key to getting great results. Technology now allows marketers to create, maintain and learn from "big data" about their customers and prospects. This paper shows you how.
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database marketing, marketing ideas, marketing plan, marketing tools, integrated marketing, marketing strategy, marketing campaign, strategic marketing
    
Hacker Group, Inc.
Published By: HP     Published Date: Oct 02, 2009
Loraine Lawson spoke with David Loshin, president of the Washington, D.C.-based BI consultancy, Knowledge Integrity, and the author of Master Data Management, a book on MDM published by the MK/OMG Press, about how IT leaders separate out the marketing hype from what's really possible and pertinent about master data and managing it.
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hp storage, business applications, information management methods, data management tools, knowledge integrity
    
HP
Published By: IBM     Published Date: Dec 30, 2008
Corporate master data is a critical asset that must be increasingly managed within and beyond the enterprise, primarily to solve business problems in compliance, customer service, sales, and marketing. Such master data may be indentified, harmonized and integrated at multiple levels of the software stack to materialize a single customer view (or supplier, product, view etc.).
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ibm, enterprise master data management, corporate master data, data integration
    
IBM
Published By: IBM Software     Published Date: Jul 29, 2010
This study highlights best practices from 72 companies to identify how best in class organizations use data to achieve superior performance.
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ibm software, data driven marketing, best practice, performance, customer engagement, marketing measurement, data management, roi
    
IBM Software
Published By: IBM     Published Date: Nov 07, 2011
Truly understanding your customer means not just listening to what they tell you explicitly, but also interpreting their interactions and recognizing when something significant happens - or doesn't happen. SunTrust Bank has found that customers' transactional data can be a goldmine of information for use in targeted marketing efforts. Often marketers overlook this data because it's too voluminous to put into a customer database. Leveraging an event detection technology makes this data immediately actionable for you to start communicating with customers.
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interactive marketing, web analytics, webinars & web conferencing, business intelligence, market research, online video marketing
    
IBM
Published By: IBM Unica     Published Date: Sep 08, 2011
The survey found continued interest in many of the same issues, plus a more urgent need to turn data into action, increasing recognition of mobile's marketing power, and a desire for more integrated technology solutions.
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ibm, unica, marketing, data-into-action, contact management, technology infractructure, roi, interactive marketing, web analytics, mobile marketing, social media marketing, data management/analytics
    
IBM Unica
Published By: IBM Unica     Published Date: Sep 08, 2011
The proliferation of marketing channels, and the explosion of data, pose a wealth of challenges for marketers making crucial calls for 2011. The results of Unica's annual survey of marketers reveal 11 key trends in marketing for 2011.
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ibm, unica, marketing trends, annual survey, social media trends, cross-channel attribution, mobile application, social media, web analytics, webinars & web conferencing, customer experience/engagement, mobile marketing, social media marketing
    
IBM Unica
Published By: IBM Unica     Published Date: Sep 08, 2011
See what CI professionals are saying about their technology strategies and challenges: focusing on improving the customer experience, data and measurement challenges, plans for outsourcing online technologies, and current technology use and plans for future adoption.
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ibm, unica, marketing, forrester, customer intelligence, ci professionals, data, mobile, future adoption, marketing software, customer experience/engagement, business intelligence, mobile marketing, data management/analytics
    
IBM Unica
Published By: IBM Unica     Published Date: Sep 08, 2011
This SiriusDecisions vendor profile features Unica, which offers a marketing automation platform that includes online and offline campaign management, Website and content personalization, activity-based campaign triggers, lead management, and customer data and Web analytics.
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ibm, unica, siriusdecisions, vendor profile, field marketing, automation platforms, integrated enterprise, demand creation provider grid, interactive marketing, web analytics, business intelligence, market research, data management/analytics
    
IBM Unica
Published By: Tealium     Published Date: Mar 12, 2014
“The Rise of Data Activism: How Digital Data Distribution Platforms (D3P) Enable Marketers to Act on Their Data” discusses how marketers can solve the optimization gap and leverage new solutions to take action on their most actionable audience segments in real time.
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tealium, big data, data analytics, business analytics, information technology, data distribution, tag management systems, digital data distribution platform, d3p, marketing, data, data activism, data consolidation, digital marketing, business intelligence, market research
    
Tealium
Published By: Netezza IBM US     Published Date: Mar 27, 2012
Forrester's interviews with Epsilon, a multichannel marketing services provider, and subsequent financial analysis based on assumptions that Forrester used illustrate the potential ROI from the use of IBM Netezza appliances and concluded that IBM Netezza Data Warehouse Appliances provide competitive differentiation through faster analytics while reducing capital and operational costs.
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ibm, technology, netezza, data warehouse, analytics, roi, enterprise
    
Netezza IBM US
Published By: IBM     Published Date: Aug 08, 2012
Every day, people in your organization are struggling to make the right decisions - working with customers, partners, and each other - because they simply can't use all available data. There's too much of it for humans to internalize, understand, and apply in real time. That's why organizations that automate and optimize decisions informed by predictive analytics have a significant advantage over competitors. Read this IBM white paper and discover how decision management can help you effectively leverage your business data to support faster, more-accurate real-time decisions in virtually every area of your business. You can learn the following: the common types of business decisions and how decision management affects them; why most decisions today aren't based on any real business insight; benefits of decision management-what it is and how to adopt it; and the role of predictive analytics in effective decision management.
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ibm, technology, marketing, decision management, data, automation, optimization, business insight, predictive analytics
    
IBM
Published By: IBM     Published Date: Oct 24, 2012
Times are rough in the travel and hospitality industry. Customers are moving faster than ever. Whether traveling for leisure or business, they're empowered, knowledgeable and discriminating. Learn about driving revenue and loyalty for the consumer.
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marketing, ibm, smarter analytics, data, travel and hospitality, web analytics, crm & customer care, marketing research
    
IBM
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