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Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message, distractions, communications, conversions, expectations, profile, experiences, individual, brand advocates, interactions, technology, search marketing, email marketing, emerging marketing, social media, advertising agencies
    
Oracle
Published By: Adobe     Published Date: Apr 23, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI business
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Adobe
Published By: Comcast Business     Published Date: Feb 16, 2017
When you’re running your own business, you have to wear many hats. But it’s tough to be an expert in everything from strategy to day-to-day execution across multiple functions: finance, operations, sales and marketing, HR, and more. This comprehensive guide offers tips and advice from a wide range of experts across to help you build, run, and grow your business effectively.
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Comcast Business
Published By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
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contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing, internet marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
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contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing, internet marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Did you know that contextual marketing can more than double your email ROI? Find out how it works in our newest eBook. Get our tips and tactics on building emails that see real results.
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contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing, internet marketing, e-commerce
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
Tags : 
contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing, internet marketing
    
Movable Ink
Published By: Movable Ink     Published Date: Oct 04, 2016
Financial Times showcased user-generated content with a live social feed in their emails. Check out our new eBook here and learn how contextual marketing can benefit your company with our top tips and tactics.
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contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing, internet marketing
    
Movable Ink
Published By: Brainshark     Published Date: Dec 08, 2015
Download this exclusive whitepaper to see how the right sales enablement technology can make it easier for reps to find the best content for every selling situation.
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b2b content marketing, sales content, sales enablement, content strategies, sales and marketing alignment, content marketing tips, emerging marketing, internet marketing, crm & customer care, sales
    
Brainshark
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
From social selling to personalized sales messages, the tips on the following pages will help your sales reps prioritize the automation features that they’ll find the most useful. Understand the benefits for the different types of sales team members, including Business Development Reps (or cold-callers), Account Executives, and Sales Managers — then get ready to put what you’ve learned into practice!
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marketing automation, marketing team, sales team, b2b, lead nurture, lead qualification, social data, selling process, sales messages, crm & customer care, lead generation & automation, sales
    
Salesforce Pardot
Published By: Spredfast     Published Date: Aug 24, 2018
Looking for a general primer or quick tactical reference on social marketing? We wrote the 2018 version of the Social Media Pocket Guide for you. In engaging, easy-to-read chapters, the Pocket Guide provides a broad overview of social media’s evolution — including current themes like pay to play, digital integrations, social care, and more. We also break down the latest tips and tactics for the four most common social objectives and explore specific use cases like product launches, events, and capitalizing on real-time trends. Do you learn by example? This guide is packed with fresh strategy inspiration from 15 different global brands and media properties. Keep The Social Media Pocket Guide on hand as your quick and definitive reference on all things social strategy.
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social branding, social media branding, social media marketing courses, social media courses, social media management tools, social media monitoring, social media training, online marketing, social media manager, social media marketing companies, social media analytics, social media marketing, social media software, digital marketing, social media marketing tools, social media monitoring tools, social media agency
    
Spredfast
Published By: Gelato     Published Date: Jul 02, 2018
As digital as we are, paper will not go away. Few companies have optimized their print marketing like they have optimized their online marketing. The printing industry is a giant $800bn per year (SmithersPira: The Future of Global Printing to 2018), and as a marketer we know it’s challenging to track the ROI of printed material. Commissioning a print run could require specialist knowledge, but it doesn’t need to. You may not realize the multiple factors built into your print marketing spend, and errors can be painful. Mistakes incur extra cost, delays, and potential dips in quality, harming your brand. Gelato shares some tips for smart printing.
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Gelato
Published By: Spredfast, Inc.     Published Date: Oct 22, 2014
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
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spredfast, marketing, campaign tips, world cup, media properties, social content, technologies, integrations, facebook, instagram, twitter, search marketing, email marketing, emerging marketing, social media
    
Spredfast, Inc.
Published By: Limelight     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
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limelight, networks, content marketing, content, marketing, best practices, marketing strategies, marketing solutions, data management/analytics
    
Limelight
Published By: Oracle OMC     Published Date: Aug 30, 2018
Content marketing forges trust. And builds affinity long before a prospect is ready to buy. This makes potent content pivotal to success. Avoid lackluster content and achieve peak performance with these quick tips.
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Oracle OMC
Published By: UBM TechWeb     Published Date: Apr 07, 2011
Elliot Kass, UBM TechWeb's Vice President of Content Marketing, explores the value of white papers to the tech audience, and shares his five secrets for producing great ones.
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ubm techweb, technology white papers, content marketing, lead generation, tech audience, elliot kass, content management systems, customer experience/engagement, lead generation & automation
    
UBM TechWeb
Published By: AtTask EMEA     Published Date: Mar 11, 2014
An in depth look at the 6 common marketing problems and the tricks to beat them.
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marketing, marketing management, problems, tips, tricks, strategies, business intelligence, other
    
AtTask EMEA
Published By: Apsalar     Published Date: Aug 04, 2015
Apps are a critical part of more and more commerce businesses. If you need to drive more ROI from your apps, download 35 Tips for Successfully Marketing mCommerce Apps.
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mobile marketing, mobile apps, mobile app marketing, appstore tips
    
Apsalar
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
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customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Adobe     Published Date: Mar 16, 2017
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM.
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dam. digital asset, management, asset management, asset creation, customer experience
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI busines
Tags : 
    
Adobe
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The Big 6 social networks offer tremendous marketing opportunites—and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In this quick-read collection, you’ll discover more than 50 constructive, actionable marketing tips and real-world examples from major brands like Hyatt, British Airways, Target, and General Mills. Let’s start building!
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spredfast, social media strategies, branding, social network, marketing opportunities, social media, traditional marketing
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Oct 22, 2014
Here at Spredfast, we were as caught up in the World Cup as the rest of the planet. As much as we enjoyed watching the strategy on the field, we were also really excited about the social strategies implemented during the tournament by savvy brands and media properties.
Tags : 
spredfast, marketing, campaign tips, world cup, media properties, social content, technologies, integrations, facebook, instagram, twitter
    
Spredfast, Inc.
Published By: Return Path     Published Date: Jan 31, 2013
Email marketing isn’t simple anymore. The “Email Best Practices for Mobile” podcast provides best practices and tips for marketers designing email content for both mobile and desktop viewing.
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email reader trends, viewing email trends, best practices for mobile, viewing email mobile, viewing email ipad, viewing email desktop, viewing email webmail, email marketing trends, email marketing best practices, mobile best practices, email marketing services/software, mobile marketing
    
Return Path
Published By: Adobe     Published Date: Sep 16, 2016
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM. ?
Tags : 
adobe, digital, digital asset management, dam, digital asset management system, customer experience, crm & customer care, traditional marketing
    
Adobe
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