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Published By: Bluecore     Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money — a lot of money — on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customers’ behaviors and changes to their product data in order to send more customized and timely messages.
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bluecore, retail, email, report, ecommerce, marketing
    
Bluecore
Published By: WhatCounts     Published Date: Apr 30, 2010
There's no reason overseeing and managing a million-plus subscriber email database should be a discombobulated and overbearing task. Start being an effective email marketer by creating a plan, brushing up on your skills, and cleaning house. Implementing these six simple tweaks will go a long way towards maximizing the return, response, and revenue from your email program.
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whatcounts, email marketing, subscriber lists, email database, databasing, email marketing services/software
    
WhatCounts
Published By: Pitney Bowes     Published Date: Apr 20, 2009
This Executive White Paper, sponsored by Pitney Bowes Marketing Solutions, a provider of web-based marketing automation solutions, examines the competitive advantages offered by marketing automation portals and the potential impact of these types of portals on marketing campaigns deployed in complex, rapidly evolving markets.
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pitney bowes, automated portals, marketing solutions, web-based marketing, competitive advantage, portal, channel marketing, sustainable, enterprise marketing, crm systems, crm, roi, partner, secure online marketing, marketing funds management, dashboard, list management applications, urls, seo, turnkey
    
Pitney Bowes
Published By: LSSiDATA     Published Date: Feb 05, 2010
New movers are ideal targets for Direct Marketers. New homeowners and renters invariably purchase a wide range of products and services. According to moving.com "People who are moving spend more during the 3 months surrounding their move than non-movers spend in 5 years."
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lssidata, data, direct marketers, marketing, super consumers, new mover, clv, clec, firstconnex, line, direct mail/marketing
    
LSSiDATA
Published By: Campaigner     Published Date: May 26, 2010
Email marketing is one of the best performing marketing channels online. According to the DMA, for every dollar spent on email marketing, you can expect a return on investment of $43. But it's not as simple as sending an email to a list to get this sort of result.
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campaigner, opt-in, email marketing, emarketing, roi, email, newsletter, email marketing services/software
    
Campaigner
Published By: eMC     Published Date: Oct 11, 2010
Learn 10 practical tips on how to make your email messages stand out among the clutter and maximize your results with this FREE white paper!
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napco, emc, email marketing, emarketing, roi, list management, newsletter design, email marketing services/software
    
eMC
Published By: CrowdStrike     Published Date: Oct 23, 2017
The endpoint security market continues to expand with vendors old and new marketing their solutions as “next generation” game-changers. However, closer inspection reveals that many new solutions have been built on old platforms, many of which still rely heavily on signature-based detection and obsolete architecture. Navigating this crowded vendor landscape can be challenging — how does the buyer find the true next-generation protection today’s targeted, advanced threats demand? A new white paper, “The Five Essential Elements of Next -Generation Endpoint Protection,” offers guidance on how to see through the hype and understand the critical must-have elements that meet true next-generation criteria and set a new standard in EPP. Download the white paper to learn: Details on the five essential capabilities that define true next-generation EPP and why they are so important A matrix that evaluates and compares the potential impact of different solutions A list of top questions to ask ve
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CrowdStrike
Published By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
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direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience, lead generation, customer engagement, foot traffic, grand opening, customer data, consumer behavior, relationship marketing, loyalty program, direct response, mailing list, card activation, shopping patterns
    
First Data
Published By: Adobe     Published Date: Aug 04, 2015
This guide reveals new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.
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touchpoint marketing, marketing models, customers, new marketing models, customer engagement, customer experience, content management systems, interactive marketing, crm solutions/software, customer experience/engagement, mobile marketing, online video marketing, social media marketing, branding
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This guide reveals new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.
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touchpoint marketing, marketing models, customers, new marketing models, customer engagement, customer experience, content management systems, interactive marketing, customer experience/engagement, mobile marketing, social media marketing, branding
    
Adobe
Published By: Dynatrace     Published Date: Dec 16, 2015
Deciding which Application Performance Management platform is right for you can be a challenging task. The term Application Performance Management (APM) is thrown around pretty loosely these days and it can be difficult to isolate facts from marketing noise. However, there are some key considerations that will help you shortlist, evaluate, and select the best Application Performance Management solution for your unique needs.
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dynatrace, research, application performance management, apm, platform
    
Dynatrace
Published By: Deluxe     Published Date: Mar 15, 2017
Best-in-class FI marketers have embraced the power of signals. Through their everyday actions, consumers and businesses continually create signals for marketers like you. A signal is an indication of intent or behavior. Examples of activities that produce signals include making a purchase, searching online for information about a financial product, clicking on an ad, applying for a loan, and paying off debt. Each signal can be tracked, monitored, and acted upon. Reaching customers at the critical moment, in the right channel with the right message, requires keen insights about the signals they’re producing. Signals aren’t new to marketing. In fact, you may already be using new mover lists or even search engine marketing. Today, though, there is so much more valuable data available — if you know where to look and what to do with it.
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Deluxe
Published By: Salesforce Pardot     Published Date: Sep 09, 2014
This guide is designed to help you align the sales and marketing departments in your own company so that you can start experiencing the results listed above. Take a look at the six keys to alignment outlined in chapters one and two, then read through the benefits of an aligned strategy in chapter three.
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crm & customer care, sales
    
Salesforce Pardot
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Account-Based Marketing (ABM) is one of the truest ways to align your sales and marketing operations to drive holistic account interactions that yield higher returns. According to the Alterra Group, “84% of marketers find that ABM provides significant benefits for retaining and expanding existing client relationships, while 97% say that it delivers a higher ROI than other marketing methods.”able revenue.” Download this brief to discover how ABM can help guide sales strategies, improve prospecting, and increase conversions.
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Oracle Marketing Cloud
Published By: Dun & Bradstreet     Published Date: Oct 21, 2016
The lifeblood of discrete organizational inputs—customer phone numbers, invoices, marketing prospect lists, inventory calculations, employee job descriptions—once existed in disconnected silos, typically transcribed on carefully guarded pieces of paper, limited in lifespan and scope to the department or person carefully guarding it. Now, the modern organization both enjoys, and drowns in, a proliferation of business data both ripe for strategic possibilities and staggering in complexity. Few are the companies who feel they’ve totally tapped into its power to supercharge their growth efforts. Download this white paper to find out how your company can cultivate key relationships.
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Dun & Bradstreet
Published By: Lyris, Inc.     Published Date: Jul 01, 2011
Maximize your email marketing campaigns and improve ROI- let the "25 Essentials for Exceptional Email Campaigns" be your guide to the essential rules of email engagement, with fundamental best practices that will help you get the most from your email marketing efforts.
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lyris™, email marketing services, marketing software, email value proposition, evp, email marketing software, email campaigns, sender reputation, inbox design, list quality, email mechanics, correct rendering, web analytics, content management systems, email marketing services/software, list management
    
Lyris, Inc.
Published By: Dun & Bradstreet     Published Date: Nov 13, 2017
Engaging potential buyers in today’s complex and noisy B2B environment demands time, effort, and intelligence. All sellers can do is hope to guide them along their journey and influence their decisions. But even the best prospects are delaying interaction with sales and are often unresponsive to traditional marketing tactics. This is forcing organisations to use relevant, timely, and holistic data to guide interactions and communications across all channels.
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data, organisations, sales, marketing, customer profiling, relationship building
    
Dun & Bradstreet
Published By: Gelato     Published Date: Jul 02, 2018
As digital as we are, paper will not go away. Few companies have optimized their print marketing like they have optimized their online marketing. The printing industry is a giant $800bn per year (SmithersPira: The Future of Global Printing to 2018), and as a marketer we know it’s challenging to track the ROI of printed material. Commissioning a print run could require specialist knowledge, but it doesn’t need to. You may not realize the multiple factors built into your print marketing spend, and errors can be painful. Mistakes incur extra cost, delays, and potential dips in quality, harming your brand. Gelato shares some tips for smart printing.
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Gelato
Published By: Reputation.com     Published Date: Oct 02, 2017
1.Meet the new consumer The migration to mobile and social media will challenge — and change — everything we know about consumer marketing. 2. Who owns your brand? Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers. 3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level. 4. “Dark data” provides priceless operational insights Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level. 5. Business implications Online reputation stands betwee
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Reputation.com
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
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digital experience, ibm digital, digital experience software
    
Group M_IBM Q1'18
Published By: Oracle OMC     Published Date: Nov 30, 2017
Oracle Marketing Cloud is an all-in-one solution that helps retail marketers develop direct relationships with customers through seamlessly orchestrated cross-channel digital experiences—online and offline—that facilitate and strengthen customer interactions across a constantly growing list of digital touchpoints. The result is consistent, relevant, and contextual cross channel experiences efficiently orchestrated to customers wherever they are.
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Oracle OMC
Published By: Oracle OMC     Published Date: Nov 30, 2017
Your marketing budget and sales staff provide a finite set of parameters around how your business creates revenue. You need a way to get the most out of them while delivering on the brand promise and experience your customers expect. Enter Account-Based Marketing (ABM), the truest way to align your sales organization and marketing operations to drive holistic account interactions that yield higher returns. It’s the next generation of B2B marketing automation. According to Demandbase, “ABM is the process of identifying the companies most likely to buy, and then marketing to them. B2B companies understandably want to focus their marketing dollars on accounts with the highest potential to deliver sustainable revenue.”
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Oracle OMC
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
No brand, no matter how small or large, or how big its marketing budget, is safe from social media mishaps. This e-book from uberVU via Hootsuite will review 9 types of social media fails, discuss how they happened and detail how they could have been avoided. We'll also provide actionable lists of what your brand can do to prevent social media fails.
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social media, social media fails, avoiding mistakes, branding, failproof
    
uberVU via HootSuite
Published By: Topsy     Published Date: Jul 16, 2013
Marketing today is real-time, always-on, pervasive, and constant—but following these 5 simple rules guarantees that you’ll stand out from the crowd.
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twitter, advertising, real-time, realtime marketing, real-time marketing, social marketing, social strategy, social listening, social data, social analytics, social media analytics, social intelligence, data mining, big data, social media tools, social analysis tools, social media analysis tools, social media monitoring, social media monitoring tools, social media marketing
    
Topsy
Published By: Qualtrics     Published Date: Aug 20, 2018
In today’s era of immediacy, consumers are more demanding than ever. To keep up with customer expectations, brands are starting to invest in Voice of the Customer (VoC) programs that employ a closed-loop process. Ask any CX, research, or marketing executive, and they will tell you that gone are the days when the customer marketing landscape was represented by a one-way dialogue for engaging prospects. Today, market leaders are shifting their listening and response mechanisms faster as VoC programs represent a huge opportunity for driving loyalty and increased sales. A recent study sponsored by American Express®—the American Express Global Customer Service Barometer—showed that U.S. consumers are twice as likely to tell others about a bad service than they are to share about a positive experience.¹
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Qualtrics
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