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Published By: Uberflip     Published Date: Mar 16, 2018
When it comes to content production, marketers across the globe can let out a collective “we’ve got this.” Content marketing is now the cornerstone of most organizations’ marketing strategies. In fact, 91 percent of all B2B companies use content marketing. And 38 percent of North American marketers say they expect their content marketing budget to increase in the next 12 months. We’ve invested heavily in it because it works.
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Uberflip
Published By: Marketo     Published Date: Mar 22, 2018
These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and those relationships—over time. The cornerstone of building your digital competitive advantage is an engagement marketing platform—a marketing automation platform that includes all the applications and solutions you need to engage your prospects and customers at the right time, in the right place, and with a relevant and personal message. Download this ebook to learn five ways that you can use an engagement marketing platform to outsmart the competition—even those with a much bigger presence and budget.
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Marketo
Published By: Adobe     Published Date: Apr 17, 2018
There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based technology. To understand and prioritize what your next big moves should be, read The Econsultancy 2018 Digital Trends report. Here’s what’s top of mind for the majority of your peers: • Increasing digital marketing activities and budgets • Investing in well-designed user journeys that facilitate clear communication • Valuing creativity and design to differentiate their brands • Combining digital skills with technology to improve customer experience
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Adobe
Published By: Adobe     Published Date: Apr 22, 2016
Download Putting Email Marketing in Context to learn: - How to overcome common challenges of personalisation and email - Best practices for implementing contextual email on a low budget - How to measure the effect of your contextual marketing campaigns
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email marketing, personalised emails, marketing, customer service, customer interaction, contextual email, customer experience/engagement, email marketing services/software, list management
    
Adobe
Published By: Brightcove     Published Date: Feb 04, 2015
Welcome to Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends. This is the third year that Content Marketing Institute and the Association for Datadriven Marketing and Advertising (ADMA) have partnered to produce this report. This year, we look at how Australian for-profit marketers (both business-to-business and business-to-consumer) approach content marketing as compared with last year. Download the whitepaper to learn more!
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australia, marketing, brightcove, benchmarks, budgets, trends, datadriven marketing and advertising, adma, for-profit marketers, content marketing institute, search marketing, internet marketing, marketing research
    
Brightcove
Published By: BI WORLDWIDE     Published Date: Mar 07, 2016
If you’re a sales manager, you’re probably feeling stuck in the middle. On one hand, you have a huge employee engagement movement going on with HR departments focusing on developing leaders and recognizing achievements with substantial budgets. On the other side, marketing departments are using technology and creativity (and also large budgets) to connect with and educate customers about their products, solutions and brands. The trend is to challenge every dollar spent on sales compensation to maximize ROI. HR departments are treating salespeople like all other employees. And customers are going online to avoid anyone with sales in their title. Based on our research and applications we see in our customers’ leading sales initiatives, if you’re a sales manager, you are trying to maximize results out of your sales team by increasing your teams engagement to meet company goals. Download this white paper to see which eight trends you should consider as you strategize for the year.
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bi worldwide, sales, incentives, effectiveness, sales incentive, productivity, engagement
    
BI WORLDWIDE
Published By: Neustar     Published Date: Mar 04, 2013
Learn more about how to get the most out of your marketing budget and improve operational efficiencies by implementing a successful inquiry nurturing program through commitment to consistency and dedication to frequency.
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prospective student, inquiry nurturing program, nurturing program, higher education, lead scoring, segmentation, lead conversion, nurturing strategy, enrollment, business to consumer, b2c, school, prospective students, data management/analytics
    
Neustar
Published By: Bulldog Solutions     Published Date: May 20, 2013
The pressure on marketers is mounting. What's standing between you and your revenue goals? The Revenue Performance Methodlogy is framework that identifies, defines, and relates the core 15 competencies to your world, allowing you to begin making incremental and simultaneous improvement to your sales and marketing plan.
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balanced budget, marketing budget, revenue goals, campaign, campaign effectiveness
    
Bulldog Solutions
Published By: Bulldog Solutions     Published Date: May 20, 2013
The key to a balanced budget is finding the right mix of growth and efficiency. The challenge is that often this budget is spent on activities that are skewed toward the top of the funnel or that are not necessarily aligned to revenue. So how can they possibly balance this budget and prove it is aligned to their assigned revenue contribution? The key is finding the right mix of "muscle" (volume) and "brains" (improved conversion).
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marketing budget, balanced budget, improving revenue, revenue goals, revenue impact, campaign, campaign effectiveness
    
Bulldog Solutions
Published By: Brightcove     Published Date: Sep 17, 2014
OVERVIEW: THE STATE OF B2B CONTENT MARKETING IN NORTH AMERICA
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content marketing, content marketing tactics, documented content strategy, b2b trends, business intelligence, market research, usability
    
Brightcove
Published By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
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emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media, consumer mobile devices, mobile advertising, web analytics, business intelligence, market research, email marketing services/software
    
Forrester
Published By: Datastax     Published Date: May 15, 2017
Companies are in a race to set themselves apart from the competition in a meaningful way. Pre-Internet and pre-cloud, beating the competition meant out-advertising them, out-spending them, out-maneuvering them, or getting to a certain demographic before they did. Today – it means using data to connect with the customer on a meaningful level. Connection breeds loyalty, which breeds recurring revenue. A huge marketing or advertising budget won’t help you much if you’re not able to connect with your customer IN THE MOMENT – to capitalize on what the customer is doing right now.
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datastax, data, data management, cloud
    
Datastax
Published By: AdRoll     Published Date: Dec 01, 2017
Last year, we found the vast majority of marketers are familiar with running programmatic campaigns. So when we surveyed over 1,300 marketers from Europe and North America this year, we shifted our focus and dove deeper into how they're thinking about the latest performance strategies across every stage of the marketing funnel. You will learn: • Why 57% of marketers are changing their attribution model this year • Why almost 40% of marketers spend a majority of their budgets on measurement alone • Why 69% of marketers are using dynamic email based on user behaviour • And more! See how you compare!
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performance, marketing, professionals, channels, industry, advertising
    
AdRoll
Published By: Oracle OMC     Published Date: Nov 30, 2017
Your marketing budget and sales staff provide a finite set of parameters around how your business creates revenue. You need a way to get the most out of them while delivering on the brand promise and experience your customers expect. Enter Account-Based Marketing (ABM), the truest way to align your sales organization and marketing operations to drive holistic account interactions that yield higher returns. It’s the next generation of B2B marketing automation. According to Demandbase, “ABM is the process of identifying the companies most likely to buy, and then marketing to them. B2B companies understandably want to focus their marketing dollars on accounts with the highest potential to deliver sustainable revenue.”
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Oracle OMC
Published By: uberVU via HootSuite     Published Date: Apr 07, 2014
No brand, no matter how small or large, or how big its marketing budget, is safe from social media mishaps. This e-book from uberVU via Hootsuite will review 9 types of social media fails, discuss how they happened and detail how they could have been avoided. We'll also provide actionable lists of what your brand can do to prevent social media fails.
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social media, social media fails, avoiding mistakes, branding, failproof
    
uberVU via HootSuite
Published By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
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teradata, marketing, strategic direction, attribution, cloud, application, audience, management, conversion, data, platform, social, tag, content, email, technology, digital, retention, media, measurement
    
Teradata
Published By: GrowthIntel     Published Date: Feb 16, 2016
Many B2B companies still select their prospects using static government data such as SIC codes, NAIC codes, and historical financial info. This is like playing Battleships with your sales and marketing budget, lobbing outbound approaches blindly over the wall in the hope of hitting potential buyers. There has to be a better way. Imagine if you could identify every business that could buy from you, and rank them by their likelihood to convert. This ebook shows you how.
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b2b, intel, business practices, decision management, customer experience/engagement, usability, data management/analytics
    
GrowthIntel
Published By: Teradata     Published Date: Mar 10, 2014
We evaluate vendors providing applications that support the management of marketing resources, such as plans, people, budgets, projects, tasks, assets and cycle times. This Magic Quadrant will help marketing leaders and CIOs find an MRM solution to better manage their marketing resources.
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teradata, marketing resource management, magic quadrant, brandmaker, brandsystems, brandwizard, capital id, direxxis, elateral, ibm, infor, microsoft, north plains, pti marketing technologies, saepio, sap, sas, wedia, marketing resources, mrm solution
    
Teradata
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo
Published By: Balihoo     Published Date: Apr 29, 2010
As a product manufacturer reaching your customers through a reseller network, you know it's critical to coordinate and leverage marketing activities with them. More than ever your marketing budgets are under scrutiny, while at the same time there's ever-growing pressure to achieve sales goals. Download this whitepaper to learn the 5 Keys to Optimizing your Co-op or MDF Advertising Program and seamlessly translate your national strategies into local execution.
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balihoo, marketing, co op marketing, integrated marketing, romi, marketing automation, interactive marketing
    
Balihoo
Published By: Intuit, Inc     Published Date: Mar 19, 2009
No matter what role you have within an organization – be it engineer, salesperson, consultant, marketer, or business owner – you’ve acquired a second responsibility: project manager. But managing marketing projects has become more challenging than ever. Why? The work environment has expanded across departments, across job roles – and even across continents. To achieve organizational objectives, cross-functional teams form, collaborate, dissolve and re-form to tackle precisely defined projects and fulfill specific deliverables within carefully controlled deadlines and budget demands. Learn more today!
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intuit, project management, project team productivity, collaboration, communication, spreadsheet shuffle, centralizing project information, packaged vs. custom software, software as a service, saas, scalability, cost efficiency, minimize it dependence, automate recurring processes, customizable dashboards, other
    
Intuit, Inc
Published By: IBM Unica     Published Date: Feb 09, 2012
With the explosion of social networks, mobile devices, and micro sites, marketing executives are challenged to gain a truly integrated view of customer behavior across the range of established and emerging channels.
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forbes, marketing, customer satisfaction, roi, cmo, marketing solutions, marketing budgets, online marketing, internet marketing, interactive marketing, crm solutions/software, customer experience/engagement, branding, data management/analytics
    
IBM Unica
Published By: Adobe     Published Date: Oct 06, 2015
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
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adobe, digital advertising, search engine marketing, sem, ctr, retail, cpc, social, impressions, brand, search marketing, email marketing, website development, emerging marketing, social media, advertising agencies, internet marketing, crm & customer care, e-commerce, traditional marketing
    
Adobe
Published By: Emarsys     Published Date: Mar 14, 2018
Gibt es immer noch eine Lücke zwischen den Möglichkeiten von AI Marketing-Lösungen für erfolgreiche B2C-Marketingkampagnen und der Bereitschaft von Marketern und Entscheidungsträgern, diese Technologien auch zu nutzen? Emarsys hat das Marktforschungsinstitut Forrester mit einer Studie zum Thema AI-Marketing im Retail und E-Commerce beauftragt. Die Studie steht zum kostenlosen Download für Sie bereit. Ergebnisse der Studie: Nur 52% aller Unternehmen glauben, dass Sie Echtzeit-Kundeninteraktionen umsetzen können. 86% der Befragten sind davon überzeugt, dass sie mit Hilfe von AI ihr Marketing effizienter und effektiver gestalten können. 78% geben an, innerhalb der nächsten 12 Monate ihr Budget für AI Marketing Technologien um mind. 5% erhöhen zu wollen. Untersuchte Länder: USA (42%), UK (15%), Deutschland (14%), Frankreich (14%), Australien (15%)
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Emarsys
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