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Published By: Google Apigee     Published Date: Jun 08, 2018
A must-read for IT professionals that provides a comprehensive analysis of the API management marketplace and evaluates 22 vendors across 15 essential criteria. APIs are the de-facto standard for building and connecting modern applications. But securely delivering, managing and analyzing APIs, data and services, both inside and outside an organization, is complex. And it’s getting even more challenging as enterprise IT environments grow dependent on combinations of public, private and hybrid cloud infrastructures. Choosing the right APIs can be critical to a platform’s success. Likewise, full lifecycle API management can be a key ingredient in running a successful API-based program. Tools like Gartner’s Magic Quadrant for Full Life Cycle API Management help enterprises evaluate these platforms so they can find the right one to fit their strategy and planning. Apigee is pleased to offer you a complimentary copy of the Gartner report. Access in-depth evaluations of API managemen
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Google Apigee
Published By: SAS     Published Date: May 24, 2018
Information on artificial intelligence (AI) is flooding the market, media and social channels. Without doubt, it’s certainly a topic worth the attention. But, it can be difficult to sift through market hype and grandiose promises to understand exactly how AI can be applied in practical and reliable solutions. Like most technological advances, incorporating new technology into business processes requires significant leadership and effective direction that all stakeholders can easily understand. Great leaders become great by balancing strategy with tactics, future vision with current reality and strengths with weaknesses – all with the goal of accomplishing a clearly defined objective. Great leaders also understand that people are the most valuable resources within their organization. To drive and inspire their success, you must optimize strengths while recognizing inherent weaknesses. Many of our daily human experiences and interactions involve machines or devices of some sort. Technolo
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SAS
Published By: CA Technologies EMEA     Published Date: May 23, 2018
Growing your enterprise is an ongoing priority. And, as the application economy continues to expand, it’s likely that you’re looking at digital business initiatives to fuel a significant portion of that growth. Among the most promising objectives of such a strategy are: • Providing superior digital experiences for consumers though mobile • Expanding markets and revenue streams through multiple channels • Connecting employees and partners to enterprise data anywhere, anytime • Launching innovative new services for the Internet of Things (IoT) Successfully executing a digital strategy requires the ability to launch new apps and coordinate your digital presence with partners. Application Programming Interfaces (APIs) create the connectivity required to share enterprise data and digital content with those apps and partners over the Internet. APIs are a critical component of digital business—empowering developers to build apps across any channel and enabling partners to incorporate your dat
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CA Technologies EMEA
Published By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
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marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics, marketing reports, roi reporting, reporting generator, automated reporting tool, marketing dashboard, marketing data, marketing intelligence, report software, marketing reporting, marketing metrics, performance marketing, marketing performance
    
Adverity
Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm, customer experience/engagement
    
Mcorp Consulting
Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm, customer experience/engagement
    
Mcorp Consulting
Published By: Cadence9     Published Date: Jan 25, 2013
Content marketing is a marketing strategy fueled by the creation and sharing of content in order to attract, acquire and engage clearly defined target audiences.
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Cadence9
Published By: Relevance     Published Date: Mar 03, 2016
This guide was written to help enterprise marketing executives understand what it takes to implement a sustainable SEO strategy amidst an ever-changing search landscape – and how to pick the right partner to lead them to success.
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relevance, buyer's guide, seo, marketing, strategy, search marketing, advertising agencies, traditional marketing
    
Relevance
Published By: Cisco     Published Date: Feb 23, 2016
This IDC study represents the vendor assessment model called the IDC MarketScape. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's success in the marketplace and help anticipate the vendor's ascendancy. The study assesses the capability and business strategy of 12 of the top enterprise wireless LAN (WLAN) vendors.
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wireless, marketplace, business strategy
    
Cisco
Published By: Cisco     Published Date: Jul 08, 2016
This IDC study represents the vendor assessment model called the IDC MarketScape. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's success in the marketplace and help anticipate the vendor's ascendancy. The study assesses the capability and business strategy of 12 of the top enterprise wireless LAN (WLAN) vendors. This evaluation is based on a comprehensive framework and a set of parameters expected to be most conducive to success in providing enterprise WLAN solutions, during both the short term and the long term. As the enterprise WLAN market is highly competitive and relatively mature, all vendors performed relatively well in the study.
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Cisco
Published By: Cisco     Published Date: Jul 08, 2016
Cisco's 2015 Mobility Landscape Survey provides new insights into how mobility is being approached by mid-market and enterprise organizations globally Specific objectives include: • Discovering insights into current strategy and future plans • Identifying priority mobility initiatives and top challenges • Learning how IT and Business leaders’ views, priorities and objectives align and differ • Building a global and local view from over 1400 respondents across 14 countries in every geography
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Cisco
Published By: Cisco     Published Date: Jul 08, 2016
Cisco's 2015 Mobility Landscape Survey provides new insights into how mid-market organizations globally are approaching mobility. Specific objectives include: • Discovering insights into current strategy and future plans • Identifying priority mobility initiatives and top challenges • Learning how IT and business leaders’ views, priorities, and objectives align and differ • Building a global and local view from over 1400 total respondents and over 570 who consider themselves mid-market, across 14 countries in every geography
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Cisco
Published By: Oracle     Published Date: Jan 12, 2017
Businesses today expect finance to play an extended role across departments, including IT, human resources, compliance, operations, sales, marketing, and most importantly, corporate strategy.To successfully deliver on this role, the finance function needs to play a bigger and visible role in real-time decision making and continuous planning. This report explores how, using cloud and analytics, finance leaders can leapfrog a few generations of technology and offer mature analytical feature/functionality and skills to the entire organization.
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Oracle
Published By: Epicor     Published Date: Sep 20, 2017
As the world around us becomes increasingly digital, manufacturers must follow suit. Digital transformation presents significant opportunities to achieve growth by addressing key operational issues and aligning products and services to the demands of today’s market. Growth looks different for every company, and with the vast array of digital technologies available, it can be hard to know where to start. Which technologies offer the greatest opportunity for your company to grow? How can you successfully embrace the digital revolution? Epicor has a history of helping manufacturers achieve growth by utilizing cutting-edge technology. By downloading these digital transformation assets, you will: • Understand what growth might look like for your business • Assess the capabilities needed to support your digital transformation journey • Explore best practices to implement your digital transformation strategy • Learn how to capitalize on growth opportunities with speed and conviction
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Epicor
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement, metrics, topics, categories, demand, promotion, data, awareness, sales, retention, content management systems, interactive marketing, marketing software
    
Oracle
Published By: Collective Health     Published Date: Aug 24, 2016
o This actionable resource guide covers 7 ways you can think like a marketer to create a compelling Open Enrollment communications campaign. Use it to create an engaging and understandable experience for your people. The guide includes: ? Tips for developing communications your people will actually open, read, and understand ? Borrowing cardinal rules from consumer marketers and making them work for you ? Setting goals, strategy, and measuring ROI for this year's Open Enrollment
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best practices, communications, business management
    
Collective Health
Published By: Adobe     Published Date: May 04, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they’ve only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report.
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Adobe
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 01, 2018
Why Read This Report The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester’s 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization. This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
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nosql, market, industries, strategy, presence, vendor
    
AstuteIT_ABM_EMEA
Published By: DigiCert     Published Date: Jun 19, 2018
Protect your business, brand and customers in a constantly evolving threat landscape. As market and business needs evolve, and the technological arms race between cybercriminals and the security industry continues, the boundaries of website and web security are shifting. This paper explores the opportunities, risks and challenges, associated with this rapidly evolving landscape both from a business and technical standpoint, and lays out key guidelines for building an effective security strategy for the future.
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DigiCert
Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo, interactive marketing, marketing software, customer experience/engagement, mobile marketing, social media marketing
    
Adobe Systems, Inc.
Published By: Adobe     Published Date: Nov 07, 2013
SPAR Austria Information and Communication Services taps powerful content management and publishing capabilities in Adobe Experience Manager to enhance digital marketing strategies
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adobe, spar, business services, integrated online experiences, spar austria, leading food retail, household consumer goods, multichannel marketing strategy, web content management, adobe experience manager, adobe marketing cloud, the cloud, ionteractive web experiences, creating engagement, store experience online, sap integration, product content management
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Advanced management and tracking in Adobe Social helps Sky Bet drive revenue through timely delivery of targeted high-impact social campaigns.
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adobe, skybet, success story, advanced management, adobe social, drive revenue, traditional digital marketing, drive new customers, content strategy, audience engagement, minimize cost, minimize complexity, social marketing initiatives, integrate data easily, effective customer bonds, streamline moderation, social properties, interaction data, gain traffic, social customer service
    
Adobe
Published By: Pega     Published Date: Apr 04, 2016
As the marketing landscape continues to shift and evolve, marketers are being tasked with a multitude of responsibilities, not the least of which involves adopting new platforms and strategies to operate in a real-time world and provide relevant content across every conceivable delivery platform. This has opened a whole new world of challenges—and opportunities—for marketers as personalization has been brought to the forefront of the strategy for many organizations. These requirements are making it all the more imperative for organizations to be able to craft robust experiences that are targeted to the needs and desires of all of their customers. In a world where customers have a multitude of options for nearly everything they are looking to purchase—and where new contenders are willing to offer almost anything to gain their business and loyalty if given the opportunity—the demand to know and effectively engage customers has never been greater. Download this whitepaper and discover how
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Pega
Published By: Pega     Published Date: May 24, 2016
As the marketing landscape continues to shift and evolve, marketers are being tasked with a multitude of responsibilities, not the least of which involves adopting new platforms and strategies to operate in a real-time world and provide relevant content across every conceivable delivery platform. This has opened a whole new world of challenges—and opportunities—for marketers as personalization has been brought to the forefront of the strategy for many organizations. These requirements are making it all the more imperative for organizations to be able to craft robust experiences that are targeted to the needs and desires of all of their customers. In a world where customers have a multitude of options for nearly everything they are looking to purchase—and where new contenders are willing to offer almost anything to gain their business and loyalty if given the opportunity—the demand to know and effectively engage customers has never been greater. Download this whitepaper and discover how
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Pega
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