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Published By: Workday Nordics     Published Date: Sep 19, 2018
Digital transformation is your organisation痴 chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy.
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workday, workday technology, digital strategy
    
Workday Nordics
Published By: Workday UK     Published Date: Sep 18, 2018
Digital transformation is your organisation痴 chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy.
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Workday UK
Published By: SEMrush     Published Date: Nov 29, 2018
In highly competitive environments like the modern marketplace, obtaining accurate and timely data can make real the difference between keeping tabs on, getting ahead of, or being left behind the competition. Download now to learn more!
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seo, semrush, e-commerce, market analysis, strategy
    
SEMrush
Published By: SEMrush     Published Date: Nov 30, 2018
The end of 2017 provides an opportunity to identify strong and weak points of your current activities as well as determine necessary changes in the strategy of your online store. The increasingly competitive world of e-commerce challenges companies and makes them adjust their marketing strategy to an ever changing market. So how does your online business compare with other businesses in your industry?
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seo, semrush, e-commerce, market analysis, strategy
    
SEMrush
Published By: SEMrush     Published Date: Nov 30, 2018
No matter how many 田ommon rules and 砥niversal laws of SEO have been invented over the years, certain tasks require a unique approach. At SEMrush, we use your feedback as the main source of insights and ideas for our future tools. We thoroughly analyse our customers workflow so that the tools we build are of maximum value to their users.
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seo, semrush, e-commerce, market analysis, strategy
    
SEMrush
Published By: Workday     Published Date: Sep 17, 2018
Digital transformation is your organisation痴 chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy.
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Workday
Published By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable痴 Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: The status quo when it comes to B2C marketing outreach How marketers are engaging customers throughout the lifecycle Expert commentary from our partners and customers
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Iterable
Published By: Mcorp Consulting     Published Date: May 12, 2009
Learn how a deep understanding of touchpoints - and the ways they drive customers closer to you (or farther away) - can improve acquisition, retention and loyalty, create better customer experiences, strengthen relationships and boost your bottom line. (Plus 5 steps for leveraging touchpoints to profit from better customer relationships.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm, customer experience/engagement
    
Mcorp Consulting
Published By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
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mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping, touchpoint management, touchpoint agency, customer experience strategy, customer journey mapping, touchpoint management, customer experience measurement, customer mapping, customer satisfaction measurement, crm, customer experience/engagement
    
Mcorp Consulting
Published By: Cadence9     Published Date: Jan 25, 2013
Content marketing is a marketing strategy fueled by the creation and sharing of content in order to attract, acquire and engage clearly defined target audiences.
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Cadence9
Published By: Box     Published Date: Jun 22, 2018
Enterprise Content Management is a market in transition. And as demand for modernization becomes widespread, long-time leaders are investing in new capabilities to keep up and bringing more of the market to the cloud to meet the needs of users and IT managers alike. This report shows how a range of providers measure up to help companies make the right choice when requirements are skewed to the needs of information workers who need to create, collaborate on, share, and find enterprise content. Use the 2017 Forrester Wave report to: o Get educated. Gain an understanding of how the ECM market is changing and why complex, on-premises ECM suites are giving way to Cloud Content Management platforms like Box. o Define your needs. Forrester ranks the top 15 ECM business content vendors based on current offerings, strategy and market presence to help you evaluate vendors that suit your needs. o Select a vendor. Learn how cloud content management platforms like Box are designed
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Box
Published By: Relevance     Published Date: Mar 03, 2016
This guide was written to help enterprise marketing executives understand what it takes to implement a sustainable SEO strategy amidst an ever-changing search landscape and how to pick the right partner to lead them to success.
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relevance, buyer's guide, seo, marketing, strategy, search marketing, advertising agencies, traditional marketing
    
Relevance
Published By: Cisco     Published Date: Feb 23, 2016
This IDC study represents the vendor assessment model called the IDC MarketScape. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's success in the marketplace and help anticipate the vendor's ascendancy. The study assesses the capability and business strategy of 12 of the top enterprise wireless LAN (WLAN) vendors.
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wireless, marketplace, business strategy
    
Cisco
Published By: Cisco     Published Date: Jul 08, 2016
This IDC study represents the vendor assessment model called the IDC MarketScape. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's success in the marketplace and help anticipate the vendor's ascendancy. The study assesses the capability and business strategy of 12 of the top enterprise wireless LAN (WLAN) vendors. This evaluation is based on a comprehensive framework and a set of parameters expected to be most conducive to success in providing enterprise WLAN solutions, during both the short term and the long term. As the enterprise WLAN market is highly competitive and relatively mature, all vendors performed relatively well in the study.
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Cisco
Published By: Cisco     Published Date: Jul 08, 2016
Cisco's 2015 Mobility Landscape Survey provides new insights into how mobility is being approached by mid-market and enterprise organizations globally Specific objectives include: Discovering insights into current strategy and future plans Identifying priority mobility initiatives and top challenges Learning how IT and Business leaders views, priorities and objectives align and differ Building a global and local view from over 1400 respondents across 14 countries in every geography
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Cisco
Published By: Cisco     Published Date: Jul 08, 2016
Cisco's 2015 Mobility Landscape Survey provides new insights into how mid-market organizations globally are approaching mobility. Specific objectives include: Discovering insights into current strategy and future plans Identifying priority mobility initiatives and top challenges Learning how IT and business leaders views, priorities, and objectives align and differ Building a global and local view from over 1400 total respondents and over 570 who consider themselves mid-market, across 14 countries in every geography
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Cisco
Published By: Oracle     Published Date: Jan 12, 2017
Businesses today expect finance to play an extended role across departments, including IT, human resources, compliance, operations, sales, marketing, and most importantly, corporate strategy.To successfully deliver on this role, the finance function needs to play a bigger and visible role in real-time decision making and continuous planning. This report explores how, using cloud and analytics, finance leaders can leapfrog a few generations of technology and offer mature analytical feature/functionality and skills to the entire organization.
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Oracle
Published By: Epicor     Published Date: Sep 20, 2017
As the world around us becomes increasingly digital, manufacturers must follow suit. Digital transformation presents significant opportunities to achieve growth by addressing key operational issues and aligning products and services to the demands of today痴 market. Growth looks different for every company, and with the vast array of digital technologies available, it can be hard to know where to start. Which technologies offer the greatest opportunity for your company to grow? How can you successfully embrace the digital revolution? Epicor has a history of helping manufacturers achieve growth by utilizing cutting-edge technology. By downloading these digital transformation assets, you will: Understand what growth might look like for your business Assess the capabilities needed to support your digital transformation journey Explore best practices to implement your digital transformation strategy Learn how to capitalize on growth opportunities with speed and conviction
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Epicor
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it痴 become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That痴 why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement, metrics, topics, categories, demand, promotion, data, awareness, sales, retention, content management systems, interactive marketing, marketing software
    
Oracle
Published By: Collective Health     Published Date: Aug 24, 2016
o This actionable resource guide covers 7 ways you can think like a marketer to create a compelling Open Enrollment communications campaign. Use it to create an engaging and understandable experience for your people. The guide includes: ? Tips for developing communications your people will actually open, read, and understand ? Borrowing cardinal rules from consumer marketers and making them work for you ? Setting goals, strategy, and measuring ROI for this year's Open Enrollment
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best practices, communications, business management
    
Collective Health
Published By: Adobe     Published Date: May 04, 2018
Mobile capabilities have grown up. Strategies should, too. Over the last ten years, smartphone usage among adults has grown to 95 percent. Surprisingly, 90 percent of marketers say they致e only had a mobile strategy for five years or less. Read The Next Mobile Decade: Adobe 2018 Mobile Maturity Study, and learn: - How 500 marketing and IT professionals tackled mobile marketing last year - Which mobile strategies the most advanced organizations put into practice - What you can do to make your brand a mobile leader in the next decade Fill out the form to get the report.
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Adobe
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 01, 2018
Why Read This Report The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester痴 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization. This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
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nosql, market, industries, strategy, presence, vendor
    
AstuteIT_ABM_EMEA
Published By: SAP     Published Date: Oct 11, 2018
The chemicals industry is undergoing a major transformation brought about by mergers and divestitures, shifting market dynamics, and nonlinear supply chains. Industry leaders are responding by harmonizing their supplier management, sourcing, and supply chain processes using a digital strategy that enables them to extend business processes beyond the four walls of the enterprise. Along the way, they are realizing new efficiencies and cost savings needed to compete in today痴 complex marketplace.
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SAP
Published By: SAP Ariba     Published Date: Oct 11, 2018
The chemicals industry is undergoing a major transformation brought about by mergers and divestitures, shifting market dynamics, and nonlinear supply chains. Industry leaders are responding by harmonizing their supplier management, sourcing, and supply chain processes using a digital strategy that enables them to extend business processes beyond the four walls of the enterprise. Along the way, they are realizing new efficiencies and cost savings needed to compete in today痴 complex marketplace.
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SAP Ariba
Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo, interactive marketing, marketing software, customer experience/engagement, mobile marketing, social media marketing
    
Adobe Systems, Inc.
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