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Published By: Applause Israel     Published Date: Jun 19, 2018
APPLAUSE CASE STUDY ACCELLION THE INCREASING IMPORTANCE AND COMPLEXITY OF DIGITAL EXPERIENCES Maintaining a strong digital presence is critical as digital experiences are now the front door for your brand. Websites, mobile apps, and connected devices are all different ways for you to connect with your customers on a deeper level, and foster a stronger relationship of trust and loyalty. While you now have a wide-open avenue to reach customers more effectively, you also need to account for a whole new level of complexity, especially in the mobile space. Millions of people can download the same mobile app and have entirely unique experiences. This is a result of how fragmented the digital world has become. ScientiaMobile counted 45,000 different device profiles on the market today, and estimates that this rate of fragmentation will only increase heading into the future. On top of this variability is the wide range on contexts in which your customers can be relying on your mobile app to wo
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Applause Israel
Published By: HPE     Published Date: Mar 09, 2016
Capitalize on a rising tide of data to grow your business and strengthen customer loyalty The speed and efficiency of your data storage hold the keys to business growth. It’s also one of today’s biggest IT headaches. Here’s what you really need to handle growth as you acquire and retain customers.
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HPE
Published By: DataStax     Published Date: Mar 10, 2017
Banks are at an inflection point. According to a recent research by Viacom, 1 in every 3 U.S. consumers are open to switching banks in the next 90 days. Financial services companies need to break through the competition to gain customer trust and loyalty. Building a 360° view of the customer can help banks grow customer retention and loyalty, upsell high margin products and provide compelling interactions. However, this is no easy task as complexity increases when retail banks engage their customers across multiple channels and financial products. Gaining visibility into every customer interaction, across your business silos, and with every engagement channel is critical to making the right decisions to deliver amazing customer experiences. This white paper examines the challenges Financial Services Institutions (FSIs) face when building a 360° view of the customer to transform their customer experience and how to overcome them.
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DataStax
Published By: Infosys     Published Date: May 30, 2018
Customer loyalty is hard to come by today, amid a growing array of choices, omnipresent discounting and fast changing trends and customer preferences. To cut through the clutter, product retailers are increasingly creating targeted offers tailored to customer preferences, to be delivered through an online platform. A premium drinks maker was following the same path when they created a mobile loyalty app to push promotions and notifications to customers. But something crucial was missing. See how Infosys helped and the five key takeaways from the project.
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customer, loyalty, application, product, omnipresent
    
Infosys
Published By: Adobe Systems, Inc.     Published Date: Oct 22, 2010
Adobe solutions for customer experience management enable businesses to elevate customer experiences to a whole new level. Every interaction with your customers is a moment of truth.
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adobe systems, customer experience, crm, customer care, b2b, b2c, service, customer service, crm solutions/software, customer experience/engagement
    
Adobe Systems, Inc.
Published By: Akamai Technologies     Published Date: Aug 17, 2017
As mobile device usage has skyrocketed in recent years, mobile applications have emerged as the key engagement channel for businesses to connect with their most loyal and most valuable customers. Mobile app usage represents more than 85% of total mobile device time, and users now spend more time with apps than they do with television. But while app usage has increased more than 60% over the last two years, the number of apps each user actively engages with has remained fairly steady, at around 27 per month. This means users have a limited appetite for additional apps – but are heavily engaged with the ones they use. So while the mobile web gives businesses broad reach, mobile apps offer a robust link to their best customers. Users who value the company enough to go through the trouble of downloading and installing the app are a brand’s most engaged audience and loyal fan base.
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mobile performance, mobile app, customer engagement, channeling
    
Akamai Technologies
Published By: Adobe     Published Date: Aug 22, 2013
Online video plays a critical role in today's digital marketing strategies for engaging with consumers. With a majority of U.S. web users regularly watching video, the potential for online video is clear: It can effectively drive clicks and conversions, turning casual consumers into loyal customers. Conversion is one of the most powerful and easily measurable benefits of video. A well-placed video supporting complex products and services can create up to a 90% conversion uplift.
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online video, online video marketing, digital marketing strategies, video marketing
    
Adobe
Published By: Pega     Published Date: Apr 04, 2016
As the marketing landscape continues to shift and evolve, marketers are being tasked with a multitude of responsibilities, not the least of which involves adopting new platforms and strategies to operate in a real-time world and provide relevant content across every conceivable delivery platform. This has opened a whole new world of challenges—and opportunities—for marketers as personalization has been brought to the forefront of the strategy for many organizations. These requirements are making it all the more imperative for organizations to be able to craft robust experiences that are targeted to the needs and desires of all of their customers. In a world where customers have a multitude of options for nearly everything they are looking to purchase—and where new contenders are willing to offer almost anything to gain their business and loyalty if given the opportunity—the demand to know and effectively engage customers has never been greater. Download this whitepaper and discover how
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Pega
Published By: Pega     Published Date: May 24, 2016
The digital service revolution is well underway. For communications service providers (CSPs), it means going beyond traditional voice and data and upgrading their entire digital communications infrastructure. Research shows enterprise-class organizations are allocating heavy dollars towards communications solutions and prefer a single provider for digital services. This is a massive opportunity for CSPs to expand their services, generate more revenue, grow profit and increase market share. However, the majority of enterprises reported not receiving a consistently excellent experience with their most recent service contract. As a result, many switch to new providers. CSPs are losing credibility and the loyalty of their customers because of legacy and traditional systems that constrain their ability to act quickly. Enterprises are looking for CSPs who understand their complex business and can offer a full portfolio of digital services with quality and creativity to meet their needs.
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Pega
Published By: Pega     Published Date: May 24, 2016
As the marketing landscape continues to shift and evolve, marketers are being tasked with a multitude of responsibilities, not the least of which involves adopting new platforms and strategies to operate in a real-time world and provide relevant content across every conceivable delivery platform. This has opened a whole new world of challenges—and opportunities—for marketers as personalization has been brought to the forefront of the strategy for many organizations. These requirements are making it all the more imperative for organizations to be able to craft robust experiences that are targeted to the needs and desires of all of their customers. In a world where customers have a multitude of options for nearly everything they are looking to purchase—and where new contenders are willing to offer almost anything to gain their business and loyalty if given the opportunity—the demand to know and effectively engage customers has never been greater. Download this whitepaper and discover how
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Pega
Published By: Adobe     Published Date: Mar 21, 2017
Mobile devices are ubiquitous, and many organizations have realized that consumer-facing mobile apps can drive deep connections and loyalty with their customers.
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Adobe
Published By: Reevoo     Published Date: Jan 13, 2012
It goes against every instinct, but displaying negative reviews on your website helps sales online and offline. And that's not all. Bad reviews can also increase customer loyalty and life-time value, provide unbeatable business insight and help you win back unhappy customers
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reevoo, reviews, customer experience, customer satisfaction, marketing, business, customer loyalty, business insight, customer experience/engagement, business intelligence, reputation monitoring, market research, sales
    
Reevoo
Published By: Dyn     Published Date: Oct 04, 2016
With nearly 80% of businesses experiencing four or more disruptions to their site each month, Aberdeen Group recently conducted a study to get to the root of today's internet performance challenges. Read the findings and discover how companies: Improve resolution times resulting from web outages - 65% of companies experience an hour or more to repair an internet related outage Increase customer satisfaction by 30% - A consistent, reliable and fast web experience is your key to happy, loyal customers Protect revenue - 60% of businesses record a minute of downtime resulting in a $1,000 loss in revenue Are your online services and sites built for resiliency or destined for the headlines? Get the report to find out how leading organizations are bucking the stats and implementing Internet Performance Management (IPM ) tools to boost time to resolution and improve site performance.
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performance management, website, internet, dns
    
Dyn
Published By: Progress     Published Date: Oct 09, 2017
"The customer experience is incredibly important to business success and is often tied to customer engagement, retention rates, revenue, purchase frequency and overall loyalty. Today, the customer journey is incredibly complex, with everything from geographic location to data quality influencing the customer experience. As a result, brands may not be making the most of their customer experiences. However, with a mix of new technology combined with best practices, companies can regain control of the customer journey and create memorable experiences for their customers. "
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Progress
Published By: IBM     Published Date: Jul 26, 2017
With the advent of big data, organizations worldwide are attempting to use data and analytics to solve problems previously out of their reach. Many are applying big data and analytics to create competitive advantage within their markets, often focusing on building a thorough understanding of their customer base. High-priority big data and analytics projects often target customer-centric outcomes such as improving customer loyalty or improving up-selling. In fact, an IBM Institute for Business Value study found that nearly half of all organizations with active big data pilots or implementations identified customer-centric outcomes as a top objective (see Figure 1).1 However, big data and analytics can also help companies understand how changes to products or services will impact customers, as well as address aspects of security and intelligence, risk and financial management, and operational optimization.
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customer analytics, data matching, big data, competitive advantage, customer loyalty
    
IBM
Published By: Oracle (Hospitality)     Published Date: Mar 28, 2017
A loyalty program can deliver a number of important benefits to restaurants, coffee shops or other food and beverage operations. It provides restaurant operators with a way to reward customers and encourage repeat business. It is also an effective, measurable marketing tool – by gathering details about your guests, such as their e-mail address and location or date or birth, you can target them with promotions to help grow your revenue.
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recipe, food, restaurant, engagement, loyalty program, oracle
    
Oracle (Hospitality)
Published By: Oracle     Published Date: Jun 19, 2015
Descarga tu copia ahora y recibe consejos sobre cómo hacer que tus clientes vuelvan.
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customer loyalty, achieve customer loyalty, customer service, loyalty, influence consumer behavior, persuade customers, crm solutions/software, customer experience/engagement
    
Oracle
Published By: Oracle     Published Date: Jun 19, 2015
I responsabili del servizio clienti ricoprono un ruolo fondamentale nella definizione del marchio. Tuttavia, per essere in linea perfetta con il ruolo, queste persone devono essere consapevoli dell'importanza della creatività in ciò che fanno: il servizio clienti richiede progettazione.
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customer loyalty, achieve customer loyalty, customer service, loyalty, influence consumer behavior, persuade customers, crm solutions/software, customer experience/engagement
    
Oracle
Published By: Oracle     Published Date: Jun 19, 2015
This report will show you smarter ways to persuade your customers to keep spending with you.
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customer loyalty, achieve customer loyalty, customer service, loyalty, influence consumer behavior, persuade customers, crm solutions/software, customer experience/engagement
    
Oracle
Published By: IBM     Published Date: May 16, 2016
Across industries, customers today wield more power and greater choice than ever before – a power that they exercise by shifting their attention and spending (across multiple channels/devices in near-real time) from provider to provider. In this environment of hyper-connectedness and diminishing customer loyalty and fleeting human attention spans, the battle for holding customer interest and engaging him/her meaningfully requires, first and foremost, an everlasting commitment to "relevance. "Being relevant and demand-driven is of paramount importance to the media industry, but it is no less important to any industry that operates in a B2C world. However, adapting to the ever-rising expectations and changing buying behaviors of customers is becoming a Herculean task, requiring both business and technology transformation.
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ibm, ovum, customer veiwership, customer behavior, cross-plaform, cloud, analytic architecture
    
IBM
Published By: Sauce Labs     Published Date: Jun 04, 2018
No matter the industry, every company is now in the business of developing applications and online experiences. To keep up with the competition, you need to stand out in all of the digital noise. For your app to succeed, it is critical that it delight your customers with a flawless experience, regardless of what device they use to access it. New features and updates need to be delivered quickly and frequently, but without compromising quality. While development practices have dramatically changed to meet the high speed demands of today’s digital economy, testing has often been left behind as an afterthought. However, this attitude is changing as organizations discover the power of positive experience, and the business impacts of negative reviews. Businesses of all sizes are moving towards Continuous Testing practices and as a result are seeing accelerated software delivery cycles, high quality digital experiences across all platforms, and most importantly happy and loyal customers. T
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Sauce Labs
Published By: IBM     Published Date: Jan 27, 2017
High-priority big data and analytics projects often target customer-centric outcomes such as improving customer loyalty or improving up-selling. In fact, an IBM Institute for Business Value study found that nearly half of all organizations with active big data pilots or implementations identified customer-c entric outcomes as a top objective (see Figure 1).1 However, big data and analytics can also help companies understand how changes to products or services will impact customers, as well as address aspects of security and intelligence, risk and financial management, and operational optimization.
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IBM
Published By: KANA®, A Verint® Company     Published Date: Aug 07, 2014
Providing better products at a better price isn’t always enough to attract and retain customers. The only way to truly stand out is to provide outstanding customer service. But, simply answering a customer’s phone call on the first ring or resolving an issue doesn’t qualify as outstanding customer service anymore.
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customer service, self-service, loyalty, customers, web, crm & customer care
    
KANA®, A Verint® Company
Published By: Affirm     Published Date: May 11, 2015
This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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purchasing power, purchasing decisions, actionable tips, loyal customers, millennial consumers, customer experience/engagement
    
Affirm
Published By: IBM     Published Date: May 26, 2017
Business executives and managers at business-to-business (B2B) enterprises care about time, money, competitive advantage, customer loyalty and growth. Few pay much attention to the vital IT infrastructure that supports transactions and collaboration with trading partners—though that B2B backbone directly affects performance and profitability. In fact, just 26 percent of business managers view B2B integration as a competitive differentiator, according to a study for IBM by Vanson Bourne, a research consultancy. As a result, many enterprises continue to utilize manual and error-prone emails, faxes and file transfers for B2B transactions. Reliance on complex, brittle and antiquated systems to exchange critical data impacts time to market, cost-efficiency and satisfaction across suppliers and end-customers. Modernization of B2B integration in recent years has moved forward in fits and starts, often undermined by competing priorities and misalignment between business and IT managers.
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b2b integration, customer loyalty, ibm, customer growth
    
IBM
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