Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.

You want your business to grow. Be profitable. And stay competitive. Having a robust network is key to your success. Cisco is the worldwide leader in technology. Our SMB portfolio delivers the reliable, scalable, and highly secure IT infrastructure that your business needs. Staying ahead of market trends is vital to the success of your business. Cisco can help keep your business on the move while helping to secure your data, devices, and infrastructure. To find out how, download this whitepaper today.

As map providers move to a highly modular, platform-centric approach, get an understanding of how fleet and logistics software providers can deliver more value in their solutions to enhance efficiency, productivity, and safety. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.

As map providers move to a highly modular, platform-centric approach, get an understanding of the value being delivered and how you can harness the benefits and apply them to advertisement campaigns to attain more granular segmentation, precise targeting and a better audience experience. In this report by Counterpoint Technology Market Research, learn why the HERE Open Location Platform – described as super-rich, always up-to-date, and a neutral offering – is a leader in the location data arena.

Today, IT leaders address the PC lifecycle across a continuum from control to transformation. Control is geared to optimization, while transformation focuses on the business impact of technology. Though the two approaches differ, they are not in opposition. They strive for the same goals and face similar challenges. As IT leaders provide their workforce with the tools to carry out the corporate mission, they should develop a PC lifecycle strategy that encompasses the key organizational needs of systems management, end-user productivity, business innovation and data-centric security. Read this Dell whitepaper to learn more about the findings of a recent Forrester Consulting study, “Digital Transformers Innovate, Digital Controllers Optimize”. This paper will help clarify the PC lifecycle continuum, from the basics of control to the advanced levels of transformation, so you will be better equipped to determine the needs of your organization on that spectrum.

Business and IT leaders agree. IT Transformation is critical to compete in the digital economy. Drive innovation and agility, lower costs and speed deployment for real results. Modernise with leading hyper-converged, cloud, data storage, servers, open networking and data protection systems from Dell EMC powered by Intel ® .

In this Argyle Executive Forum webinar replay, leading HR executives across industries provide expert insight and recommendations for building an analytics strategy and putting a data foundation in place.

People analytics is increasingly on the agenda for organisations. With the rise of workplace technology allowing leaders to track employees’ performance, productivity and wellbeing, we partnered with the CIPD to survey over 3,000 business professionals to understand how people analytics is being used. And the results are in. 65% of respondents who work in an organisation with a strong people analytics culture, say their business performance is strong compared to competitors. As well as outlining the key opportunities leaders can capitalise on, this report covers: - How different professions are using people data - The various types of people data that are being used - How people analytics adds value to organisations - What the future holds for people data

The digital business continues to evolve. Investments in data analytics projects lead the way while traditional, proprietary infrastructures are being disrupted by cloud, open source and hyperconverged paradigms. These changes are forcing IT leaders to contend with greater workload diversity in the midst of tightening budgets. And while the workload [or] IT landscape is changing, the need for reliable data protection remains as crucial as ever to protect against, data corruption, human error, and malicious threats such as ransomware. Learn how Veritas can help you navigate through these obstacles. Join us to hear experts from ESG and Veritas discuss how the right data protection solution today can prepare you for tomorrow's business demands. You will learn: The key trends that are driving change in the digital business The most common causes of data loss in tomorrow’s multi-cloud data centers How to protect an increasingly diverse environment with minimal operational overhead

Perimeter-based solutions for network security do not work, leading to tool sprawl and performance issues. Read CSO Magazine’s interview with Gigamon CISO, Simon Gibson, to learn why a new, more intelligent approach is needed to build resilience into technology operations. “Security Should Be an Enabler” talks about an architectural approach that distributes only relevant data to appropriate tools, enabling an adaptable, simplified model at a reduced cost. Read now.

To Keep Pace With Your Customers and Competitors, It’s Time to Leave Your Legacy Software Behind. Legacy enterprise resource planning (ERP) systems struggle to keep up with the modern pace of business, and they fail to meet the changing needs of your workforce. Can your leaders quickly find and analyze vital data? Are your employees’ tasks and processes straightforward and efficient? Does your ERP software make it easier to support growth? See how manufacturers upgrading to the latest ERP software from Epicor transform their business by delivering the visibility, efficiency, and productivity essential for sustained growth.

After talking to 27 leading CFOs, the Economist Intelligence Unit finds that the finance team’s data analytics skills put the CFO in the driving seat of digital change. The result is that the CFO has a new responsibility to: • Help other business units meet their digital ambitions • Make relevant data visible across the business • Develop goals and metrics for digital success Watch the webinar

The transition to autonomous is all around. Its capability for problem-solving has never been seen before. Its potential for creating business value from algorithms and data makes it the next big frontier for business leaders. Two industry experts have discussed Oracle Autonomous Data Warehouse Cloud and what it can help organisations achieve. Talking about innovation,security and efficiency, they put the case for an autonomous future. Watch the webinar.

Some organizations are reluctant to migrate to the cloud because they believe they will be forced to learn new skills, start using new tools, and adopt new processes. However, by deploying VMware Cloud on AWS, your organization can continue to leverage existing, familiar VMware investments. This on-demand service delivers a powerful hybrid cloud solution, combining an industry leader in virtualization, VMware, with the largest cloud provider, Amazon Web Services (AWS). One of the first solution providers to achieve the VMware Solution Competency and a participant in the AWS Partner Initiative for VMware Cloud on AWS, RoundTower is uniquely qualified to help your organization adopt and optimize VMware Cloud on AWS. Watch this webinar to see how they can extend your on-premises data center to AWS, enabling you to gain increased flexibility, a rapidly scalable environment, and faster time to innovation. Download our webinar to learn How to take advantage of flexible consumption models t

Crime overall is decreasing, but chaotic events such as extreme weather, domestic terrorist attacks, gun violence, and opioid-related emergencies are increasing, requiring highly coordinated response protocols. From raucous inner cities to sleepy suburbs, the scope and nature of these threats demand a new way of thinking and acting– a new, frictionless collaboration among agencies, departments, and vendor partners. This is the next phase of digital age public safety. As more public safety leaders get introduced to sophisticated surveillance and big data technologies, they realize the benefits are within reach. Find out how by downloading today!

IoT adoption is expected to generate a 21% increase in corporate profits by 2022. This business value comes from the ability to automate processes and collect and analyze massive amounts of data—so organizations can make better informed decisions and deliver powerful customer experiences. But how are organizations really putting IoT to work for their business? And how can IoT risks be mitigated so these rewards can truly be achieved? This e-book explores the potential of IoT in the enterprise, which industries are leading the way and how to secure your connected things. It also provides: • 7 best practices for data privacy and security policies • 7 items to consider for device security • 6 key considerations for network connection security

Makino, a leader in manufacturing, required a global network to transfer massive amounts of data from their HQ to regional tech departments. Learn why Makino replaced their MPLS circuits with Aryaka.

In the age of big data, artificial intelligence (AI), machine learning and deep learning deliver unprecedented insights for the massive amounts of data. Many organization are now using AI for leading-edge research or as a competitive advantage. This Datanami white paper not only covers the societal impacts of deep learning, but it also discusses why traditional storage can't meet deep learning needs and how having the right data hub can help deliver data throughput for AI.

400+ IT professionals reveal what’s next for workload automation How are today’s leading companies using workload automation to drive their most important IT initiatives? Find out in this detailed report summary from analyst firm Enterprise Management Associates (EMA). You’ll learn how the role of workload automation is evolving, including: The rise of predictive analytics in WLA Surprising stats on the frequency and ease of migration How big data and cloud impact WLA The use of containers and micro services architectures Workload automation is changing fast. Keep up with the latest analyst research – download the report.

"Ransomware is top of mind for many organizations’ leaders as their organizations face the potentially disastrous aftermath of successful attacks. ESG has surveyed IT leaders and organizations to find out how big of a problem ransomware is, what are the business consequences of downtime caused by these attacks, and which are some of the best practices and capabilities organizations need to apply to be protected. According to the ESG research, nearly two-thirds of surveyed organizations across North America and Western Europe experienced a ransomware attack at some point last year, with 22% reporting weekly attacks. The attacks have helped make cybersecurity a target of IT investment, and spending is accelerating. What’s needed to fend off this epidemic are best practices and tools to: Prevent or at least mitigate attacks Protect data and backup data Recover reliably"

B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.

Your business is changing. As a finance leader, you know that accounting is a labour-intensive, costly process where systems often don’t allow for expedient exception handling and many days are fraught with difficulty in matching invoices to other databases for reconciliation. Like most companies, you know where you want to go but may not have infrastructure or internal expertise to handle electronic fund transfers, credit card payments or cheque processing— all the pieces required to make your vision for an efficient, integrated operation a reality.

As digital business evolves, however, we’re finding that the best form of security and enablement will likely remove any real responsibility from users. They will not be required to carry tokens, recall passwords or execute on any security routines. Leveraging machine learning, artificial intelligence, device identity and other technologies will make security stronger, yet far more transparent. From a security standpoint, this will lead to better outcomes for enterprises in terms of breach prevention and data protection. Just as important, however, it will enable authorized users in new ways. They will be able to access the networks, data and collaboration tools they need without friction, saving time and frustration. More time drives increased employee productivity and frictionless access to critical data leads to business agility. Leveraging cloud, mobile and Internet of Things (IoT) infrastructures, enterprises will be able to transform key metrics such as productivity, profitabilit

Leading companies are making digital transformation a reality put data and intelligence at the center of their future. They are building new capabilities, skills, and technology, and evolving their culture to transform into an ‘Intelligent Enterprise’ and achieve the aforementioned outcomes. These companies are not only delivering short-term value to shareholders, but are also positioned to thrive and transform their industry. Explore how SAP can help you navigate the journey to the Intelligent Enterprise.

The HX Data Platform uses a self-healing architecture that implements data replication for high availability, remediates hardware failures, and alerts your IT administrators so that problems can be resolved quickly and your business can continue to operate. Space-efficient, pointerbased snapshots facilitate backup operations, and native replication supports cross-site protection. Data-at-rest encryption protects data from security risks and threats. Integration with leading enterprise backup systems allows you to extend your preferred data protection tools to your hyperconverged environment.