No matter what industry you’re in or role you have, we all share a universal interest in trends. As marketers, we look to Google Trends to understand what keywords and search terms are most popular; we look for trending hashtags and conversations on social to inform the content we put out; and we put “Trends” sessions on our agendas at conferences because we know they’ll draw an audience. We’ve tapped into this almost universal desire to understand what the masses are doing.

Application programming interfaces, or APIs, are the way software talks to other software—so by definition, they’re a technology that connects systems. Many enterprise leaders think of them primarily in these terms. For example, 57 percent of respondents to Google’s enterprise digital maturity assessment tool, Apigee Compass, characterize APIs as systems integration technology.

Enterprises can extend their services with scale and speed that would have been unthinkable just a few years ago. They can focus on their core strengths while leveraging resources from other ecosystem participants, creating richer, more valuable digital experiences than most companies have the resources to produce alone and spreading their businesses to new audiences and markets. The speed of change and the range of opportunities are dizzying—which is why it’s so easy for businesses to hit hurdles or chart the wrong course.

Rackspace Quick Start for Google Cloud Platform helps enterprises expedite their migration to Google Cloud using proven design, automation, and migration methodologies—all executed by Rackspace experts who have deployed more than a million applications into the cloud. By partnering with your company’s cross-functional leaders, our professional adoption team will fast-track your journey to the cloud—typically moving your first application(s) to the cloud within the first few weeks of the program. This annual review includes an assistance with a disaster recovery (DR) simulation, audit of patch levels, and upl eveling the deployment tools to ensure they align with the infrastructure that may have evolved since deployment.

Whether you’re already a Google customer or simply getting started with the public cloud, Google Cloud Platform (GCP) is an aordable, reliable, innovative and intuitive cloud solution. Rackspace can help you accelerate innovation and cost savings by taking over the intensive dayto-day operations of GCP — letting you focus on achieving your core business objectives while optimizing the performance of your applications. Rackspace works with customers to identify the scope and criticality of their applications and determine the service level that best addresses their needs. To discover how, download this whitepaper today.

Nearly nine in 10 enterprises have adopted a multi-cloud strategy, according to the latest RightScale State of the Cloud Report, and these enterprises use eight different clouds, on average. Increasingly, their cloud of choice is a public cloud. Every public cloud, however, is different. GCP is rapidly gaining users among companies of all sizes. Today, GCP’s customers include large global brands like Disney, eBay, HSBC, The Home Depot, Schlumberger and Verizon, and smaller ones like gaming platform Smash.gg and the Rhode Island School of Design, one of the nation’s leading arts and design institutions. Whether GCP is a good fit for your company depends on a multitude of factors. To find out what these are and how Rackspace can help your business, download this whitepaper today.

Your Local Business Listings are part of the foundation of your online presence. Ensuring that all of your brick-and-mortar business locations are accurately represented on directories like Google My Business, Facebook Places, Bing Places, Apple Maps and more requires a hands-on, managed approach to local data optimization.

We all use APIs every day. The demands of digital transformation, and the related need for platforms and ecosystems, make it essential to manage APIs throughout their life cycle. We identify the pros and cons of a wide range of API management vendors and offerings, to help you make the right choice.

In our 26-criterion evaluation of API management solutions providers, we identified the 15 most significant ones — Axway, CA Technologies, Google, IBM, Microsoft, MuleSoft, Oracle, Red Hat, Rogue Wave Software, Sensedia, Software AG, TIBCO Software, Torry Harris Business Solutions, Tyk Technologies, and WSO2 — and researched, analyzed, and scored them. This report shows how each provider measures up and helps application development and delivery (AD&D) professionals make the right choice.

Often times hiring a professional to manage your PPC accounts actually saves you money. Check out our free whitepaper to find out why!

Thinking about hiring a PPC Manager? This Whitepaper explores some of the most important questions you can ask.

Advanced Technology is having a growing impact on our everyday lives. Adoption of advanced technologies and virtual assistants such as Amazon Echo and Google Home are becoming more mainstream in homes. Meanwhile organizations worldwide are increasingly looking at how to implement similar technologies to improve productivity, speed workflows, and increase collaboration among employees, business partners, and even customers. To date, little is known about perceptions of technologies such as artificial intelligence (AI) and virtual assistants in the workplace and how they will impact how we work in the future.

The Cloud, once a radical idea in IT, is now mainstream. Whether it’s email, backup or file sharing, most consumers probably use a cloud service or two. Similarly, most IT professionals are familiar with cloud service providers such as Amazon, Google and Microsoft Azure, and many companies have moved at least some of their information technology processes into the cloud. In fact, the cloud has become so popular it’s easy to assume that running IT applications on-premises is not cost competitive with a cloud based service. In this report Evaluator Group will test the validity of that assumption with a TCO (Total Cost of Ownership) model analyzing a hyperconverged appliance solution from HPE and a comparable cloud service from Amazon Web Services (AWS).

HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’

HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’

In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice

In our 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, we identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel, The Trade Desk, Turn, and Viant — and researched, analyzed, and scored them. This report shows how each provider measures up and helps marketing professionals make the right choice.

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A zero trust security and access model is the solution: Every machine, user, and server should be untrusted until proven otherwise. But how do you achieve zero trust? Read this white paper authored by Akamai’s CTO, Charlie Gero, to learn how to transition to a perimeter-less world in an incredibly easy way, with steps including: • The zero trust method of proof • The vision behind Google BeyondCorpTM • Analysis of application access vs. network access • How to deploy user grouping methodology • Guidance for application rollout stages 1-8

"A zero trust security and access model is the solution: Every machine, user, and server should be untrusted until proven otherwise. But how do you achieve zero trust? Read this white paper authored by Akamai’s CTO, Charlie Gero, to learn how to transition to a perimeter-less world in an incredibly easy way, with steps including: • The zero trust method of proof • The vision behind Google BeyondCorpTM • Analysis of application access vs. network access • How to deploy user grouping methodology • Guidance for application rollout stages 1-8"

The use of SSL encryption for all enterprise Internet traffic is growing steadily. Applications that make use of SSL – such as SharePoint, Exchange, WebEx, Salesforce.com and Google Apps – are commonplace. Even email applications like Gmail, Yahoo, and Zimbra are being used in workplace environments as hosted email or BYOD apps. It’s clear that organizations now need complete visibility into the SSL traffic coming across the WAN. They need the ability to preserve complete network and web histories from encrypted network and web traffic for compliance, regulatory and logging requirements. Blue Coat has solutions today to address the SSL dilemma.