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Con le soluzioni sicure per l'area di lavoro digitale di Citrix e Google Cloud, nulla ti ostacola la tua azienda. Scarica questa infografica per saperne di più!

Often times hiring a professional to manage your PPC accounts actually saves you money. Check out our free whitepaper to find out why!

Thinking about hiring a PPC Manager? This Whitepaper explores some of the most important questions you can ask.

No matter what industry you’re in or role you have, we all share a universal interest in trends. As marketers, we look to Google Trends to understand what keywords and search terms are most popular; we look for trending hashtags and conversations on social to inform the content we put out; and we put “Trends” sessions on our agendas at conferences because we know they’ll draw an audience. We’ve tapped into this almost universal desire to understand what the masses are doing.

Advanced Technology is having a growing impact on our everyday lives. Adoption of advanced technologies and virtual assistants such as Amazon Echo and Google Home are becoming more mainstream in homes. Meanwhile organizations worldwide are increasingly looking at how to implement similar technologies to improve productivity, speed workflows, and increase collaboration among employees, business partners, and even customers. To date, little is known about perceptions of technologies such as artificial intelligence (AI) and virtual assistants in the workplace and how they will impact how we work in the future.

The Cloud, once a radical idea in IT, is now mainstream. Whether it’s email, backup or file sharing, most consumers probably use a cloud service or two. Similarly, most IT professionals are familiar with cloud service providers such as Amazon, Google and Microsoft Azure, and many companies have moved at least some of their information technology processes into the cloud. In fact, the cloud has become so popular it’s easy to assume that running IT applications on-premises is not cost competitive with a cloud based service. In this report Evaluator Group will test the validity of that assumption with a TCO (Total Cost of Ownership) model analyzing a hyperconverged appliance solution from HPE and a comparable cloud service from Amazon Web Services (AWS).

HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’

HERE was named the world’s leading location platform in 2018 (Source: Ovum), overtaking Google for the first time. Ovum’s Index assesses and ranks the major vendors in the location platform market. According to Ovum: ‘HERE has always scored well on the completeness of its offering, leading on this front for some time. Where it traditionally lagged Google was on the reach of its platform, but this has been steadily improving thanks to the wide range of verticals its platform addresses. An important factor in HERE topping the leader board has been its strong focus on the developer community.’

In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.

In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice

In our 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, we identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel, The Trade Desk, Turn, and Viant — and researched, analyzed, and scored them. This report shows how each provider measures up and helps marketing professionals make the right choice.

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A zero trust security and access model is the solution: Every machine, user, and server should be untrusted until proven otherwise. But how do you achieve zero trust? Read this white paper authored by Akamai’s CTO, Charlie Gero, to learn how to transition to a perimeter-less world in an incredibly easy way, with steps including: • The zero trust method of proof • The vision behind Google BeyondCorpTM • Analysis of application access vs. network access • How to deploy user grouping methodology • Guidance for application rollout stages 1-8

"A zero trust security and access model is the solution: Every machine, user, and server should be untrusted until proven otherwise. But how do you achieve zero trust? Read this white paper authored by Akamai’s CTO, Charlie Gero, to learn how to transition to a perimeter-less world in an incredibly easy way, with steps including: • The zero trust method of proof • The vision behind Google BeyondCorpTM • Analysis of application access vs. network access • How to deploy user grouping methodology • Guidance for application rollout stages 1-8"

The use of SSL encryption for all enterprise Internet traffic is growing steadily. Applications that make use of SSL – such as SharePoint, Exchange, WebEx, Salesforce.com and Google Apps – are commonplace. Even email applications like Gmail, Yahoo, and Zimbra are being used in workplace environments as hosted email or BYOD apps. It’s clear that organizations now need complete visibility into the SSL traffic coming across the WAN. They need the ability to preserve complete network and web histories from encrypted network and web traffic for compliance, regulatory and logging requirements. Blue Coat has solutions today to address the SSL dilemma.

This white paper illustrates Google Shopping’s role in the changing eCommerce landscape; from price comparison engines to CPC.

Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.

Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.

Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.

Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.