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Published By: Akamai Technologies     Published Date: Jun 14, 2018
"A zero trust security and access model is the solution: Every machine, user, and server should be untrusted until proven otherwise. But how do you achieve zero trust? Read this white paper authored by Akamai’s CTO, Charlie Gero, to learn how to transition to a perimeter-less world in an incredibly easy way, with steps including: • The zero trust method of proof • The vision behind Google BeyondCorpTM • Analysis of application access vs. network access • How to deploy user grouping methodology • Guidance for application rollout stages 1-8"
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security, perimeter security, zero trust, cloud, enterprise security
    
Akamai Technologies
Published By: Applause Israel     Published Date: Jun 19, 2018
study by UPS and comScore found that 53% of shoppers who don’t use retailers’ mobile apps state it’s because they like using the website better. These shoppers see no benefit from installing these apps, as they provide an inferior experience with no added benefits. Looking at the Apple and Google Play App Stores, a large amount of retailers have apps with very few reviews, and some don’t even have a mobile app. Another problem is the performance of retail apps. 61% consumers expect an app to load in under 4 seconds according to research by Dynatrace. In its study, only one retailer made it under that threshold. And that is just purely opening the app. What is the experience once consumers get past that point?
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Applause Israel
Published By: Trend Micro     Published Date: May 03, 2018
Hybrid cloud security is a hot topic, especially with the massive growth of public cloud providers like Amazon Web Services (AWS), Microsoft® Azure™ and Google Cloud. With the emergence of the hybrid cloud, where workloads are deployed across physical, virtual, and cloud, security professionals are constantly being challenged to evolve their security practices to adapt to this new architecture. Trend Micro Hybrid Cloud Security, powered by XGen™, takes a blended approach. It combines multiple cross-generational threat defense techniques for protecting hybrid environments. When one technique isn’t effective against a given threat, another will step in to eliminate the threat.
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Trend Micro
Published By: CrowdStrike     Published Date: May 10, 2018
One of the biggest challenges to effectively stopping breaches lies in sifting through vast amounts of data to find the proverbial “needle in the haystack” – the subtle clues that indicate an attack is imminent or underway. As modern computer systems generate billions of events daily, the amount of data to analyze can reach petabytes. Compounding the problem, the data is often unstructured, discrete and disconnected. As a result, organizations struggle to determine how individual events may be connected to signal an impending attack. In this context, detecting attacks is often difficult, and sometimes impossible. This white paper describes how CrowdStrike solved this challenge by building its own graph data model – the CrowdStrike Threat Graph? – to collect and analyze extremely large volumes of security-related data, and ultimately, to stop breaches. This revolutionary approach applies massive graph-based technologies, similar to the ones developed by Facebook and Google, to detect k
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CrowdStrike
Published By: Site Pro PPC     Published Date: May 14, 2009
Often times hiring a professional to manage your PPC accounts actually saves you money. Check out our free whitepaper to find out why!
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site pro, ppc, ppc management, adwords, google, yahoo, msn, search marketing agencies
    
Site Pro PPC
Published By: Site Pro PPC     Published Date: May 14, 2009
Thinking about hiring a PPC Manager? This Whitepaper explores some of the most important questions you can ask.
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site pro, ppc, ppc management, adwords, google, yahoo, msn, search marketing agencies
    
Site Pro PPC
Published By: Hewlett Packard Enterprise     Published Date: Nov 06, 2017
The Cloud, once a radical idea in IT, is now mainstream. Whether it’s email, backup or file sharing, most consumers probably use a cloud service or two. Similarly, most IT professionals are familiar with cloud service providers such as Amazon, Google and Microsoft Azure, and many companies have moved at least some of their information technology processes into the cloud. In fact, the cloud has become so popular it’s easy to assume that running IT applications on-premises is not cost competitive with a cloud based service. In this report Evaluator Group will test the validity of that assumption with a TCO (Total Cost of Ownership) model analyzing a hyperconverged appliance solution from HPE and a comparable cloud service from Amazon Web Services (AWS).
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infrastructure, cost competitive, cloud, hyper converged, amazon web services, total cost of ownership, tco
    
Hewlett Packard Enterprise
Published By: Adobe     Published Date: Nov 09, 2017
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, Evergage, Google, IBM, Localytics, Mixpanel, Optimizely, SAS, and Webtrekk — and researched, analyzed, and scored them. This report shows how each provider measures up and helps customer insights (CI) professionals make the right choice
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
In our 36-criteria evaluation of omnichannel demand-side platform (DSP) providers, we identified the 11 most significant ones — Adform, Adobe, AOL, AppNexus, DataXu, Google, MediaMath, Rocket Fuel, The Trade Desk, Turn, and Viant — and researched, analyzed, and scored them. This report shows how each provider measures up and helps marketing professionals make the right choice.
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Adobe
Published By: Google Chrome Enterprise     Published Date: Feb 14, 2018
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Google Chrome Enterprise
Published By: Google Chrome Enterprise     Published Date: Feb 14, 2018
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Google Chrome Enterprise
Published By: Google Chrome Enterprise     Published Date: Feb 14, 2018
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Google Chrome Enterprise
Published By: Blue Coat Systems     Published Date: Aug 12, 2013
The use of SSL encryption for all enterprise Internet traffic is growing steadily. Applications that make use of SSL – such as SharePoint, Exchange, WebEx, Salesforce.com and Google Apps – are commonplace. Even email applications like Gmail, Yahoo, and Zimbra are being used in workplace environments as hosted email or BYOD apps. It’s clear that organizations now need complete visibility into the SSL traffic coming across the WAN. They need the ability to preserve complete network and web histories from encrypted network and web traffic for compliance, regulatory and logging requirements. Blue Coat has solutions today to address the SSL dilemma.
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blue coat, ssl, ssl visibility
    
Blue Coat Systems
Published By: Lengow     Published Date: Jun 06, 2016
This white paper illustrates Google Shopping’s role in the changing eCommerce landscape; from price comparison engines to CPC.
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increase your sales, google shopping, google shopping campaigns, ecommerce, online shopping, customer experience/engagement, e-commerce
    
Lengow
Published By: Adobe     Published Date: Feb 20, 2014
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
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forrester, adobe, mobile app promotion, mobile app, mobile applications, apps, mobile marketing, promotion, social networking, digital marketing, launching apps, mobile technology, customer engagement, social media, internet marketing, customer experience/engagement, e-commerce, social media marketing
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
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customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing, customer experience/engagement
    
Adobe
Published By: Adobe     Published Date: Feb 09, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
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customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing
    
Adobe
Published By: Adobe     Published Date: Feb 10, 2016
Today’s ultra-connected consumers are interacting with brands more often and in more places than ever. In fact, the average customer comes in contact with a brand at least five times before buying — whether it’s a Google search, an in-store visit or downloading an app.
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customer experience, customer interaction, reinventing the customer experience, marketing experiences, customer, interactive marketing, customer experience/engagement
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
According to Eric Schmidt, CEO of Google, more content is created every two days than was produced from the beginning of time until 2003.
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content management, online content, customer experience, customer interaction
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
According to Eric Schmidt, CEO of Google, more content is created every two days than was produced from the beginning of time until 2003.
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content management, online content, customer experience, customer interaction
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
According to Eric Schmidt, CEO of Google, more content is created every two days than was produced from the beginning of time until 2003.
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content management, online content, customer experience, customer interaction
    
Adobe
Published By: IBM APAC     Published Date: Aug 22, 2017
Today’s enterprises support an assortment of end-user devices, including laptops and desktops (both PCs and Macs), tablets and hybrid devices, and, of course, smartphones. Not only do employees use a variety of form factors, but they run a variety of platforms on those devices, including: • Apple iOS and Apple macOS • Google Android • Microsoft Windows
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user based context, id management, integration, azure ad, application catalogs, portal, end user store, saas, mdm, client management
    
IBM APAC
Published By: CA Technologies     Published Date: Jan 26, 2015
The ability to apply software to strategic advantage is the de? ning technology theme of this decade. This is not just an IT issue. It is a business imperative. Every business is in the software business. In some industries, the number of software jobs has doubled over the past ? ve years. JP Morgan Chase has more software developers than Google and more technologists than Microsoft. If you think your company isn’t in the software business, you’re wrong. Airlines, oil companies, telecommunications providers all are using applications to attract customers and gain a competitive advantage. With the ubiquitous adoption of mobile devices, a whole new platform for application and content delivery is evolving. With their colorful, interactive, intuitive user interfaces, always-on global connectivity, sensing capabilities such as GPS and device orientation and their ability to connect with users through personalized con? guration options, mobile is truly the de? ning platform of the applicat
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enterprise mobility management, mobile devices, software, competitive advantage, strategic requirement
    
CA Technologies
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