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Published By: Gold Lasso     Published Date: Jan 20, 2007
Organizations using e-mail marketing as a part of their overall communications plan can utilize a variety of tactics to effectively manage and reduce spam complaints. The purpose of this white paper is to educate organizations and marketers on the basics of the CAN-SPAM act by weeding through the jargon.
Tags : 
spam, spam complaints, email communication, black list, white list, deliverability, email marketing, inbox, gold lasso, email marketing services/software
    
Gold Lasso
Published By: Gold Lasso     Published Date: Jul 13, 2007
There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, "decision points," factors that make it worth your while to consider finding a new ESP.
Tags : 
email service, isp, esp, vendor selection, vendors, email marketing, service provider, dns configuration, communication, gold lasso, email marketing services/software
    
Gold Lasso
Published By: Gold Lasso     Published Date: Oct 02, 2007
Many email marketers look for the lowest price point and equate that to the best value, but the lowest cost may not be the best value. Understanding how Email Service Providers determine price and what features you're paying for is an important part of being a successful email marketer.
Tags : 
marketing, email marketing, vendors, esp, esps, marketing solutions, vendor selection, gold lasso
    
Gold Lasso
Published By: Gold Lasso     Published Date: Oct 02, 2008
Integrating Email Campaigns with New and Existing Mediums.  This white paper is a review of the "why's" and "how's" of email integration with other marketing mediums.
Tags : 
goldlasso, social network, myspace, facebook, linkedin, blogs, advertising, email marketing services/software
    
Gold Lasso
Published By: Gold Lasso     Published Date: Jul 13, 2007
There are more than one hundred Email Service Providers (ESPs) selling their services in the market today and all of them are on the hunt for new customers. This white paper identifies what we call, "decision points," factors that make it worth your while to consider finding a new ESP.
Tags : 
email service, isp, esp, vendor selection, vendors, email marketing, service provider, dns configuration, communication, gold lasso
    
Gold Lasso
Published By: Gold Lasso     Published Date: Jul 13, 2007
Since the introduction of e-mail as a viable marketing and communications vehicle, the focus has shifted from a "one size fits all" model to content that is relevant and specific to the intended recipient. This paper reviews general concepts behind personalization, further investigates its advantages, discusses the challenges to personalizing campaigns and provides solutions to overcome the challenges.
Tags : 
personalization, newsletter design, content personalization, return on investment, email marketing, ebusiness, ecommerce, e-commerce, customer relationship, crm, gold lasso
    
Gold Lasso
Published By: Gold Lasso     Published Date: Jul 13, 2007
Successful delivery is the driving force behind an effective email marketing campaign. The purpose of this paper is to provide a summary of terms (or jargon) related to e-mail deliverability, increase general knowledge of the concept, discuss delivery barriers and provide tactics to overcome these issues.
Tags : 
email delivery, deliverability, inbox, email marketing, enewsletter, email newsletter, e-newsletter, newsletter, blocking, filtering, gold lasso
    
Gold Lasso
Published By: Gold Lasso     Published Date: Oct 02, 2007
Many email marketers look for the lowest price point and equate that to the best value, but the lowest cost may not be the best value. Understanding how Email Service Providers determine price and what features you're paying for is an important part of being a successful email marketer.
Tags : 
marketing, email marketing, vendors, esp, esps, marketing solutions, vendor selection, gold lasso
    
Gold Lasso
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