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Published By: Oracle     Published Date: May 05, 2017
Alla yrkesverksamma personer måste idag hantera digital disruption. Kunderna har ett oöverträffat urval, de förväntar sig ytterst personanpassade upplevelser tillsammans med en alltmer avancerad inköpsväg, och väljer de företag som kan erbjuda ett relevant värde i varje steg.
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Published By: ESV Digital     Published Date: Feb 10, 2015
The multiplication of marketing channels and devices concerning consumers has greatly increased the complexity faced by brands in their marketing efforts. This white paper aims to explain the issues, the principal attribution models used and the related challenges.
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esv digital, algorithms, interactions, point of contact, nurturing, marketing data, marketing analytics, interactive marketing, customer experience/engagement, market research, other
ESV Digital

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