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Published By: Silverpop     Published Date: Sep 19, 2011
With the growth of email marketing flooding inboxes, the pressure has never been greater to deliver highly compelling and creative communications programs. With more companies sending out more emails, you've got to do more to position your program above the competitive fray.
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silverpop, drive renewal, cross-promote, url, landing pages, content management systems, web analytics, online video marketing
Published By: ServiceSource     Published Date: Nov 01, 2013
In this book we describe best practices honed through 13 years of experience and partnership with some of the leading technology companies in the world. These best practices will give you insight into three key areas: Data management & renewal opportunity generation Sales strategy & execution Continuing the renewal cycle We hope you enjoy this book!
Tags : 
reducing customer churn, servicesource, recurring revenue, higher profit margins, drive innovation, drive performance, saas companies, competitive markets

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