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digital persona

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Published By: Progress     Published Date: Oct 09, 2017
Get a step ahead, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization. There are many ways to put your company’s data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, and you’ll find living proof that data is a resource that helps build a digital empire. Download this guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization.
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Progress
Published By: New Voice Media     Published Date: Jul 24, 2017
Da Kunden heute zunehmend digital vernetzt und Big Data auf dem Vormarsch sind, wird ein herausragender und personalisierter Kundenservice immer wichtiger. Der Kundenservice ist das entscheidende Alleinstellungsmerkmal, das den größten Einfluss auf Kundenentscheidungen und somit Ihren Umsatz hat.
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salesforce, cloud-kontakt-center-software, • plattform für den internen vertrieb
    
New Voice Media
Published By: CyberSource EMEA     Published Date: May 04, 2018
Digital technology is creating change at a pace never seen before. Customers now expect speed, ease, choice and a personalised service. It makes customer experience key to success. And it sets merchants a challenge. To survive, and thrive, businesses need to stay agile in everything they do –including how they manage fraud. As the people who set the strategy that determines if an order is accepted or not, fraud teams have a pivotal role to play in improving customer experience and reducing risk. This makes fraud management more than a back-office utility. It’s a way to differentiate your business and achieve a competitive advantage. This is the question we put to three specialists from CyberSource – as well as Chris Monk from digital literacy agency Decoded. This report reflects their expert opinion, and explores: • The changing landscape for businesses. • The key challenges for fraud teams. • How to develop an agile fraud solution
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CyberSource EMEA
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Today’s Chief Marketing Officer is tasked with many demands, made even more challenging with the ever-evolving digital domain. Their biggest challenge? Leveraging personalization to demonstrate and drive clear ROI to the executive team. Download this report from Argyle Executive Forum to see how leading CMOs weigh in on other challenges, including how they can skillfully decipher, understand, and leverage the abundance of available data to engage with customers.
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Oracle Marketing Cloud
Published By: Fujitsu     Published Date: Feb 26, 2018
The hallmark of the digital age is change – constant, rapid, and often disruptive. The computer itself has changed from mainframe to minicomputers, personal desktops to laptops, handheld devices to mobile computers. We now have tiny embedded computers in cars, in washing machines and even in cats and dogs. How we live our lives has changed. Virtually every activity humans engage in, is impacted by computers and that’s constantly changing too. No surprise then, that K-12 education was also impacted by the constant transformation of computers. Intel, the Intel logo, Intel Core, Intel vPro, Core Inside and vPro Inside are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries
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learning, digital, lessons, education, solutions, fujitsu
    
Fujitsu
Published By: HERE Technologies     Published Date: Jul 19, 2018
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer – including bridging the journeys between digital and physical worlds – you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Adobe     Published Date: Nov 06, 2012
Adobe has released the 2012 Digital Marketing Optimisation Survey Results, which focuses on the key areas where digital marketers need to excel in order to ensure success: personalisation, social media, mobile, and customer experience.
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adobe, digital marketing, optimization, optimisation, web content management, customer experience, website development, emerging marketing, social media, internet marketing
    
Adobe
Published By: SAP SME     Published Date: Nov 02, 2017
Las expectativas del consumidor estan cambiando y los modelos de negocio tambien deberían hacerlo. En la era del consumidor digital, IDC asegura que solo aquellas empresas que puedan interactuar con cada consumidor individualmente –para construir relaciones a largo plazo que sean personales y auténticas– sobrevivirán y prosperarán.
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SAP SME
Published By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment and r
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Google Analytics 360 Suite
Published By: Carbon Black     Published Date: Apr 10, 2018
For decades, the financial services industry has endured constant change and uncertainty, from the depths of a financial crisis to widespread regulation overhauls. With the advent of more advanced cybersecurity threats, the industry has responded with rapid digital transformation to remain competitive while also pushing the envelope. Today, managing and mitigating cyber-related risks not only draws government scrutiny, but increased consumer scrutiny as well, with longstanding brand reputations anchored to institutions’ ability to protect its most sensitive data. In a recent survey of Americans, financial information was considered by consumers to be their most valuable personal information, worth even more than personal or family photos and videos. For consumers, failing to protect their data is a grave violation of trust, to the point where 72% would consider leaving their current financial institution if their sensitive information was taken hostage by ransomware.1 Not only does the
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Carbon Black
Published By: Forrester Research     Published Date: Jun 11, 2018
There’s an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends aren’t working together, resulting in appealing websites and apps that don’t quite deliver. We’ve arrived at this misalignment for understandable reasons. Previously, most chief information officers (CIOs) were hired to digitize and bring order to companies’ internal systems and processes. They saw websites as marketing channels and were happy to let chief marketing officers (CMOs) oversee that province of technology. They had, and still have, plenty to do just to keep internal operations running smoothly. Marketers soon got into the habit of developing not just content, but also software programs to better reach and transact with customers. But now that websites and apps are becoming cornerstones of the business, the stakes are too high to al
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cio, marketers, business, digital, customers
    
Forrester Research
Published By: PwC     Published Date: Jun 20, 2018
Digital Fitness Assessment 2.0 is here. The time to upskill is now. Let’s face it--every industry is being disrupted. To stay profitable and lead the way, it’s critical to be deliberate about making sure your employees have the skills they’ll need to take you there. The Digital Fitness Assessment will help your employees build their future through a custom experience that targets specific skills and behaviors to each employee. Get a demo here. [Please confirm link works and is tracked] What if you could give every employee a blueprint for tomorrow's most-needed skills? Your people know they need new skills--and most are eager to get them. But, what most companies offer is, well, standardized. That can make it boring and not applicable. To stand out and bring your workforce into the future, you need a creative, personal--and even enjoyable--learning experience. The Digital Fitness Assessment will help your employees build their future. Get a demo here. [Please confirm link works and is
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PwC
Published By: Group M_IBM Q119     Published Date: Feb 08, 2019
Banking engagement is about to come full circle. Over the past few decades, banks have pushed customers to digital and self-service channels, with significant consequences. As customers take their transactions from the branches to the digital channels, banking has become less and less personal. Conversational Banking allows banks to have the best of both worlds as this always-on, personalized banking will be available at a fraction of the cost of relying on human agents alone. It is both instantaneous and personal. It feels intimate but is cost-effective. Read more to see how banks can start.
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Group M_IBM Q119
Published By: Group M_IBM Q2'19     Published Date: Mar 29, 2019
Banking engagement is about to come full circle. Over the past few decades, banks have pushed customers to digital and self-service channels, with significant consequences. As customers take their transactions from the branches to the digital channels, banking has become less and less personal. Will this trend continue? To predict the future let’s first review how we got here.
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Group M_IBM Q2'19
Published By: Mimecast     Published Date: Jan 19, 2018
Any digital device or application can be a vector for a cyberattack, but email is an especially acute problem for many organizations. As individuals or members of organizations, most people rely on email to communicate with colleagues, whether in the next cubicle or across the globe. For many in the business world, 24/7 access to email is routine, and often required. Instant, ubiquitous and inexpensive communication gives us quick access to others in our business and personal lives, but gives criminals easy and direct access to us as well.
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phishing, email threats, cyberattack, email protection
    
Mimecast
Published By: DigitalPersona UK     Published Date: Jul 21, 2011
This whitepaper outlines the problems of traditional password-based authentication systems, and sets out how they can implement strong authentication systems that are secure and easy to use.
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digital persona, password, fingerprint authentication, identity management, identity protection, data security, identity theft, loss prevention, compliance, biometrics, fraud prevention, transaction authentication, identification, cloud security, cloud based security saas security, strong authentication, fingerprint, full disk encryption, single sign-on, cloud management
    
DigitalPersona UK
Published By: DigitalPersona UK     Published Date: Jul 21, 2011
This white paper shows how integrated security suites can help organizations achieve high security and compliance with internal and external mandates, while also providing lower out-of-pocket costs, simplified management, and no compatibility issues.
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fingerprint authentication, identity management, identity protection, data security, identity theft, loss prevention, compliance, strong authentication, biometrics, fraud prevention, transaction authentication, identification
    
DigitalPersona UK
Published By: DigitalPersona UK     Published Date: Jul 21, 2011
This whitepaper takes a deeper look at the steps you can take to protect your critical data and provide secure access to that data via the cloud to improve your security posture and reduce cost.
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end point security, digitalpersona, saas, security as a service, cloud, cloud security, cloud based security, saas security, strong authentication, fingerprint authentication, identity management, identity protection, data security, identity theft, loss prevention, compliance, biometrics, fraud prevention, transaction authentication, identification
    
DigitalPersona UK
Published By: Data Stax     Published Date: Oct 05, 2016
Customers demand speed, convenience, and in-context experiences. Netflix, Mint Bills, and Clear Capital know their customers won’t give them a second chance. Learn how these leaders use DataStax Enterprise to provide an experience their customers can’t get anywhere else.
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datastax, netflix, mint bills, digital, personalization
    
Data Stax
Published By: Data Stax     Published Date: Oct 14, 2016
Financial services companies engage with customers across multiple channels and across a range of financial products. This wealth of customer information is often stored in isolated data silos. Building a 360° view of the customer can directly impact customer experience and help banks grow customer retention, upsell products and provide compelling interactions. This paper examines the challenges these institutions face when creating a 360° view of every customer interaction, what database requirements the lines of business should look into, and use cases to benefit from by leveraging DataStax Enterprise, the database platform purpose built to power cloud applications.
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datastax, netflix, mint bills, digital, personalization
    
Data Stax
Published By: KANA®, A Verint® Company     Published Date: Aug 14, 2014
In the words of Forrester Research Inc's Senior Analyst, David Aponovich, "the time is now to reinvent yourself to operate in a digital, connected, omnichannel world where the customer has more information, more choice, and is demanding better and more personalized service and support. Hear why he anticipates that 'Consumers are going to slide with the businesses that best deliver these things in the most effective and personal way.
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kana, forrester, omnichannel, consumer, personalized service, support, customer service
    
KANA®, A Verint® Company
Published By: Genesys     Published Date: Feb 27, 2018
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer. Download this eBook. Learn how you can: • Design a successful digital customer engagement strategy • Provide agents with a 360-degree view of the customer across all digital channels and voice • Deliver omnichannel experiences that are personalized, context-based, and low-effort
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digital customer service, contact center, digital channel, ebook
    
Genesys
Published By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
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ibm, senior marketing decision makers, audience targeting, digital experiences, branding
    
IBM
Published By: Datastax     Published Date: Apr 04, 2017
Netflix, Intuit and Clear Capital. These 3 innovative companies have one thing in common. They are altering their business landscape and transforming the way people live and work through highly personalized applications. And they're doing this with Apache Cassandra™ and DataStax. Download this white paper and learn why relational technologies failed to meet the demands of Netflix, Mint Bills and Clear Capital and how these enterprises modernize their Web and Mobile applications with DataStax to drive customer engagement, loyalty and lifetime value.
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datastax, netflix, mint bills, digital, personalization
    
Datastax
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