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Published By: Sauce Labs     Published Date: May 30, 2018
Today’s modern development disciplines -- whether Agile, Continuous Integration (CI) or Continuous Delivery (CD) -- have completely transformed how teams develop and deliver applications. Companies that need to compete in today’s fast-paced digital economy must also transform how they test. Successful teams know the secret sauce to delivering high quality digital experiences fast is continuous testing. This paper will define continuous testing, explain what it is, why it’s important, and the core elements and tactical changes development and QA teams need to make in order to succeed at this emerging practice.
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Sauce Labs
Published By: Sauce Labs     Published Date: Jun 04, 2018
No matter the industry, every company is now in the business of developing applications and online experiences. To keep up with the competition, you need to stand out in all of the digital noise. For your app to succeed, it is critical that it delight your customers with a flawless experience, regardless of what device they use to access it. New features and updates need to be delivered quickly and frequently, but without compromising quality. While development practices have dramatically changed to meet the high speed demands of today’s digital economy, testing has often been left behind as an afterthought. However, this attitude is changing as organizations discover the power of positive experience, and the business impacts of negative reviews. Businesses of all sizes are moving towards Continuous Testing practices and as a result are seeing accelerated software delivery cycles, high quality digital experiences across all platforms, and most importantly happy and loyal customers. T
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Sauce Labs
Published By: Forrester Research     Published Date: Jun 11, 2018
There’s an alarming digital divide within many companies. Marketers are developing nimble software to give customers an engaging, personalized experience, while IT departments remain focused on the legacy infrastructure. The front and back ends aren’t working together, resulting in appealing websites and apps that don’t quite deliver. We’ve arrived at this misalignment for understandable reasons. Previously, most chief information officers (CIOs) were hired to digitize and bring order to companies’ internal systems and processes. They saw websites as marketing channels and were happy to let chief marketing officers (CMOs) oversee that province of technology. They had, and still have, plenty to do just to keep internal operations running smoothly. Marketers soon got into the habit of developing not just content, but also software programs to better reach and transact with customers. But now that websites and apps are becoming cornerstones of the business, the stakes are too high to al
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cio, marketers, business, digital, customers
    
Forrester Research
Published By: PwC     Published Date: Jun 20, 2018
Digital Fitness Assessment 2.0 is here. The time to upskill is now. Let’s face it--every industry is being disrupted. To stay profitable and lead the way, it’s critical to be deliberate about making sure your employees have the skills they’ll need to take you there. The Digital Fitness Assessment will help your employees build their future through a custom experience that targets specific skills and behaviors to each employee. Get a demo here. [Please confirm link works and is tracked] What if you could give every employee a blueprint for tomorrow's most-needed skills? Your people know they need new skills--and most are eager to get them. But, what most companies offer is, well, standardized. That can make it boring and not applicable. To stand out and bring your workforce into the future, you need a creative, personal--and even enjoyable--learning experience. The Digital Fitness Assessment will help your employees build their future. Get a demo here. [Please confirm link works and is
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PwC
Published By: Applause Israel     Published Date: Jun 19, 2018
APPLAUSE CASE STUDY ACCELLION THE INCREASING IMPORTANCE AND COMPLEXITY OF DIGITAL EXPERIENCES Maintaining a strong digital presence is critical as digital experiences are now the front door for your brand. Websites, mobile apps, and connected devices are all different ways for you to connect with your customers on a deeper level, and foster a stronger relationship of trust and loyalty. While you now have a wide-open avenue to reach customers more effectively, you also need to account for a whole new level of complexity, especially in the mobile space. Millions of people can download the same mobile app and have entirely unique experiences. This is a result of how fragmented the digital world has become. ScientiaMobile counted 45,000 different device profiles on the market today, and estimates that this rate of fragmentation will only increase heading into the future. On top of this variability is the wide range on contexts in which your customers can be relying on your mobile app to wo
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Applause Israel
Published By: Applause Israel     Published Date: Jun 19, 2018
At the center of every shopping experience is the payment process. The way that brands connect their products and services to their customers, and in turn receive their payments, is the foundation upon which shopping is built. Digital payments, both online and in-store, are transforming that foundation. 80% of Americans are now shopping through online channels on at least a monthly basis, and digital payments have become a primary stream of revenue for brands across all channels1. While offering digital payment options has the potential to simplify life for customers and increase conversion rates, they are creating an additional layer of complexity that is challenging to keep up with. Between the expanding number of digital payment technologies, the increasing number of devices payments can be completed on, and the continuous blurring of digital and physical buying experiences, it is critical to ensure payments will be successful for every person on every device and in every location.
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Applause Israel
Published By: Curalate     Published Date: Aug 16, 2017
Digital technology has completely changed how we discover products, engage with brands and share our experiences with others. Amazon revolutionized customer feedback and product reviews. Social media transformed the way people share word-of-mouth recommendations, connecting shoppers to off-the-cuff opinions, compelling visual content and real-life experiences from peers and influencers they follow and admire. Sure, TV, radio and print ads are still part of the mix but they hardly carry the same weight as they did in years passed. This statistic speaks volumes: 92% of consumers trust peer recommendations over branded advertising. With the advent of social media and digital technology, brands have a powerful new tool at their disposal that brings word-of-mouth to the masses: usergenerated content (UGC).
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ugc, user generated content, revenue, curalate, social media, millenials
    
Curalate
Published By: Sprinklr     Published Date: Jan 05, 2018
Here are five valuable insights into how top organizations like IBM, Microsoft, Nasdaq, and LVMH build marketing strategies of the future.
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marketing strategy, content marketing, marketing performance, digital marketing, customer experience, customer journey
    
Sprinklr
Published By: Microsoft     Published Date: Nov 23, 2016
Egal, In Welchem Teil Der Welt Sie Sich Befinden, Eines Ist Sicher: Die Erwartungen In Bezug Auf Den Kundenservice Sind In Den Letzten Jahren Gestiegen. Das Betrifft Einfachheit, Schnelligkeit, Fachwissen Des Servicemitarbeiter Und Vor Allem Verfügbarkeit Der Kanäle Und Digitale Transformation.
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customer service, digital transformation, customer experience management
    
Microsoft
Published By: Sage     Published Date: May 15, 2018
Cloud Connect technology bridges the gap between digital and physical environments, making shopping easier than ever before. Find out how we’ve integrated the best online and in-store features to improve customer experience.
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Sage
Published By: Cloud Direct     Published Date: Jan 17, 2018
Senior leaders realise the stakes of not addressing digital transformation. PWC suggests that CEOs who aren’t prioritising digital are either changing their minds or being phased out. If you compare PWC’s 2007 Digital IQ report to 2016’s, you’ll see that the number of executives who said their CEO was a champion for digital has more than doubled from 33% to 68%. Digital transformation doesn’t have to be intimidating or complicated. If you take it in stages and work with an experienced partner, it can be a straightforward journey. At this stage, it’s all about transforming how people work.
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cloud, business, communication, mobile, collaborating, security
    
Cloud Direct
Published By: Google Apigee     Published Date: Jun 12, 2018
How to move fast, delight customers, and continually innovate to thrive in today’s economy. APIs are much more than system integration technology. They are strategic assets that give companies the ability to adapt to changing customer needs and build breakthrough digital experiences. Google’s new eBook, The API Product Mindset, explains why leading companies now manage APIs as full-cycle products rather than one-time IT projects. Learn how to build a customer obsessed API team that delivers world-class developer experiences and ensures your APIs have enduring business value. Read case studies about how AccuWeather and Pitney Bowes have transformed their businesses with an API product mindset and learn from technology leaders at Magazine Luiza, Telestra and West Corp. What's Inside? ? Learn why APIs are how business gets done in today’s economy ? Get tips to build APIs that developers will love ? Discover why a product mindset is critical to business acceleration CTA: Download eBook
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Google Apigee
Published By: IBM     Published Date: Sep 28, 2017
Welcome to the era of the digital enterprise, where digital is your journey and cognitive is your destination. As business leaders, you are under growing pressure to use information to its fullest potential, delivering new customer experiences as fuel for business growth. The digital economy is changing the way we gather information, gain insights, reinvent our businesses and innovate both quickly and iteratively A hybrid cloud environment, combining traditional IT systems and public cloud, enables you to extend business processes beyond the walls of your organization. For example, many organizations use public cloud as a collaborative development environment to create innovative applications that can then be ported to an on-premises or hybrid production environment.
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cognitive era, digital, database, hybrid cloud environment, public cloud
    
IBM
Published By: KPMG     Published Date: Jul 10, 2018
Initiatives that provide a digital customer experience or digitise existing processes merely scratch the surface. To unleash the true potential of digital, you need to reimagine your business model. Download this report to find out: • ten key technologies that will change business forever • why strategy beats technology in the race to transform • where business leaders think the key changes happen • the three categories of innovation that will drive digital business models of the future.
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KPMG
Published By: KPMG     Published Date: Jul 10, 2018
Initiatives that provide a digital customer experience or digitise existing processes merely scratch the surface. To unleash the true potential of digital, you need to reimagine your business model. Download this report to find out: • ten key technologies that will change business forever • why strategy beats technology in the race to transform • where business leaders think the key changes happen • the three categories of innovation that will drive digital business models of the future.
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KPMG
Published By: F5 Networks Inc     Published Date: Jan 25, 2018
With digital transformation reshaping the modern enterprise, applications represent a new class of assets and an important source of differentiation. The ever-more-competitive digital economy requires that your applications be delivered with unprecedented speed, scale, and agility, which is why more and more organizations are turning to the cloud. This explosive growth of apps hosted in the cloud creates a world of opportunities—and a whole new set of challenges for organizations that must now deploy and manage a vast portfolio of applications in multi-cloud environments. Automation and orchestration systems can help streamline and standardize IT processes across traditional data centers, private clouds, and public clouds. But with rapid innovation come concerns about security and delivering a consistent experience across environments.
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application delivery, digital transformation, cloud technology, application, multi-cloud enviornment
    
F5 Networks Inc
Published By: F5 Networks Inc     Published Date: Mar 30, 2018
Enterprises understand that greater efficiency, improved time-to value, and new opportunities can be gained by using cloud platforms; automating and accelerating their IT delivery; and putting technology to work in new ways to digitally transform their business. The difficult question is how to create an organization that is able to deliver these innovations. Skilled resources do exist, but they command high salaries and are in short supply. In fact, 70% of respondents to a recent Computing survey stated that their companies face a shortage of cloud skills. While bringing in experienced staff who can guide and lead new initiatives is often a necessity, it’s vital to concurrently train your existing staff and adopt solutions that narrow the gap between the realities of the present and the hopes for the future.
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netops, skills, automation, enterprises, cloud, delivery, resources
    
F5 Networks Inc
Published By: Sitecore     Published Date: Feb 25, 2015
Choosing the right web content management system plays a central role in the ultimate success of your Internet strategy.
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customer service, content management, vendors, digital experience, optimization, web page, hosting, business, agenda
    
Sitecore
Published By: Sitecore     Published Date: Feb 25, 2015
Are too many technologies preventing you from having a single customer view? Find out the latest customer lifetime value trends in the new Forbes Insights report.
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content management, vendors, digital experience, optimization, web page, hosting, business, agenda
    
Sitecore
Published By: Sitecore     Published Date: Feb 25, 2015
Sitecore is named as a Leader in The Forrester Wave™ Web Content Management Systems, Q1 2015.
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content management, vendors, digital experience, optimization, web page, hosting, business, agenda
    
Sitecore
Published By: Sitecore     Published Date: Feb 26, 2015
Discover the overall state of Web Content Management (WCM). This report echo’s other recent analyst publications, showing recognition of Sitecore’s leadership in the industry.
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customer service, content management, vendors, digital experience, optimization, web page, hosting, business, agenda
    
Sitecore
Published By: Adobe     Published Date: Oct 11, 2018
To set themselves apart, companies need to shift to an experience-first approach that keeps customers engaged as they move from device to store and back again. Read Moving Beyond Click and Mortar: 5 Steps to Experience Excellence to learn how you can blend digital and physical channels into a fully connected customer journey. Read the guide to learn how top retailers: Shift from channel-first to customer-first Build unique experiences around their brand story Differentiate their experiences with digital Simply fill out the form to download the report.
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Adobe
Published By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
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b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies, marketing executives, traditional marketing, sales
    
CEB
Published By: Netsuite DWASF Leads Display Q1 2015     Published Date: Oct 06, 2015
Read this report to understand how the age of the customer requires tech management to transform into a customer-facing function in speci?c ways. Business technology (BT) brings together technology and traditionally customer-facing roles like marketing, sales, service, brand/product management, and ful?llment for the purpose of deploying systems of engagement that provide di?erential customer experience. Firms must build these systems of engagement from the outside in, according to how customers move in market spaces. The rules for planning, building, and running systems of engagement are not the same as for previous generations of tech management because customers are not employees. The increasingly crucial role that digital technologies play in customer engagement elevates the CIO role in business — if CIOs can move beyond the traditional IT focus on technology assets and adopt an expanded view that centers on customer experience and choice
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business technology, customer engagement, customer experience, cios
    
Netsuite DWASF Leads Display Q1 2015
Published By: Okta     Published Date: Jul 27, 2016
Most IT decision makers are struggling to master identity management in an infrastructure where modern cloud-based software must function with legacy on premise systems. According to a recent IDG Research study, 91 percent of respondents say solving this identity management conundrum is critical or very important to succeeding at their digital initiatives. And the vast majority of respondents long for a solution that is both efficient to manage and provides users and customers with an outstanding experience. This white paper examines how your peers are looking at digitizing their businesses, lowering the total cost of ownership, and building an identity management strategy to support their business’s goals.
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identity, idaas, iam, identity lifecycle management, mobile, provisioning, active directory, security, cloud applications.
    
Okta
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