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cmo perspectives

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Published By: IBM     Published Date: Apr 26, 2016
Redefining Markets: Insights from the Global C-suite Study The CMO perspective This report draws on input from the 5,247 C-suite executives (CxOs) who participated in our latest C-suite Study. We now have data from more than 28,000 interviews stretching back to 2003. Here, we focus on the perspectives of Chief Marketing Officers (CMOs).
Tags : 
ibm, ibm institute for business values, c-suite study, cmo, media, entertainment, marketing research
    
IBM
Published By: Marketo     Published Date: Nov 11, 2010
Learn how CMOs are able to measure the efficiency of lead scoring, nurturing and management processes.
Tags : 
b2b, automation, marketingsherpa, marketo, adaptive marketing, cmo, advertising, lma, lead management, sales leads, demand generation, sfa, nurturing, data management/analytics, lead generation & automation
    
Marketo
Published By: Sysomos     Published Date: May 26, 2011
A strategy for monetizing social media marketing and measuring ROI.
Tags : 
marketwire sysomos, marketingsherpa, cmo perspectives, social media monetization, social marketing roi, sergio balegno, interactive marketing, social media marketing, branding, other
    
Sysomos
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