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Published By: Adobe     Published Date: Oct 10, 2019
A great demand-side platform (DSP) partner can help you do this. Ensuring that the partner you select will improve rather than aggravate the complexity of the situation is crucial. When selecting a DSP partner it’s too easy to be taken for a ride in the wrong direction, resulting in money being poorly spent or wasted. With our essential DSP checklist, you’ll have the confidence to make the right decision.
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Adobe
Published By: Adobe     Published Date: Oct 14, 2019
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage. Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
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Adobe
Published By: KPMG     Published Date: Jun 06, 2019
‘The five mys’ is a fresh approach to understanding human decision-making. Essential reading for CMOs and organisations faced with a constantly changing consumer. Read the report to discover: • how the ‘five mys’ generate richer insights into consumers’ unmet needs • why assumptions about different life stages need challenging • key trends shaping the interaction between consumers and companies • detailed ‘five mys’ insights across eight major economies.
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KPMG
Published By: KPMG     Published Date: Jun 06, 2019
Mobility is undergoing one of the most transformational social, technological and economical shifts of a generation. The winners are likely to be organisations that truly understand the impact and timing of disruption and seize the right emerging opportunities. Read this insight to understand: • the three cross-sector megatrends disrupting mobility • the shape of the emerging mobility ecosystem – and its impact in seven major sectors • how to make the right decisions now to stake a place in the future ecosystem.
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KPMG
Published By: KPMG     Published Date: Oct 04, 2019
For many enterprises, cloud migration is attractive for two key reasons: greater agility and lower cost. However, the jury is still out when it comes to the financial benefits. In this webinar, KPMG’s Adrian Bradley, Head of Technology Architecture, and Emma Bisset, Senior Manager, CIO Advisory at KPMG UK, explore the reasons why. Listen to this webinar now to find out: • What leading IT decision makers told KPMG about their experience of cloud costs • Why organisations are failing to realise economic value from their cloud investments • What key levers your organisation can use to extract significant cost savings from existing deployments.
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KPMG
Published By: Great Bay Software     Published Date: Jan 09, 2019
IoT adoption is expected to generate a 21% increase in corporate profits by 2022. This business value comes from the ability to automate processes and collect and analyze massive amounts of data—so organizations can make better informed decisions and deliver powerful customer experiences. But how are organizations really putting IoT to work for their business? And how can IoT risks be mitigated so these rewards can truly be achieved? This e-book explores the potential of IoT in the enterprise, which industries are leading the way and how to secure your connected things. It also provides: • 7 best practices for data privacy and security policies • 7 items to consider for device security • 6 key considerations for network connection security
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Great Bay Software
Published By: Red Hat     Published Date: Jun 26, 2019
When any organization starts planning for cloud-native applications, it is important to consider the entire time span: from selecting a development platform until an application is truly production-grade and ready for delivery in the cloud. It can be a long journey, with many decisions along the way that can help or hinder progress. For example, at the beginning of a move to cloud-native development, it is easy for inefficiencies to occur if developers begin selecting tools and frameworks before they know where the application will be deployed. While enterprise developers want choice of runtimes, frameworks, and languages, organizations need standards that address the entire application life cycle in order to reduce operational costs, decrease risks, and meet compliance requirements. Organizations also want to avoid lock-in, whether it is to a single provider of cloud infrastructure or the latest architectural style. In addition, given the steep learning curve in cloud development, con
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Red Hat
Published By: Panasonic     Published Date: Oct 01, 2019
For manufacturers, the transition to Industry 4.0 has meant the accumulation of data, massive data. Indeed, the accumulation, distribution and evaluation of data are driving virtually every decision on the manufacturing plant floor and supply chains shaping those decisions. Given the striking fact that ninety percent of the data in the world has been created over the last two years, it isn’t surprising that more than 60 percent of large companies report having a Chief Data Officer. But what has opened the floodgates to this deluge of information in manufacturing? Ordinary sensors have been transformed into smart sensors with the advent of IoT technologies and are being deployed by manufacturers along every step of the supply chain. Sensors are now detecting everything from when a piece of equipment will need maintenance to controlling energy costs inside factories.
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Panasonic
Published By: ttec     Published Date: Jul 24, 2019
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research their own options, and often include many decision makers rather than just one who can be wooed on a golf course or over dinner. So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must understand how the buyer’s journey has changed and unlock the advantages that data analytics and statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to present a truly coordinated experience. Read this paper to learn how to take advantage of untapped opportunities for helping sales teams evolve in today’s buyer-empowered landscape.
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ttec
Published By: DRIP     Published Date: Aug 23, 2019
When it comes to how you communicate with customers, you’re faced with some big decisions—one of them being whether to use an ESP or ECRM. Both platforms can deliver your email, but beyond that, these tools are pretty different. Getting the right roster of marketing tools is critical no matter where your brand is when it comes to growth. If you’re just starting to sell online, you need platforms that won’t hold you back when you hit your stride. If you’re part of a long-standing enterprise, whichever platform you adopt needs to be able to handle anything you throw at it while exposing opportunities you might not have noticed before. See what each platform was built for, which companies benefit the most from each, and which you should choose to reach your brand’s goals.
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DRIP
Published By: Infosys     Published Date: Sep 12, 2019
Digital-born companies have challenged large long-established businesses across industries with newer data, AI-powered experiences, products/services. Sustained competitive advantage through customer ownership and seller power has since been significantly challenged and overturned. Customers are taking to newer AI and data-powered products/services in their pursuit of better experiences and exponentially higher value. This has triggered every company to challenge status-quo, unleash themselves from very structure of industry and embrace transformation in the new world. Data and AI have shaped themselves into a major economic force that is at the epicenter of transformation of every industry; through 3 horizons. Data, in the first horizon, was the key ingredient in driving more data-driven decisions. Data, in the second horizon, is playing a transformational role in the enterprises' pursuit of being Data Native Digital Native enterprise.
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Infosys
Published By: Sift     Published Date: Jul 12, 2019
"In today’s digital landscape, balancing user experience with customer safety has never been more important -- or more difficult. By surveying 500 employees responsible for fighting fraud, Sift found that 77% prioritize delivering a frictionless experience, but nearly as many say fraud prevention blocks this goal. The answer isn’t additional fraud prevention. Businesses must adopt a Digital Trust & Safety approach, strategically aligning risk and revenue decisions supported by sophisticated processes and technology. How can you optimize your business strategies for the challenges and opportunities of the digital world? Read This Guide To Find Out How to move beyond reactive fraud-fighting strategies and deliver excellent customer experiences without compromising safety The 4 qualities of a Digital Trust & Safety organization A step-by-step guide to help you evolve to Digital Trust & Safety Why the time for Digital Trust & Safety is now"
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Sift
Published By: Sift     Published Date: Oct 16, 2019
"In today’s digital landscape, balancing user experience with customer safety has never been more important -- or more difficult. By surveying 500 employees responsible for fighting fraud, Sift found that 77% prioritize delivering a frictionless experience, but nearly as many say fraud prevention blocks this goal. The answer isn’t additional fraud prevention. Businesses must adopt a Digital Trust & Safety approach, strategically aligning risk and revenue decisions supported by sophisticated processes and technology. How can you optimize your business strategies for the challenges and opportunities of the digital world? Read This Guide To Find Out How to move beyond reactive fraud-fighting strategies and deliver excellent customer experiences without compromising safety The 4 qualities of a Digital Trust & Safety organization A step-by-step guide to help you evolve to Digital Trust & Safety Why the time for Digital Trust & Safety is now "
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Sift
Published By: Innovations Branding Hous     Published Date: Oct 02, 2019
There is a lot of advertising noise in the market, and many different channels consumers use to reach a product/service/company before making their decision. Download the whitepaper to learn how your business can stand out.
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Innovations Branding Hous
Published By: PatSnap     Published Date: Sep 27, 2019
IP professionals require the utmost precision, flexibility, and speed in their workflows. However numerous challenges around disparate sources and tools can delay the IP process. This eBook lays out IP best practices online that will streamline various workflows to drive accurate and effective results, effortlessly. These are: 1. Performing more efficient patent searches 2. Unlocking value from patent portfolios 3. Structuring effective patent landscapes 4. Building more revealing reports 5. Mitigating bottlenecks via collaboration
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research and development, intellectual property, innovation
    
PatSnap
Published By: NICE inContact     Published Date: Oct 21, 2019
NICE inContact has been recognized as a Leader in the new Gartner report:Magic Quadrant for Contact Center as a Service, North Americafor the fifth consecutive year. NICE inContact achieved the highest and furthest overall position for its ability to execute and completeness of vision. There has never been a better time to modernize to a cloud contact center. Make a smart buying decision with new, independent analysis of leading cloud contact center providers, including NICE inContact.The 2019 Gartner Magic Quadrant Report for CCaaS includes a rigorous, independent evaluation of all the leading cloud providers to help you select the right tech partner for your contact center. Download your complimentary copy of the report that includes: • Gartner’s independent evaluation of the Contact Center as a Service market • Why NICE inContact continues to be named a Leader • Vendor strengths and cautions to aid in your buying process NICE inContact has been recognized as a Visionary with the furthest overall placement for Completeness of Vision in 2019 Gartner Magic Quadrant for Contact Center as a Service, Western Europe. The Gartner report states, “A single contact center application supporting all channels offers better support for familiar tools applied across all interaction-handling scenarios, and the ability to leverage a cloud application ecosystem to build out more customer-centric capabilities.”
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NICE inContact
Published By: Ounce Labs, an IBM Company     Published Date: Dec 15, 2009
Today, when you make decisions about information technology (IT) security priorities, you must often strike a careful balance between business risk, impact, and likelihood of incidents, and the costs of prevention or cleanup. Historically, the most well-understood variable in this equation was the methods that hackers used to disrupt or invade the system.
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ounce labs, it securitym it risk, software applications, pci dss, hipaa, glba, data security, source code vulnerabilities, source code analysis, it security, cryptography
    
Ounce Labs, an IBM Company
Published By: Ounce Labs, an IBM Company     Published Date: Jul 08, 2009
The Business Case for Data Protection, conducted by Ponemon Institute and sponsored by Ounce Labs, is the first study to determine what senior executives think about the value proposition of corporate data protection efforts within their organizations. In times of shrinking budgets, it is important for those individuals charged with managing a data protection program to understand how key decision makers in organizations perceive the importance of safeguarding sensitive and confidential information.
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ounce labs, it securitym it risk, software applications, ciso, pci dss, hipaa, glba, data security, source code vulnerabilities, source code analysis, it security, cryptography
    
Ounce Labs, an IBM Company
Published By: Attivio     Published Date: Aug 20, 2010
Current methods for accessing complex, distributed information delay decisions and, even worse, provide incomplete insight. This paper details the impact of Unified Information Access (UIA) in improving the agility of information-driven business processes by bridging information silos to unite content and data in one index to power solutions and applications that offer more complete insight.
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attivio, data warehouse, unified information, data, content, unstructured content, integration, clob, blob
    
Attivio
Published By: Adobe     Published Date: Oct 08, 2019
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
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Adobe
Published By: SAP     Published Date: Jun 18, 2011
To stay ahead of the competition in a global marketplace, firms are increasingly speeding up operations, in many cases adopting real-time systems and tools to allow for instant decision-making and faster business cycles. Download here to learn how.
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real-time business analytics, faster decision making, business automation, business metrics, analytical data, sap
    
SAP
Published By: Marketo     Published Date: Sep 03, 2019
Across all industries, marketing increasingly plays a critical role in company growth. It is the marketer’s responsibility to help their organization retain, nurture, and increase their customer base—not an easy task. Having the right technology and skill set is essential to provide measurable ROI and deliver on the bottom line. Everything starts with the customer, and the tech needed to assist them on their buyer journey. By harnessing a well-considered MarTech stack, marketers can bring order to the overwhelming volumes of data they collect from online and offline interactions with prospective and existing customers. Better yet, this technology enables you to make those insights actionable, meaning you can make informed decisions. Download this ebook for eight practical steps your organization can take to put together a high-performance MarTech stack.
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Marketo
Published By: Marketo     Published Date: Sep 03, 2019
Having to make big decisions on behalf of your entire business can be intimidating — as marketers, sometimes we’d rather choose to play it safe and see what unfolds naturally, instead of risking the “wrong” move. But what if we told you the safer choice isn't actually safe at all? It's true: indecision and lack of action can actually pose far more of a threat to the wellbeing of your business than you might think. Download this ebook to learn the five biggest risks that come with staying passive, and see why tackling your decisions head-on matters.
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Marketo
Published By: BitGravity     Published Date: Dec 17, 2009
This paper outlines the seven essential buying criteria that every decision-maker needs to consider when making a decision on a video delivery provider. These buying criteria are shared across the gamut of small, video-centric startups and established, familiar media giants.
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bitgravity, video delivery, legacy cdns, network architecture, internet video, file management, total cost ownership, proxy cache
    
BitGravity
Published By: AWS     Published Date: Oct 09, 2019
How do you maintain secure systems and operations across an elastic, complex AWS environment? As SailPoint transformed from a startup to a publicly traded company, their AWS infrastructure grew as well. With this growth, SailPoint needed to be able to identify and respond to anomalous behavior quickly, while simultaneously trying to align their organization into a cohesive DevSecOps organization. Join this webinar to learn how SailPoint gained a holistic view into their cloud infrastructure, plus how you can enable your Security and DevOps teams with in-depth insights into AWS infrastructure to make actionable, data-driven decisions to reduce risk.
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AWS
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