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Published By: Optimizely     Published Date: Apr 06, 2018
Welcome to the conversion best practices toolkit from Optimizely! You’re already one step closer to delivering meaningful digital experiences and turning prospects into customers. In an increasingly competitive landscape where customers demand more from their digital interactions with companies across a growing number of communication channels, customer acquisition can be a big challenge. In this toolkit, you’ll find a variety of resources aimed at helping you identify conversion optimization opportunities and acquire new customers with greater efficiency.
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Optimizely
Published By: Redstor UK     Published Date: Mar 12, 2018
A majority of businesses have adopted digital platforms across multiple channels and in many cases successfully utilised them to drive efficiency and profitability. Technology, and the data that often underpins it, has become an extremely valuable asset for businesses of all sizes. The way that companies do business has also changed and technology has played a key role in this, customers now expect instant gratification and a service model that suits their specific needs. This paper will analyse the cause and effect of companies implementing digital transformation strategies and understand the role of cloud technologies within this. It will also explore some of the wider aspects of business transformation and the journey’s businesses take to implement innovative technologies.
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digital, transformation, innovation, cloud, business, optimization
    
Redstor UK
Published By: Genesys     Published Date: Feb 21, 2018
Routing is a fundamental component of your customer experience strategy. True omnichannel routing breaks down channel silos and gathers intelligence upfront through context and data to deliver the personalized, seamless engagement your customers now expect. Learn how you can move beyond single interactions with true omnichannel routing: • Dynamically match customers from any touchpoint, over any channel, to the agent with the optimal insights, skill set and proficiency • Enable seamless transitions between digital self-service and live employee contact • Replace single, random interactions with thoughtfully designed and optimized customer journeys
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contactbabel, contact center, omnichannel, routing, customer experience
    
Genesys
Published By: Genesys     Published Date: Feb 21, 2018
In the ongoing evolution of the customer experience, organizations continue to rely on phone and email while introducing new customer engagement channels. With the channel mix rapidly changing, it has become more important than ever to accurately identify and proactively deploy the next-best channels for engaging customers today and tomorrow. Gartner Research has profiled 15 ways that organizations will engage customers over the next 20 years. This includes augmented reality, virtual reality and mixed reality immersive solutions which will be adopted by 20% of large enterprises by 2020. By learning which engagement channels will best meet your customers’ needs in the future and prioritizing those aligned with your business model, you can improve customer engagement and
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gartner, customer engagement, customer experience, gartner research
    
Genesys
Published By: Genesys     Published Date: Feb 22, 2018
Your customers expect effortless and personalized engagement across all their channels. Delivering exceptional customer service requires the platform, infrastructure, applications and resources to identify, route and switch interactions seamlessly between agents and channels, while keeping relevant data available throughout the customer journey. Download this paper to learn how to: • Transform single interactions into personalized customer journeys • Empower employees with the right set of tools, including a unified desktop • Quickly deploy new technologies, like blended artificial intelligence (AI), bots and virtual assistants to exceed your customers’ rapidly evolving expectations
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contactbabel, contact center, omnichannel, routing, customer experience
    
Genesys
Published By: Genesys     Published Date: Feb 22, 2018
Is Your IT Team Ready to Enable Digital Transformation? Customers want fast access to information and immediate problem resolution on any device, from any location, at any time. It’s up to IT to build the foundation for this digital transformation—and increasingly, it’s cloud-based. Make sure your IT team is on track to deliver. An omnichannel contact center platform gives you a single, integrated view of the entire customer journey. And as a cloud-based solution, IT has the flexibility to deploy advanced features fast and cost-efficiently. Read this white paper from Frost & Sullivan for a pragmatic approach to: • Identify process changes and goals with lines of business • Benchmark your current infrastructure and technology gaps • Consider cloud omnichannel solutions for easier deployments and simple scalability
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frost & sullivan, customer engagement, contact center, omnichannel
    
Genesys
Published By: Genesys     Published Date: Feb 22, 2018
Customer expectations have changed. Self-service options on the channels of their choice are a given. And when self-service is not enough, they want live agents who can step up and make it a seamless transition. Take a new approach to customer engagement today—or your customers won’t be back tomorrow.
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frost & sullivan, contact center, omnichannel solution, customer engagement
    
Genesys
Published By: Genesys     Published Date: Feb 26, 2018
Historically, upgrading your contact center solution was a costly endeavor. The Genesys® PureCloud™ solution breaks the mold with a three-year 571% ROI and payback in less than three months.
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genesys purecloud, forrester, purecloud platform, omnichannel contact center solution
    
Genesys
Published By: Genesys     Published Date: Feb 26, 2018
PureCloud was designed to simplify the way you manage customer relationships. It’s powerfully simple, fast and intuitive. But you don’t have to take our word for it. Get a better look at the benefits and tools of Genesys PureCloud in a new report by Nucleus Research. For their study, Nucleus examined past and current customer experiences, breadth of functionality and results of use.
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nucleus research, genesys purecloud, genesys, omnichannel, customer experience
    
Genesys
Published By: Genesys     Published Date: Feb 26, 2018
Selecting the right multichannel cloud contact center has never been more clear
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ovum, multichannel cloud contact center, contact center, decision matrix
    
Genesys
Published By: Genesys     Published Date: Feb 27, 2018
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in a step-by-step journey to provide a personal, contextual experience for each customer. Download this eBook. Learn how you can: • Design a successful digital customer engagement strategy • Provide agents with a 360-degree view of the customer across all digital channels and voice • Deliver omnichannel experiences that are personalized, context-based, and low-effort
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digital customer service, contact center, digital channel, ebook
    
Genesys
Published By: Genesys     Published Date: Feb 27, 2018
PureCloud was designed to simplify the way you manage customer relationships. It’s powerfully simple, fast and intuitive. But you don’t have to take our word for it. Get a better look at the benefits and tools of Genesys PureCloud in a new report by Nucleus Research. For their study, Nucleus examined past and current customer experiences, breadth of functionality and results of use. From rapid cloud deployment to rolling software updates, PureCloud enables best-in-class customer experiences today and well into the future. Read the full report to learn more about: • PureCloud tools like automated omnichannel routing, social channel management, outbound dialing, integration with other software and analytics and reporting. • Benefits of the platform such as lower costs, increased flexibility, improved time to value, and better workforce optimization. • Current customer success stories and the future of PureCloud.
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nucleus research, genesys purecloud, genesys, omnichannel, customer experience
    
Genesys
Published By: Genesys     Published Date: Feb 27, 2018
With all the options in the rapidly changing marketplace for cloud-based contact centers, it’s a challenge to find the right solution for your business. Easily compare the leading contact center solution vendors in the Ovum Decision Matrix: Selecting a Multichannel Cloud Contact Center Solution, 2017-18, based on their ability to offer full voice call routing and multichannel customer service in the cloud. Learn why Genesys has been positioned as a leader who has solutions for businesses of all sizes and in all industries around the world. Read the Ovum Decision Matrix to: • Compare cloud contact center solutions based on the strength of their technology platforms • Contrast vendors on their ability to handle multichannel customer interactions and connect with customer and company data through analytics • Understand each vendor’s market impact and why Genesys was chosen as a leader
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ovum, multichannel cloud contact center, contact center, decision matrix
    
Genesys
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Thrill customers and empower employees with omni-channel, socially-infused digital experiences to drive better business outcomes IBM Customer Experience Suite features rich, integrated capabilities for managing web content, rich-media assets, real-time social communications, robust customer self-service capabilities, business analytics and mobile device delivery IBM Employee Experience Suite enables employees to easily find and share relevant information across multiple platforms, diverse geographies with multiple languages, and within the context of business applications
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digital experience, ibm, software
    
Group M_IBM Q1'18
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Organizations are looking to use DXPs as they move from web-centric to more pervasive, multichannel digital experiences. This Magic Quadrant will help those responsible for a range of customer-, employee- and partner-facing initiatives find the most suitable vendor for their needs.
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gartner magic quadrant, gartner, digital experience, dxp, multichannel
    
Group M_IBM Q1'18
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Learn from industry leaders on how to maximize omni-channel fulfillment, eliminating unnecessary costs and optimizing souring decisions. Read this ebook to learn about: How changing customer expectations require anywhere, anytime fulfillment of their orders and what this means for retailers How you can manage the rising cost and complexity of these increasing demand How AI technology can help you identify, and therefore minimize these costs, and determine the best sourcing decisions
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omni-channel, order management, sourcing, fufillment
    
Group M_IBM Q1'18
Published By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
In this report, Forrester reveals how order management systems (OMS) solve the omni-channel deficiencies of traditional systems, allowing retailers to orchestrate complex order processing scenarios - from the point of capture, through the supply chain, and to the point of fulfillment. Read the report today.
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omnichannel order management, ebusiness, order management
    
Group M_IBM Q1'18
Published By: LogMeIn     Published Date: Feb 27, 2018
Customer service organizations are struggling to react to the pace of innovation and the explosion of channels and devices. To get ahead of these challenges, AD&D pros must deeply invest in automation — automated answers, automated conversations, automated agent guidance, and automated end-to-end processes. They must also invest in intelligence to ensure automated technologies evolve and learn from prior interactions over time. Automation and intelligence quell the headcount increases. They will free agents from working on low-value or repetitive tasks, as they will only have to address highly complex customer scenarios or exceptions to standard operations. This also enables them to focus on building connections with customers to garner their satisfaction and loyalty.
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customer, service, operations, optimization
    
LogMeIn
Published By: LogMeIn     Published Date: Feb 27, 2018
Bold360 empowers companies to reimagine their customer engagement and suppport across all digital channels and devices for highly personalized and intelligent interactions.
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interfaces, customer, service, technology, agent
    
LogMeIn
Published By: LogMeIn     Published Date: Feb 27, 2018
Exceptional customer service is a competitive differentiator. Providing consistent service that is tailored to the individual across a variety of digital channels can help organizations deliver personalized experiences that exceed the expectations of today’s digital savvy consumers. Yet, many organizations fail to deliver real-time relevance in their service experiences because critical customer data is siloed in different systems (CRM, ticketing, etc.) across the enterprise, making it difficult to understand the full customer journey and their needs at that point in time. We partnered with IDG Research to survey top-performing customer service organizations to determine the challenges they face, and, more importantly, their plans for driving better outcomes. One thing is clear: taking a strategic approach to future investments can help organizations meet their customer service objectives and deliver on customer expectations.
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digital, engagement, customer, service, research, organizations
    
LogMeIn
Published By: Workday     Published Date: Feb 27, 2018
HCM suites and their individual applications also provide reporting and data as needed by local and international regulations, and often include analytics and dashboard capabilities. Transactional employee and manager self-service have become embedded roles within these solutions, and the ability to support mobile access has also become a fundamental part of these offerings. With increasing frequency, we see the inclusion of tools and applications embedded within HCM technologies to infuse traditional processes with collaboration, and capitalize on approaches that leverage social channels in the workplace to enhance overall user engagement and productivity.
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cloud, hcm, suites, midmarket, enterprises, analytics, employee
    
Workday
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
The General Data Protection Regulation – or GDPR – is a European Union (EU) law that protects the rights of individuals with respect to their data. Adopted as an EU law in April 2016, organizations that hold data about any resident of the EU must be compliant by May 2018. With attention-grabbing fines of €20 million or 4% of global annual turnover, GDPR commands attention at the highest levels. And despite the “legalese” that compliance suggests brands utilize, the brands that balance legal compliance with a human approach will turn GDPR to their advantage. This white paper provides a series of actions you can take to make the most of GDPR to both enhance your customer relationships and mitigate risk.
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data driven marketing, gdpr, compliancy, data privacy, customer data, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Among all the trends and buzzwords currently shaking up the marketing industry, one concept is emerging as the one to watch: customer experience (CX). Providing individual customers with the best possible experience is becoming the top priority at the moment, even to the point where experience outshines product quality(!) as the main differentiator. This is confirmed by a recent Gartner1 survey, in which 86 percent of participating companies listed customer experience as the main factor for gaining a competitive advantage, compared with merely 36 percent in 2012.
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customer lifecycle, lifecycle marketing, customer experience, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
20% of customers will be responsible for 80% of profit – or so says The Pareto Principle, also known as the “rule of the vital few.” So, while marketers are trying hard to increase market share, they should be equally (or even more) concerned about nurturing the customer relationships they already have. That means finding ways to strengthen bonds with your best customers and figuring out how to turn good customers into better ones. Personalization, truly helpful support, data-driven contextual marketing, re-engagement strategies, gamification… There’s an almost overwhelming number of options out there, each touted as your golden key to an enduring bond with your users. In the pages that follow, you’ll learn about five strategies to drive engagement and retention with actionable tips from Selligent clients – top brands that are at the forefront of creating and sustaining customer loyalty.
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customer engagement, marketing strategy, customer retention, omnichannel, multichannel, automation, loyalty, crm, marketing, personlisation, campaign management, customer marketing, retention marketing, marketing cloud, marketing solution, marketing platform, artificial intelligence, prediction learning, product recommendation
    
Selligent Marketing Cloud
Published By: Moxie     Published Date: Feb 08, 2018
[Template] Achieve your goals by successfully mapping common sources of customer struggle to the right engagement opportunities. With ever changing customer expectations and behaviors in the new Guided Economy, Crate and Barrel decided to build a competitive advantage to improve customer experience, engagement, and acquisition across mobile and desktop shoppers. By mapping struggle to engagements, digital channels are used to help shoppers select the right products, complete orders, or process payment transactions in a PCI-compliant environment.
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customer, opportunities, engagement, planner, digital, templates
    
Moxie
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