Brightcove Video Cloud gives you everything you need to deliver professional quality video to audiences on every screen.

Welcome to Content Marketing in Australia 2015: Benchmarks, Budgets, and Trends. This is the third year that Content Marketing Institute and the Association for Datadriven Marketing and Advertising (ADMA) have partnered to produce this report. This year, we look at how Australian for-profit marketers (both business-to-business and business-to-consumer) approach content marketing as compared with last year. Download the whitepaper to learn more!

Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.

Video moves business. No other form of content engages and converts more effectively than video.

Discover the pros and cons of free video tools and how a premium online video platform accommodates these shortcomings.

Increase conversions by making video a seamless part of your content marketing.

Internet users are spending more time than ever with digital video, and marketers have noticed. To help you stay on top of the latest trends in video content, eMarketer has curated a roundup of some of our latest coverage on the subject, including statistics, insights and interviews.

Salesforce ExactTarget Marketing Cloud, a digital marketing company, adopted Brightcove’s Video Cloud to manage the development and publication of video content to its Web site through a custom video portal to increase user engagement and increase the amount of time users spend learning about the brand. Nucleus found that using Brightcove enabled ExactTarget Marketing Cloud to better leverage its online video presence to increase its engagement with users and more effectively manage its digital brand.

6 Billion hours of video are watched EACH MONTH on YouTube .... That's almost 1 HOUR for every person on Earth! There is no denying the power and reach of YouTube. But, are quality issues common with YouTube videos negatively impacting your brand? We investigate.

PUMA produces and publishes a wide range of video content around the world to support its products but also to bring customers on a journey. While PUMA is known for its cutting-edge products, its brand really comes alive through the context that the company puts the products in and the lifestyle that the brand portrays. PUMA looks to video as an opportunity for engagement and a way to direct customers to a cadence-specific, multiscreen experience.

OVERVIEW: THE STATE OF B2B CONTENT MARKETING IN NORTH AMERICA

Tired of being stuck with average results for your video marketing efforts? Have no fear...the Hero’s Guide to Video Marketing is here to help!

Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.

Here are the pros and cons of social players and the benefits of OVPs, followed by an overview of the type of content that works best for each in a blended strategy.

In this guide, you’ll learn that to make your video goals a reality, specific types of video promoted across particular channels are best suited to meet your objectives.

The science of social video: turning views into value. Download now to learn more!

Answers to 13 of Marketing's most frequently asked questions. Download now!

As the marketing landscape changes, marketers need to change the way they interact with their customers. In order to help you avoid common pitfalls, we present the Top 5 Video Marketing Mistakes of 2015.

Higher-value content equates to better performance, and no other form of content creates value for consumers like video does. Utilizing video beyond just another type of content asset and more as a marketing program accelerator can turbocharge other marketing programs more effectively and increase total marketing ROI.

When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.

With the explosive growth of online video, traditional SEO has taken on a new dimension: video search and discovery. De-mystify the world of video search with a practical framework for video SEO and increase the value of your video content.

The online video boom presents an enormous opportunity to grow your audience and generate new advertising revenue. Discover proven methods and strategies to create an optimal user experience with online video, resulting in more unique visitors, increased time on site, and higher repeat visits – and ultimately resulting in more advertising opportunities and higher revenue.

With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .

With the explosive growth of online video, many marketers are experimenting with a variety of distribution strategies. Discover how you can quickly, easily develop the right distribution strategy for your online video content. The right distribution strategy can increase traffic to your website, build a more widely known and influential brand, and tap into previously unreachable customer bases.

This white paper outlines the limitations of proxy cache networks, presents the attributes and benefits of an ideal solution, and suggests that BitGravity has designed a content delivery system that addresses the needs in marketplace at an affordable price.