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analytics based marketing platform

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Published By: IBM     Published Date: Oct 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : 
ibm, business analytics, marketing, cmo, digital strategy, marketing research, traditional marketing
    
IBM
Published By: Group M_IBM Q1'18     Published Date: Dec 19, 2017
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results or any other business need a high-performance, highly available, mixed-load database platform is required.
Tags : 
cloud, database, hybrid cloud, database platform
    
Group M_IBM Q1'18
Published By: IBM     Published Date: Mar 04, 2016
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : 
ibm, analytics, marketing platform, data
    
IBM
Published By: IBM     Published Date: May 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : 
    
IBM
Published By: Group M_IBM Q1'18     Published Date: Jan 08, 2018
For increasing numbers of organizations, the new reality for development, deployment and delivery of applications and services is hybrid cloud. Few, if any, organizations are going to move all their strategic workloads to the cloud, but virtually every enterprise is embracing cloud for a wide variety of requirements. To accelerate innovation, improve the IT delivery economic model and reduce risk, organizations need to combine data and experience in a cognitive model that yields deeper and more meaningful insights for smarter decisionmaking. Whether the user needs a data set maintained in house for customer analytics or access to a cloud-based data store for assessing marketing program results or any other business need a high-performance, highly available, mixed-load database platform is required.
Tags : 
cloud, database, hybrid cloud, database platform
    
Group M_IBM Q1'18
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