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Best Practices for Using Second- and Third-Party Data

White Paper Published By: Adobe
Adobe
Published:  Sep 23, 2019
Type:  White Paper
Length:  16 pages

Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals.

• Define your team’s goals for customer data.
• Take inventory of your first-party data.
• Explore use cases for second- and third-party data.
• Finding the best data providers.
• Combine your first, second, and third-party data.
• Case Study: MGM drives programmatic campaign results with third-party data.

Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time.



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