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Eli Lilly Japan Automates to Improve Customer Experience and Boost Sales Rep Productivity

Case Study Published By: Automation Anywhere APAC
Automation Anywhere APAC
Published:  Apr 18, 2019
Type:  Case Study
Length:  2 pages

Eli Lilly Japan has numerous large and valuable brands, including Humalog and Trulicity. When launching new products, Eli Lilly wants customer—health care providers (HCP) and patients—to have the best possible experiences. This means delivering products that go “beyond the pill.” By embedding its drugs into holistic offerings while leveraging digital channels, real-world evidence, Artificial Intelligence (AI), and automation, Eli Lilly Japan aims to transform customer engagement, leading to competitive advantage and improved patients’ health outcomes.



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