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Lead Nurturing: Guide for Modern Marketers

White Paper Published By: Oracle Marketing Cloud
Oracle Marketing Cloud
Published:  Oct 05, 2017
Type:  White Paper
Length:  11 pages

Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success.

Download this guide to discover even more ways to improve lead nurturing and increase revenue.



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