Hacking is a fact for life. Some hack for fame, some for sport, others for profit. In 2013 a group of hackers created and sold tens of thousands of dollars in gift cards after hacking Subway's point of sale. The 2013 "Holiday Hackers" have stolen data from 110 million innocent consumers and counting, damaging the reputation and bottom line of major retailers such as Target and Neiman Marcus, as well as credit card providers like JPMorgan.