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Lean Content Marketing

White Paper Published By: Marketo
Marketo
Published:  Jul 13, 2015
Type:  White Paper
Length:  25 pages

Content is king. If you’re a modern marketer, you know why—it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers.But getting your content machine up and running is tough. Many marketers, in both large organizations and small, lack the budget, resources, and time to implement a content strategy that can truly drive leads through all stages of the funnel.Luckily, by learning to leverage the resources you already have and doing more with less, even marketers with limited resources can start to create the content needed to fuel demand.



Tags : 
content marketing, content strategy, collaboration, content creation, content contribution incentives, content planning, content mapping, emerging marketing, content management systems, interactive marketing, web analytics, website/graphic design, business intelligence, market research

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