Skip to content
Home > Act-On > The ABC's of A/B Testing
 

The ABC's of A/B Testing

White Paper Published By: Act-On
Act-On
Published:  Jul 08, 2015
Type:  White Paper
Length:  15 pages

An overwhelming 68% of digital marketers rated the ability to test new campaigns as having the greatest impact on their email marketing efforts (Direct Marketing Association, 2015). Testing is essential for optimizing digital marketing campaigns and is often the best way to uncover the perfect combination of factors to boost the performance of campaigns and improve your ROI. Our eBook will give you the ABCs of A/B testing so you can start testing and optimizing emails and landing pages for better conversions.



Tags : 
marketing, a/b testing, optimization, email marketing, landing page, content management systems, marketing software, web analytics

Find Research