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Got CRM, Why You Need Marketing Automation, Too

White Paper Published By: Act-On
Act-On
Published:  Apr 20, 2015
Type:  White Paper
Length:  12 pages

CRM systems transform sales through organization; marketing automation completes the picture by generating leads and managing lead engagement. “World-class sales and marketing organizations need both to succeed and scale.” – Matt Heinz. Learn how the systems complement each other, and why you need both.



Tags : 
act-on, marketing, automation, crm, lead generation, lead engagement, crm solutions/software, customer experience/engagement, market research

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