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Finding the Missing Pieces: Creating a Complete Customer View Results in More Meaningful Connections

White Paper Published By: Teradata
Teradata
Published:  Mar 10, 2014
Type:  White Paper
Length:  4 pages

A look at the importance of customer data-who they are, what they do, what they're interested in, what motivates them-in creating a holistic customer view.  This paper looks at how data-driven marketing creates more loyal and more satisfied customers.



Tags : 
teradata, customer view, data-driven marketing, loyalty, customer satisfaction, analytics, customer engagement, digital marketing, search marketing, email marketing, emerging marketing, social media, internet marketing, marketing research, branding, data management/analytics, lead generation & automation, direct mail/marketing

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