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From Transactions to Interactions: The Data-Driven Marketing Opportunity

White Paper Published By: Teradata
Teradata
Published:  Mar 10, 2014
Type:  White Paper
Length:  8 pages

How the following topics help marketers in a data driven way: The Rise of Big Data, Big Data Myth, Global Perspective, Strategic Alignment, Where to Begin, The Right Technology, and Customer Success.



Tags : 
teradata, data-driven marketing, rise of big data, big data myth, global perspective, strategic alignment, right technology, customer success, marketing research, search marketing, email marketing, emerging marketing, social media, branding, data management/analytics, lead generation & automation, direct mail/marketing

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